Report: Michael Jordan donating documentary proceeds ($3M-$4M) to charity

“The Last Dance” documentary on Michael Jordan and the Bulls is great for the Michael Jordan brand.

Jordan isn’t looking to cash in directly.

Kurt Badenhausen of Forbes:

$0: The amount Jordan will bank from The Last Dance. He’s donating his entire share of the proceeds, which should reach at least $3 million to $4 million, to charitable causes.

This is great.