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Not just numbers, David Griffin says being GM means handling “noise” around team

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Analytics are a part of the job.

Just often not the most important part.

Part of what has fueled the rise in popularity of the NBA in recent years has been player movement around the league — and how much fans love to talk about the possibilities. Fans love to play GM. Those fans are increasingly savvy and understand analytics better, they know how to go to the NBA stat page and look up detailed data, and they know how to work ESPN’s trade machine. It leads to more “who says no?” trade Tweets than overpriced coffee shops in Seattle.

Ask any current or former general manager/team president — for example, former Suns and Cavaliers GM David Griffin — about the job and they almost cut off the question to say there is so much more to it than a spreadsheet. For example, keeping players happy and helping them understand/deal with social media is now part of the gig. Even in the evaluation of players, there is the eye test and other intel gathered about them, all of which matters as much or more than just the data.

“It’s got to be a marriage of all of them, you know analytics are never the answer in and of themselves,” Griffin told NBC Sports. “But there is infinitely more data available to us thanks not only to SAP but Second Spectrum… they have given us far more robust data sets to make decisions from. I think because of that people think the answers are in the numbers, but the reality is the numbers only answer the better questions you ask it to solve. I think people lose sight of that. The numbers are a part of the process, they are not the answers in and of themselves.”

That’s the idea behind “GM School,” a new competition show coming to NBA TV (it premieres Wednesday night at 8 ET, with repeat broadcasts throughout the week). The show takes four contestants who are data-driven, die-hard basketball fans and pits them against each other in a series of challenges to show they have what it takes to be in a front office. The contestants don’t just have to pick players to draft (out of an anonymous pool), they need to articulate why they fit with the team philosophy. They have to do a press conference.

“I thought they did an excellent job,” Griffin said of the contestants. “Being at NBA TV before this and getting to see things in a totally different light, I had a different appreciation for this process than I would have otherwise. I thought they did a fantastic job — SAP and the partners affiliated with this — of putting together four really diverse contestants who all had strengths of their own, each was unique from the other, so it was a cool process.”

Like the real GM job, this is about more than the numbers.

“It’s not just taking into account everyone thinks they understand analytics — I hope we speak to the analytics crowd — but it’s about the totality, we hope, of what the job requires,” Griffin said.

There are things that a show like this could just not do justice to with a test.

For example, how to set up an organization that can handle the volume of noise that swirls around a good team. Griffin had to deal with that first hand as the GM of the Cavaliers during LeBron James’ second tour of duty with the franchise.

“One of the things that’s critical to running an organization that’s going to be all about winning — and the only thing that will mark success is winning a championship — is that you’re naturally going to be subjected to more noise around the process,” Griffin said. There’s going to be more tension in the system — and that can be a positive thing if you make it out. You have to become really adept at dealing with adversity and turning adversity into a positive, galvanizing force.

“I think you’ve seen Golden State do that this year with the blowup between Draymond [Green] and KD [Kevin Durant]. They’ve come out of that a stronger, better version of themselves, and that’s what you have to do as an elite franchise. All adversity becomes opportunity for you.”

It’s one thing for a Warriors’ team that is now veteran and savvy to embrace adversity — and tune out the social media noise it creates around the team — and it’s something else entirely for an up-and-coming team with players who have not been there before.

“I think that for teams that are going from being lottery bound year after year to being truly elite there are several steps in that process that are very difficult and painful. And people don’t always welcome adversity…” Griffin said. “You’re not going to get to a championship caliber team from a team of young kids who were in the lottery overnight.”

Some players get thrown off seeing the media used to deliver messages about them and their trade availability — as happened a lot with the Lakers/Anthony Davis saga around the trade deadline, for example. The Lakers, as an organization, has seen more than its fair share of drama over the years and understands how to handle it, but the young core players on the team were going through this part of the business for the first time.

Griffin said the key is being proactive — talking to players to help them understand it before everything overwhelms them.

“[The Lakers] were dealing with more media and more scrutiny than most teams ever do because they are one of the flagship franchises in our league,” Griffin said. “Magic Johnson grew up in that spotlight. I doubt anything happened that they weren’t prepared for. But what happens is LeBron’s presence by itself brings that kind of spotlight. It takes some time to learn how to deal with it.

“Again, if you don’t get in front of it from a leadership standpoint, if you let it just happen, the proliferation of sports media and social media, it just creates so much around your players that, to some degree, if you’re not telling them how to decipher it, they can’t help but to take it poorly. You need to do a really deft job as a leader of getting people to ignore those things. I think Kevin Durant called it a ‘toxic’ environment around a LeBron James team. I don’t think he meant that relative to LeBron and his actions. I think he meant it just relative to the sheer volume of noise around a team. That takes getting used to.”

Handling social media and its fallout is now part of a GM’s job. Like it or not.

“All of these players are on social media, they are subject to noise from more angles and at a greater volume than any players ever have been,” Griffin said. “And because of that, I think it makes it really important that you run the kind of organization that you love each other enough that you tell each other what you need to hear. You have to have conversations. You have to be in front of those messages with Lonzo Ball ahead of time. You have to talk to Brandon Ingram and Kyle Kuzma ahead of time. So that when those things happen, they understand it’s just a natural outcropping of being on a team of that magnitude. That it happens because you matter as a franchise.”

