The NBA wants everyone to care about an in-season tournament.
The big question: How?
Marc Stein of The New York Times:
This will entice front offices. This will entice fans.
It probably won’t entice players.
Motivating players is tricky. Even a combination of mechanisms – say larger payouts and an extra draft pick – won’t necessarily yield productive results.
The league increased payouts for the winning All-Star team, and that exhibition game still didn’t find traction. The top players – the real difference makers – already make so much money. It’s hard to offer enough to change their behavior.
Beyond those select few stars extremely secure in their jobs, marginal players might be disincentivized by the prospect of a bonus pick. Who wants to help their team replace them?
There are also competitive-balance issues. The whole draft system exists to reward teams at the bottom. The NBA wants to give bad teams a boost in building back up. Giving an extra pick to a team good enough to win the in-season tournament works counter to that goal.
This is also another fix that doesn’t get to the root of the problem: The in-season tournament seems relatively meaningless for its own sake. Nobody will cherish an in-season-tournament title. The extra pick would be worthwhile only for advancing a team toward a postseason championship – you know, the one that counts.