The Decision

LeBron has a new PR handler

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LeBron James is loathed by many, still. His negative PR is lessening as people begin to move on with their lives, but after last year,it was clear that James had struggled with how to handle his public perception. He took a bad situation, lit it on fire, and then dropped it off a cliff into [more]

LeBron: “I can understand why a lot of people were upset”

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LeBron James understands where you are coming from, you haters. He’s backtracked from how he handled “The Decision” for some time now, said he wouldn’t want to change the choice but does wish he had gone about it differently. He and those around the announcement thought the show was all for a good cause, not [more]

Video: Gordon Hayward makes his “decision” parody

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Now that the skinny white kid from Utah has made his “decision” parody video, can we officially say that the LeBron James “Decision” meme is dead. Please let it be dead. We already told you how Hayward was going to be a professional Starcraft II player during the lockout. Which doesn’t quite pay as well [more]

Bosh: Heat have to just own up to “The Decision”

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About the start of next season — whenever that is — we should be done talking about “The Decision.” Maybe we won’t be, maybe people will not let it die, but it feels like it should. LeBron James himself has said he would have handled it differently. The event turned all of the nation outside [more]

LeBron’s popularity at an all-time low

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They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. ” Because even as LeBron James’ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his [more]