Brooklyn is cool.
So, the Nets are getting more overt about connecting to the image of their borough. After wearing Notorious B.I.G.-inspired uniforms with Coogi-sweater-style trim, Brooklyn is slapping “Bed-Stuy” – the neighborhood brought to mass popularity by Biggie, Jay-Z and others – onto its jerseys.
I can’t decide whether these jerseys are actually cool or trying too hard to be cool.
Also, the Nets apparently aren’t daunted by a Coogi lawsuit.