Why did NBA swing toward Christmas start, shorter season? Money.

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Just a few weeks ago, at the start of the NBA Finals, NBA Commissioner Adam Silver said, “The earliest we would start at this point is Christmas… but it may come and go.” Martin Luther King Jr. Day, Jan. 18, was the target date many front offices were targeting.

That shifted quickly, and on Friday the NBA owners settled on a proposed start date of Dec. 22 to start a 72-game season, one that would end early enough for players to take part in the Tokyo Olympics next July. That still has to be negotiated and approved by the National Basketball Players Association, but having the NBA rolling by Christmas — even without fans in the building in a lot of cities — has momentum and appears well on its way to becoming reality.

Why the change?

Money.

It’s always about the money.

Starting on Dec. 22 and running the season that way will bring another $500 million in next season the owners were told, reports Shams Charania of The Athletic. Half-a-billion dollars can change a lot of minds.

The players have to approve that earlier start, but as they will get roughly half of that increased Basketball Related Income — in a year they could lose a third of their salary or more to an escrow fund to help balance out the league’s losses — expect them to be on board. It’s about money for them, too.

During the NBA playoffs, there was a push from some in ownership and management to start next season as late as February or March — the later the start, the more likely fans would be in arenas for games. Meaning more money. Silver said 40% of NBA revenue comes from fans in arenas around the league and some owners wanted to grab as much of that cash as possible.

Two things changed that plan, but it comes down to owners (and players) being willing to accept some financial losses next season to get the 2021-22 season on track for a normal timeline starting mid-October — with full buildings. 

The first reason for the shift is the coronavirus itself. The hope that there would be fans in the buildings for most or even half of next season has faded — the number of cases nationally is spiking, and the director of the Centers for Disease Control (CDC) said not to expect a vaccine distributed to the American public until the middle of 2021. (While the virus and timing of a vaccine have been politicized, we’re going to trust the top scientists here.)

The second reason for the shift in attitudes flows out of the first: If next season is going to be financially difficult too, better to do it sooner rather than later and get back on a traditional schedule for the next season. Just rip the bandaid off. Plus, a Dec. 22 start would mean games on Christmas Day, which will make the league’s broadcast partners happy (that is a huge day for them and the league).

The idea is to have the 2021-22 season be the “return to normal” in the sense of a regular timeline for the season and full buildings.

One thing the NBA came away with from the bubble is that the league does not want to play into the fall and go up against the NFL and college football again. Ratings were way down for the NBA Finals. While there were a lot of factors in that — the nation focused on an intense presidential and national election, more competing sports, the coronavirus shifting people’s priorities — league officials came out of it wanting to get back to a more traditional October-to-June schedule with the draft in late June and free agency in July.

With just baseball as a primary sport in June and July (and at that point in the middle of a long regular season), the NBA owned the calendar — free agents on the move dominated social and traditional media. That has not been the case in the fall.

A Christmas start with 72 games (on a slightly condensed schedule) gets the NBA back to a more normal rhythm by 2021-22. And again, games on Christmas Day this year to keep ESPN/ABC and Turner Broadcasting happy. That became the target.

Because that is when the league can start recouping some of the money lost due to the coronavirus. It’s always about the money.

Pelican’s Green says Zion ‘dominated the scrimmage pretty much’

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The Zion hype train keeps right on rolling. First were the reports he was in the best shape of his life, then he walked into media day and it looked like he is.

Now Zion has his own hype man in Pelicans coach Willie Green, who said he dominated the first day of team scrimmages. Via Andre Lopez of ESPN.

“Z looked amazing,” Pelicans coach Willie Green said on Wednesday afternoon. “His strength, his speed. He dominated the scrimmage pretty much.”

“What stood out was his force more than anything,” Green said. “He got down the floor quickly. When he caught the ball, he made quick decisions. Whether it was scoring, finding a teammate. It was really impressive to see.”

Reach for the salt shaker to take all this with — it’s training camp scrimmages. Maybe Zion is playing that well right now — he’s fully capable, he was almost an All-NBA player in 2020-21 (eighth in forward voting) before his foot injury — but we need to see it against other teams. In games that matter. Then we’ll need to see it over a stretch of time.

If Zion can stay healthy this season, if his conditioning is where everyone says it is, he could be in for a monster season. Combine that with CJ McCollum, Brandon Ingram and a strong supporting cast in New Orleans, and the Pelicans could surprise a lot of people — and be fun to watch.

