Michael Jordan, Jordan Brand pledge $100 million to racial equality

Michael Jordan Charlotte Hornets
FRANCK FIFE/AFP via Getty Images
0 Comments

Black lives matter. This isn’t a controversial statement.

It isn’t. But for the legendarily apolitical Michael Jordan, it is a departure.

Jordan and the Jordan Brand jumped into the ongoing and intense national discussion of race and systemic racism Friday by announcing a $100 million donation over the next 10 years to racial equality and social justice causes. And Jordan linked himself to the black lives matter movement.

Jordan, during his playing career and after, has been cautious politically, rarely commenting on social issues. The “Republicans buy shoes, too” comment stuck to him, but as Roland Lazenby points out in his biography “Michael Jordan: The Life,” Jordan’s “keep your head down and don’t draw attention” political outlook was passed down as a family demeanor used to survive in rural North Carolina. It was how his parents, grandparents, and great grandparents viewed the world.

Jordan had already made a personal statement in the wake of the killing of George Floyd in Minnesota.

Now Jordan has put his money where his mouth is.