Whenever a GM job comes open in the NBA now, Griffin’s name is one of the first to come up. Most recently that was with the Pelicans (although the buzz All-Star Weekend is that things never really got too serious between the sides). Griffin is open to returning to the NBA, but he’s in a position to be picky about the gig he takes now.

“I think the blessing of doing what I’m doing relative to NBA TV is selectivity,” Griffin said. “It’s helped me be radically better at analyzing things than maybe I wouldn’t have been as good at. As I look at it now, the thing that would attract me to an opportunity is just the opportunity to be in lockstep with ownership. To have ownership, the coach, and the front office all on the same page moving forward and sharing a vision…

“You have to raise a family, and if you’re not going to come at it with that approach it’s probably not a situation that would speak to me.”

PBT Podcast: Former Cavs/Suns GM David Griffin; breaking down East playoff chase

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David Griffin is a hot commodity — any time a general manager opening comes up in the NBA, so does his name (most recently New Orleans).

Griffin joins us to talk about what he wants in a job if he returns to an NBA front office. He also discusses what he learned from his experiences at the helm of a LeBron James team, as well as how that applies to what the Lakers went through at the trade deadline.

Also on the agenda — his new show on NBA TV, “GM School,” which debuts on tonight (Feb. 20) at 8pm ET.

After that, we bring in Keith Smith of Yahoo Sports to help break down the Eastern Conference playoff race at the top and the four powerhouse teams. Which one has the best chance of advancing? And who will make it in the final two playoffs spots in the East?

As always, you can check out the podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.

We want your questions for future podcasts, and your comments, so please email us at PBTpodcast@gmail.com.

Pat Riley on LeBron leaving Miami: ‘I saw a dynasty fly out the window’ (VIDEO)

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LeBron James spent just four years with the Miami Heat, grabbing two championships with pals Dwyane Wade and Chris Bosh. LeBron then left South Beach to bring a title to his native Ohio with the Cleveland Cavaliers.

James is now part of the Los Angeles Lakers, an organization that Miami Heat president Pat Riley is innately familiar with (Riley was on the coaching staff of the Lakers from 1979-90). Riley was famously upset when he took the podium in the summer of 2014 after James had informed him that he was not going to come back to Miami.

We are approaching the half-decade mark from that interaction, and Riley appears to have cooled off a little bit.

Speaking with ESPN’s Dan LeBatard, Riley said that he felt disappointed because of how long a tenure that Heat team could have had.

Via Twitter:

I’m not sure if it’s fair to say that Miami you would have been a “10-year team”. Chris Bosh last played in February of 2016, and Wade hasn’t been a starter-level player for some time.

Still, it’s true that if LeBron would have stayed in South Beach that the Heat would be a perennial Eastern Conference Finals team and perhaps a real dynastic challenger to the Golden State Warriors.

Damian Lillard: ‘It’s almost like I’m not willing to sell myself out [for winning a championship]’

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Anthony Davis is frustrated not winning enough and competing for a ring (not even close) and is forcing his way out of New Orleans. He follows a long list of guys who bolted to chase a title/better situation (to them): LeBron James, Kevin Durant, Carmelo Anthony, Dwight Howard, and that’s just the tip of the iceberg.

It’s also not for everyone.

Damian Lillard was just in Portland for the NBA All-Star Game, he’s reached some impressive highs in Portland, but the Trail Blazers are not title contenders in the West. And likely will not be soon.

Speaking to Chris Haynes of Yahoo Sports for the Posted Up Podcast while in Charlotte last weekend, Lillard said he is not going to force his way out of Portland to go chase a ring.

Portland fans, this is why you should feel lucky. Most All-Star level players handle things differently. I don’t believe he meant this as a shot at guys who did move on, he just feels differently about things.

Could Lillard don another jersey at some future date because he wants a better shot at a title? Never say never, but he’s seven years into his career and under contract for two more. It’s not happening soon, if ever. My guess is if he does ever leave, it will be with more of a mutual understanding and a far less messy situation than we have seen as recently as this last trade deadline.

 

 

Report: Lakers ‘a little concerned’ about LeBron James’ health

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LeBron James could have returned far sooner from his groin injury, according to his agent.

As LeBron sat, the Lakers fell further in the standings. Did he wait until he was fully recovered, anyway? Or did he just wait as long as he felt he could before needing to carry the Lakers back into playoff position?

Joe Vardon of The Athletic:

The Lakers are privately a little concerned about LeBron. Is he fully healed from the groin strain that cost him a career-worst 18 games? Is he going to pick up his intensity and propel this team back into the playoffs, as he did last year in Cleveland?

This was the biggest concern about LeBron’s injury. It’s possible to play through a groin injury, but there’s a strong possibility of aggravating it. If LeBron didn’t fully recover, he faces that risk – likely heightened by his need to play his way back into shape.

The Lakers (28-29) are three games and two teams out of playoff position. They have little margin for error. They need LeBron healthy and playing at least near his usual elite level.

I’m not convinced we can take either for granted the rest of the season.