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Regional TV challenges with moving NBA season to a mid-December start

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Before the COVID-19 pandemic forced the NBA to think about playing games deep into the summer, that idea was already on the table. At the Sloan Sports Analytic Conference hosted by MIT, Atlanta Hawks CEO Steve Koonin proposed moving the NBA to a mid-December start. Essentially, Koonin wants to move the entire NBA schedule back by two months. Currently the NBA regular season starts in mid-October.

Koonin’s idea is to move away from the NFL season as much as possible. He said at the time “Relevance equals revenue. We’ve got to create the most relevance, and the revenue will fix itself.”

Under Koonin’s proposal, the NBA schedule would tip-off in mid-December and the NBA Finals would wrap up in August. Koonin’s hope is that with less competition from the NFL, the NBA ratings would go up. He said “A big piece is you don’t have to reinvent the wheel to enhance ratings. Sometimes, moving away from competition is a great way to grow ratings.”

This is far from the first time a proposal has been floated to move the start of the NBA season. Many suggest that casual fans don’t really care about the NBA until Christmas anyway. That’s when the NFL season is winding down and the NCAA football season is just about wrapped up. Currently, the NBA season overlaps with the NFL season, including the NFL playoffs, by three-and-a-half months from mid-October through January.

The NBA, and the NHL, have the winter months of February and March mostly to themselves. In mid-March, the NCAA gets the shine for the NCAA Tournament, but that’s only for a few days a week.

Starting in late-March/early-April, the NBA shares the sports calendar with MLB. Baseball’s Opening Day usually comes two-to-three weeks ahead of the NBA Playoffs.

By getting clear of the NFL, the NBA avoids a ratings monster that now dominates Sundays, Monday nights and Thursday nights. In addition, the NBA would avoid college football’s foothold on Saturdays. Overlapping more with the less-popular MLB could give the NBA a ratings boost.

Yet, it’s with MLB that a seemingly overlooked challenge lies for pushing back the NBA schedule.

While the focus generally lies on the NBA’s nationally televised games on ABC, ESPN and TNT, the vast majority of games are broadcast on regional sports networks or RSN’s. The national TV contracts pull in billions of dollars to be sure, but the RSN deals make up a big portion of the television pie as well.

When you remove games broadcast on NBATV, which usually pick up an RSN feed, the best NBA teams generally play between 20 and 30 games on national TV. That leaves over 50 games to be broadcast by the RSN. And those RSN’s pay tens of millions of dollars to do so.

Unfortunately for the NBA, many of those RSN’s pay tens of millions to also broadcast games for the region’s MLB team as well.

As of the 2020, here are the markets that share an RSN for both NBA and MLB games:

  • Atlanta Hawks and Atlanta Braves – Fox Sports South/Fox Sports Southeast
  • Brooklyn Nets and New York Yankees – YES Network
  • Charlotte Hornets and Atlanta Braves – Fox Sports Southeast
  • Chicago Bulls and Chicago White Sox – NBC Sports Chicago
  • Cleveland Cavaliers, Cleveland Indians and Cincinnati Reds – Fox Sports Ohio
  • Dallas Mavericks and Texas Rangers – Fox Sports Southwest
  • Detroit Pistons and Detroit Tigers – Fox Sports Detroit
  • Golden State Warriors and San Francisco Giants – NBC Sports Bay Area
  • Houston Rockets and Houston Astros – AT&T SportsNet Southwest
  • Los Angeles Clippers and Los Angeles Angels – Fox Sports Prime Ticket/Fox Sports West
  • Los Angeles Lakers and Los Angeles Dodgers – Spectrum SportsNet
  • Memphis Grizzlies and Atlanta Braves – Fox Sports Southeast
  • Miami Heat and Tampa Rays – Fox Sports Sun
  • Milwaukee Bucks and Milwaukee Brewers – Fox Sports Wisconsin
  • Minnesota Timberwolves and Minnesota Twins – Fox Sports North
  • Orlando Magic and Miami Marlins – Fox Sports Florida
  • Philadelphia 76ers and Philadelphia Phillies – NBC Sports Philadelphia
  • Phoenix Suns and Arizona Diamondbacks – Fox Sports Arizona
  • Sacramento Kings and Oakland A’s – NBC Sports California
  • San Antonio Spurs and Texas Rangers – Fox Sports Southwest
  • Toronto Raptors and Toronto Blue Jays – Sportsnet
  • Utah Jazz and Colorado Rockies – AT&T SportsNet Rocky Mountain

All told, only eight NBA franchises don’t share an RSN with an MLB team.

It’s not a challenge for RSN to move a handful of games to an alternate channel for a handful of weeks in late-March/early-April. In addition, the early part of the baseball season regularly features day games that wrap hours in advance of the NBA game that evening.

When you start talking about RSN’s choosing how to handle months of overlap, months that baseball has had to themselves for years, things get messy. Not every television provider offers the alternate channels. Some contracts have specific language on when, if and how often their games can be bumped.

Moving the NBA calendar to run December-August vs October-June has a lot of pitfalls. It will involve negotiation between the NBA and NBPA as well. Some prominent players, like Damian Lillard, don’t like the idea of giving up the warm summer months to play basketball. You also have the challenge of attendance in arenas during the nicest parts of the year weather-wise. Some fans may not want to be inside on beautiful spring and summer evenings.

However, this will ultimately come down to TV and their money. And the RSN’s will have just as large a say in that process as the major networks.

Watch Tom Brady tell Charles Barkley to “take a suck of that” after he holes fairway shot

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It was the highlight of an entertaining — if not always pretty — afternoon of live golf, raising money for charity.