 

PBT Podcast: What’s next for Celtics, Suns? Should NBA end one-and-done?

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NBA training camps just opened and teams have yet to play a preseason game, but already two contenders are dealing with problems.

The Celtics have the suspension of coach Ime Udoka as a distraction, plus defensive anchor center Robert Williams will miss at least the start of the season following another knee surgery.

The Suns have the distraction of a suspended owner who is selling the team, plus Jae Crowder is out and demanding a trade, and Deandre Ayton does not seem happy.

Corey Robinson of NBC Sports and myself go through all the training camp news, including the wilder ones with the Lakers and Nets, breaking down what to take away from all that — plus how good Zion Williamson and James Harden look physically.

Then the pair discusses the potential of the NBA doing away with the one-and-done role and letting 18-year-olds back in the game — is that good for the NBA?

You can always watch the video of some of the podcast above, or listen to the entire podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google Play, or anywhere else you get your podcasts.

We want your questions for future podcasts, and your comments, so please feel free to email us at PBTpodcast@gmail.com.

Report: Price tag on Phoenix Suns could be more than $3 billion

Phoenix Suns v Los Angeles Clippers - Game Six
Harry How/Getty Images
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In 2004, Robert Sarver bought the Phoenix Suns for a then-record $401 million.

When Sarver sells the team now — pushed to do so following the backlash prompted by an NBA report that found an 18-year pattern of bigotry, misogyny, and a toxic workplace — he is going to make a massive profit.

The value of the Suns now is at $3 billion or higher, reports Ramona Shelburne and Baxter Holmes of ESPN.

There will be no shortage of bidders for the team, with league sources predicting a franchise valuation of more than $3 billion now that revenue has rebounded following the height of the COVID-19 pandemic and with a new television rights deal and CBA on the horizon. Sarver purchased the team for just over $400 million in 2004.

Saver currently owns 35% of the Suns (the largest share), but reports say his role as managing partner allows him to sell the entire team (the minority owners have to comply, although they would make a healthy profit, too). Sarver also decides who to sell the team to, not the NBA or other owners.

Early rumors of buyers have included Larry Ellison (founder of Oracle), Bob Iger (former Disney CEO), Laurene Powell Jobs (widow of Apple co-founder Steve Jobs, she has a 20% share of the Washington Wizards), and others. There have been no reports of talks yet, and Sarver does not need to be on a rushed timeline.

Meanwhile, a contending Suns team tries to focus on the season despite the owner selling the team, Jae Crowder not being in training camp and pushing for a trade, and Deandre Ayton does not sound happy to be back with the Suns.

Steve Nash on his relationship with Kevin Durant: ‘We’re good’

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In an effort to gain leverage for a trade this offseason, Kevin Durant threw down a “either the coach and GM are gone or I am” ultimatum.

Now coach Steve Nash (and GM Sean Marks) are back in Brooklyn, on the same team and trying to build a contender together. Awkward? Not if you ask Nash, which is what Nick Friedell of ESPN did.

“We’re fine,” Nash said after the Nets’ first official practice of the season on Tuesday. “We’re good. Ever since we talked, it’s been like nothing’s changed. I have a long history with Kevin. I love the guy. Families have issues. We had a moment and it’s behind us. That’s what happens. It’s a common situation in the league.

“We all were hurting, seething, to go through what we went through last year, not being able to overcome all that adversity. Sometimes you lose perspective because you expect to win, but the reality is we were able to talk and discuss what we can improve on from last year. And also keep perspective. We went through a ton of stuff.”

First off, what else was Nash going to say? He knows the power dynamic in the NBA, and Durant has far more leverage than he does — not enough to get Nash fired this summer, but still more than the coach.

Second, Nash could be telling the truth from his perspective. NBA players and coaches understand better than anyone this is a business and things are rarely personal. Grudges are not held like fans think they are (most of the time). Nash saw Durant’s move for what it was — an effort to create pressure — and can intellectually shrug it off, reach out to KD and talk about the future.

What this brings into question was one of the Nets’ biggest issues last season — mental toughness and togetherness. Do the Nets have the will to fight through adversity and win as a team? Individually Durant, Kyrie Irving, Nash and others have shown that toughness in the past, but as a team it was not that hard to break the will of the Nets last season. Are their relationships strong enough, is their will strong enough this season?

It feels like we will find out early. If the wheels come off the Nets’ season, it feels like it will happen early and by Christmas things could be a full-on dumpster fire. Or maybe Nash is right and they are stronger than we think.