Video: Nike’s latest spot for the #KobeSystem: ‘Success for the Successful’


While we showed you the teaser clip for the KobeSystem a couple of weeks ago, the ad campaign for Kobe Bryant’s latest basketball shoe — the Nike Zoom Kobe VII — has now officially launched. It’s star-studded, and continues with the theme of Bryant as motivational speaker somehow convincing everyone that by adapting his system (i.e., wearing his shoes), they can reach even greater levels of personal success.

In case silliness in shoe-selling isn’t your thing, head on over to Nike Basketball’s YouTube channel and check out the shoe science clips. Those feature a more serious Kobe explaining how the system helps him in specific basketball situations.

You’re welcome.

[via Nike, Inc.]

Video: Welcome to the Kobe System


In the first of what will likely be a series of videos aimed at selling Kobe Bryant’s latest basketball shoe, the Nike Zoom Kobe VII, Bryant’s relentless competitive drive and history of success are used as the starting point for the ad campaign, and the result is a hilarious one.

If you have to explain why something’s funny then it probably isn’t, but the possibility (however small) that Kobe himself believes 100 percent of what he’s saying here makes this fantastic.

Photos: Christmas kicks for LeBron, Kobe, Amar’e, and Durant all in one place


Pictures of the Christmas Day special edition kicks that will be worn by Kobe Bryant, LeBron James, Kevin Durant, and Amar’e Stoudemire have trickled in over the past couple of weeks, but with the holiday almost upon us, Nike has made the release of the shoes official. So, we’ve gathered some photos of them all in one place for your viewing pleasure.

Bryant will be wearing the Nike Zoom Kobe VII System (Attack Fast), which the company describes as “a purple and lime green version with special graphics representing the speed of the leopard with red laces.”


James won’t be testing the boundaries of fashion quite as much, and will simply sport an all-red colorway of the LeBron 9s — with green laces, naturally.


Amar’e Stoudemire is going with a similarly traditional Christmas theme on his Air Max Sweep Through, but is using green as the primary color instead of the red.


Finally, we have Kevin Durant’s choice for opening night, a copper-toned edition of his Nike Zoom KD IVs, which take their inspiration from old-school copper cookie cutters.


Availability for these shouldn’t be too limited, but just in case, make sure not to go insane trying to cop a pair, OK?

[via Nike, Inc.]