LeBron James again leads NBA jersey sales, Giannis Antetokounmpo second

LeBron James Jersey
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Combine the brands of LeBron James and the Los Angeles Lakers and it’s going to sell a lot of jerseys.

If you needed confirmation of that — and why would you? — the NBA announced that LeBron leads the league in jersey sales through the start of this season (October 2019 through the end of the calendar year). Giannis Antetokounmpo is second, and Stephen Curry rounds out the top three. Then the list gets interesting.

Here are the top 15 players in jersey sales:

1. LeBron James, Los Angeles Lakers
2. Giannis Antetokounmpo, Milwaukee Bucks
3. Stephen Curry, Golden State Warriors=
4. Jayson Tatum, Boston Celtics=
5. James Harden, Houston Rockets
6. Luka Dončić, Dallas Mavericks
7. Kawhi Leonard, Los Angeles Clippers
8. Anthony Davis, Los Angeles Lakers
9. Joel Embiid, Philadelphia 76ers
10. Kyrie Irving, Brooklyn Nets
11. Ben Simmons, Philadelphia 76ers
12. Kevin Durant, Brooklyn Nets
13. Russell Westbrook, Houston Rockets
14. Kemba Walker, Boston Celtics
15. Zion Williamson, New Orleans Pelicans

Tatum climbing up to fourth — in front of Harden and some other established stars — shows both the growth in his popularity and the power of Celtics’ nation.

The fast-rising popularity of Luka Doncic also is evident with him being sixth, in front of Kawhi Leonard and Anthony Davis, both of whom switched teams (which often can spike jersey sales).

Also, note Zion Williamson is 15th without having stepped on an NBA court. Yet.

The Lakers head the list of the team with the most merchandise sold, with the Celtics second and the 76ers third. Toronto is fourth after its championship run (their first time in the top five), and the Brooklyn Nets are in the top 10, a first for that franchise.

These results are based on NBAStore.com sales from October 2019 through December 2019.