The NBA has now gone 71 straight days without a game, which would be – BY FAR – the longest in-season stoppage in league history.
How early in the day would you watch a game now?
Told today that if the NBA does resume with all 30 teams at a single-site, game days are likely to look like Summer League. Games would be almost all day long (starting around 12:00 noon ET) until the regular season is complete. Playoffs would follow a more regular schedule.
— Keith Smith (@KeithSmithNBA) May 22, 2020
But this is good insight into the league’s approach.
The main point of playing more regular-season games would be fulfilling local-TV contracts. On one hand, local TV networks might object to games held so far out of prime time. On the other hand, more people are home during the day – either working or unemployed – than usual. Everyone might be content to generate some money rather than no money.