Tampa Bay Bay Buccanneers quarterback Tom Brady (it’s so weird to type that) was on his fourth shot on the par-5 7th hole at the Medalist Golf Club. Brady had a rough front nine to that point, and commentator Charles Barkley decided to up the trash talk (as if Barkley should talk about someone else’s golf game).

“How many shots do you want? Come on, I’m going to give you some shots man, I want some of you,” Barkley said.

“Don’t worry, it ain’t over yet,” Brady countered as he walked up to his fourth shot, 130 yards from the pin. “I think you just made him mad, Chuck,” host Brian Anderson said. “No, he can take a joke,” Barkley replied. Then this happened.

Brady earned that trash talk.

It wasn’t the only great exchange between the two; they had some fun on an earlier on a par 3 when Barkley bet Brady couldn’t get it on the green.

Increasing buzz teams well out of playoffs will not come to Orlando for games

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The Golden State Warriors have been public about it, they expect their season to be over. Golden State is far from alone, multiple teams well out of the playoff picture have questioned the expense and risk-to-reward ratio of coming back to play a handful of regular season games without fans in Orlando.

More and more, the buzz has been the NBA league office sees things the same way. I am not the only reporter hearing this: Steve Popper of Newsday wrote a column saying there was no reason to invite all 30 teams to the bubble city and the USA Today’s well-connected Jeff Zillgett added this:

This is where we throw in the caveat: There are no hard-and-fast plans from the NBA yet and every option is still being considered. One lesson Adam Silver took from David Stern was not to make a decision until you have to, and Silver is going to absorb more information in the coming weeks — such as from the recent GM survey — before making his call.

That said, the league seems to be coalescing around a general plan, which includes camps starting in mid-June and games in mid-July in Orlando.

For the bottom three to five teams in each conference, there is little motivation to head to Orlando for the bubble. It’s an expense to the owner with no gate revenue coming in, teams want to protect their NBA Draft Lottery status, and the Warriors don’t want to risk injury to Stephen Curry — or the Timberwolves to Karl-Anthony Towns, or the Hawks to Trae Young — for a handful of meaningless games.

The league is considering a play-in tournament for the final seed or seeds in each conference (there are a few format options on the table, it was part of the GM survey). That would bring the top 10 or 12 seeds from each conference to the bubble, depending upon the format, and they would play a handful of games to determine which teams are in the playoffs (and face the top seeds).

Either way, that would leave the three or five teams with the worst records in each conference home. Which is the smart thing to do, there’s no reason to add risk to the bubble for a handful of meaningless games.

Eight-year NBA veteran Jon Leuer announces retirement

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Jon Leuer is only age 31, but the big man has battled ankle and other injuries in recent seasons, playing in only 49 games over the past three seasons. Last July, the Pistons traded him to the Bucks in a salary dump, and Milwaukee quickly waived him. Leuer struggled to get healthy and did not catch on with another team.

Sunday he took to Instagram to announce his retirement.

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I love the game of basketball. I still want to play, but I know deep down it’s not the right decision for my health anymore. The past 3 years I’ve dealt with a number of injuries, including 2 that kept me out this whole season. It’s taken me a while to come to grips with this, but I’m truly at peace with my decision to officially retire. As disappointing as these injuries have been, I’m still thankful for every moment I spent playing the game. Basketball has been the most amazing journey of my life. It’s taken me places I only could’ve dreamed about as a kid. The relationships it brought me mean more than anything. I’ve been able to connect with people from all walks of life and forged lifelong bonds with many of them. What this game has brought me stretches way beyond basketball. I’m grateful for this incredible ride and everyone who helped me along the way. 🙏🏼🙌🏼✌🏼

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Leuer — a second-round pick out of Wisconsin for the Bucks in 2011 — averaged 10.2 points and 5.4 rebounds a game for the Pistons in the 2016-17 season, and for the years at the peak of his career he was a quality rotational big man teams could trust, either off the bench or as a spot starter.

Over the course of his career he played for the Bucks, Cavaliers, Grizzlies, Suns, and Pistons. He earned more than $37 million in salary, most of it from a three-year contract the Pistons gave him in 2016. It was not long after his body started to betray him.

Leuer has been riding out the quarantine in Minnesota is wife Keegan (NFL coach Brian Billick’s daughter) and the couple is donating thousands of meals a week to the needy in that community.

 

New York Governor clears path for Knicks, Nets to open facilities for workouts

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As of today, 19 NBA teams have their practice facilities open for players to come in for individual workouts, but 11 have yet to open the doors. Some it’s the decision of the team, some it’s that the municipality or state had not allowed it.

The Knicks and Nets — in the heart of New York, the part of the nation hardest hit by COVID-19 — are two of those teams whose facilities are closed. However, on Sunday New York Governor Andrew Cuomo said they could open the door for practice.

“I believe that sports that can come back without having people in the stadium, without having people in the arena — do it! Do it!” Cuomo said at his press conference. “Work out the economics, if you can. We want you up. We want people to be able to watch sports. To the extent people are still staying home, it gives people something to do. It’s a return to normalcy. So we are working and encouraging all sports teams to start their training camps as soon as possible. And we’ll work with them to make sure that can happen.”

While the teams have not formally announced anything yet, it is likely at least the Nets will open soon for the players still in market to workout (the majority of players from the New York teams went home to other parts of the country). The Knicks, well out of the playoff picture, may be much slower to open their facilities back up.

When they happen, the workouts come with considerable restrictions: one player and one coach at each basket, the coach is wearing gloves and masks, the balls and gym equipment are sanitized, and much more.

One part of a potential plan for the NBA to return to play called for a couple of weeks of a training camp at the team facilities, followed by 14 days of a quarantined training camp in Orlando at the bubble site. Multiple teams reached out to the league about doing their entire training camp in Orlando to avoid having players quarantine twice (once when the player reports back to market, once when the team goes to the bubble city).