Bulls unveil blue uniforms (photo)

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Michael Jordan famously wore a pair of North Carolina shorts under his Bulls uniform.

Now, Chicago will bring baby blue to the surface.

Bulls:

These are a major-departure from the Bulls’ red-and-black color scheme. Even the logo is altered.

Such deviations are becoming normalized. The Magic will wear orange. Expect other teams to get more radical.

These jerseys will certainly sell. The short-term revenue boost of all these alternate uniforms is the entire idea.

But I wonder whether there’s a cost to teams diluting their identities. These don’t look like Chicago uniforms. It could become increasingly difficult to value the prestige of NBA jerseys if they’re so loosely associated with a team.