And you thought the prices at Philz Coffee was exorbitant…
Jimmy Butler is running a coffee shop out of his hotel room on the Walt Disney World Resort campus — at $20 a cup. Butler joked about this with ESPN’s Rachel Nichols on “The Jump” a while back, saying it was impossible to get a good cup on the NBA restart campus, so he was taking matters into his own hands. It turns out he was not kidding. Teammate Myers Leonard outed him on social media.
blocked out the room number on the off chance it’s why this got deleted but JIMMY BUTLER’S BUBBLE COFFEE SHOP I AM LOSING IT pic.twitter.com/hQlW6Qv63b
— sarah j. dudski (@dudski) August 15, 2020
Ira Winderman at the Sun-Sentinel has a good collection of photos as well as the story.
So apparently Jimmy Butler wasn't kidding about the up-charge for the use of his French Press at Disney. (From Meyers Leonard's Twitter): pic.twitter.com/1s1em6flRG
— Ira Winderman (@IraHeatBeat) August 15, 2020
Butler’s agent confirmed all this and joked about trying to get quality coffee beans through the quarantine.
100 pct. We are building tunnels to get the beans into the bubble like El Chappo. https://t.co/TZFM6WDtq0
— Bernard Lee (@BernieoLee) August 15, 2020
Why $20 a cup? Supply and demand. It’s that simple. If there’s no good coffee on the NBA restart campus and he can provide one, then he can charge whatever the market will pay. Apparently he thinks that’s $20 a cup — regardless of size.
It’s not about the money: Butler signed a four-year, $140 million contract with the Heat this offseason.
Butler will need all the caffeine matched up against T.J. Warren and the Pacers in the first round.