Concept 1

NBA bans, helps sales of shoe that may (or may not) help you jump higher

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David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives from then this week sent notice to APL saying this, according to Business Wire (via Yahoo): “Under league [more]

Would you pay $300 for shoes if you could jump higher?

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Seriously, $300 for a pair of basketball shoes? That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price? Because these shoes will help you jump higher. [more]