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NBA teams enhancing fan experience with high-tech replays

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ATLANTA (AP) — NBA fans will soon be able to look up at the big videoboard above the court and get a different look at that deep Trae Young 3-pointer early in the first quarter. Or see a different perspective of that monstrous Giannis Antetokounmpo dunk.

In a reversal of roles, NBA teams are bringing the video game experience back to the live action – one arena at a time.

The Atlanta Hawks Friday will become the fifth NBA team to unveil significant financial investments into new 360-degree replay technology designed to eventually give fans the power to change the way they see the game.

“It’s the wave of the future,” said Hawks vice-president of live experience Joe Abercrombie, who says the technology also is “one more thing to give people a reason to come” to the arena.

The Bucks, Mavericks, Pacers, Wizards and now the Hawks are using the technology to package and replay highlights in the arena during games. The Bulls, who host the 2020 All-Star game, are scheduled to come online next month.

“It’s very nice. I especially like that up-above view,” said Allen Hazlett a fan from New Berlin, Wisconsin, after seeing the new technology at Thursday night’s Bulls-Bucks game in Milwaukee.

“I think it’s an added benefit for the fans. For those that aren’t here all the time, to see that, I think, really ups the fan experience for them. I don’t think people realize until you go somewhere else and you don’t see it how lucky we are to have this arena. Everything here is state of the art.”

The six teams have joined NBA partner Intel, which provides the technology for the new video replays. The process begins with 38 5K video cameras strategically located around arenas. The high-tech cameras work together, bringing 360-degree replays to in-game video boards, TV broadcasts and fans’ devices through social media.

It’s the latest effort by teams to entice ticket-buying fans to come to new and renovated NBA arenas. Atlanta spent almost $200 million to renovate State Farm Arena; Milwaukee last year opened its $477 Fiserv Forum.

“For us it was really a no-brainer,” said Matt Pazaras, the Bucks’ senior vice president for business development and strategy.

“There’s nothing like seeing a Giannis dunk live, and if we can supplement that experience with this technology, great. But if people are experiencing the Bucks wherever they are, hours away or thousands of miles away, we can still make the experience better.”

NFL fans already have seen 360 replays on TV. Those replays start from the traditional side camera before swinging around to bring the viewer behind the quarterback.

Not that the NFL was first in line.

Gamers have been manipulating all-angle replays for years. Video game-savvy kids may roll their eyes when their parents come home from NBA games eager to share their stories about their first looks at 360-degree replays.

Those video games were designed to mimic the real games. Now it’s time for some role-reversal.

Rich Green, Intel’s director of sports, said popular video games Madden NFL 19 and NBA 2K20 “have camera angles and if you do replays, you can spin the camera around.”

Added Green: “Now we’re going to have that in live games. Now they can watch their favorite player and follow just him. It increases their level of engagement.”

The new technology isn’t just for the fans.

Coaches and scouts can make use of the enhanced replays to improve player evaluations.

“I think the future of this is going to weigh heavy for basketball operations and player development,” Abercrombie said.

Players now have better tools to evaluate their strengths and weaknesses. Abercrombie said players who take dozens of shots in a practice can now study their shooting form in a new way.

“Players have asked ‘Can I shootaround and you take a look at the way I’m shooting and I want to spin around and take a look at the way I’m releasing,”‘ he said. “You think about traditional coverage of a game, there’s only four angles. Two on the floor and two up.

“When you think about 360 view and repetitive shooting over and over again, they can say ‘Oh, I see where my tendencies are.”‘

Hawks CEO Steve Koonin, a former executive at Turner Entertainment, says TV sports leaders have dreamed for years of the day fans could control the way they watch a game.

“We’ve been reading for years that ‘You can be the director,”‘ Koonin said. “Actually, you can do that with this. The capabilities are unbelievable. … We think it’s the next generation of sports media.”

Green said there is more to come as new ways to utilize the technology will be found that are not yet possible.

Green said such high-tech terms as “voxels” – similar to pixels in the 3D age – and “volumetric video” will become common. He said fans will be able to follow a game from the viewpoint of their favorite player.

“How you watch a play could be completely different from how I watch it based on how we control what angle we want to see,” Green said. “That’s why we’re just scratching the surface.”

 

Former Celtic Guerschon Yabusele fined for not looking at flag during Chinese national anthem

Guerschon Yabusele
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Guerschon Yabusele washed out with the Celtics.

So, now the former first-rounder is playing in China – and running into trouble.

The Chinese Basketball Association fined him for not looking at the flag during the national anthem:

Though Yabusele is French, this comes amid heightened tension between the NBA and China. Most Americans will probably find it ridiculous that looking at the flag during the national anthem is required in authoritarian China.

Meanwhile, let’s ostracize anyone who dares not to stand for the Star Spangled Banner.

Portland reportedly applies for disabled player exception after Rodney Hood injury

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Rodney Hood‘s season coming to an end because of a ruptured Achilles was a real blow to Portland — he had become a critical part of their rotation. That has led to a lot of speculation about already shorthanded Portland jumping into the trade market soon looking for someone to absorb those minutes, as well as hitting the buyout market hard next February.

Portland is now looking for a little more money to spend to bring someone in, reports Shams Charania of The Athletic.

The “disabled player exemption” allows a team over some space to go after a replacement for a player lost due to injury. This is a fairly standard process and likely will be approved. Portland can use that money on a free agent (Iman Shumpert is available again) or someone bought out by another team.

Portland is 10-16 on the season, set back in part due to injuries to the front line. The Blazers knew Jusuf Nurkic would miss most of the season, and he was vital to them, but they were counting on Zach Collins to step up and absorb those minutes. Then he needed shoulder surgery. Portland eventually turned to Carmelo Anthony to help along the frontline, and he has performed well enough for them to guarantee his contract for the season.

Portland is going to be active, both looking at free agents and on the trade market. Just don’t expect a Kevin Love deal (he may want it but his contract makes that nearly impossible).

Rumor: Dwight Howard and Chris Paul stated intent to join Mavericks until Howard backed out

Chris Paul and Dwight Howard
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The Mavericks went from winning the 2011 NBA championship to missing the playoffs within two years.

Somewhat by choice.

Of course, they wanted to remain competitive. But they were willing to accept a lower floor to maintain financial flexibility. They let key players – most notably Tyson Chandler – leave in order to chase bigger stars.

Dallas was repeatedly linked to Chris Paul and Dwight Howard, who could’ve become free agents in 2012 but opted in. They finally hit the market in 2013, but once again spurned the Mavericks. Paul re-signed with the Clippers, and Howard left the Lakers for the Rockets.

Marc J. Spears of The Undefeated:

I really think that they, Chris and Dwight, basically wink, wink said they were going to Dallas, from what I’ve heard, and that Dwight backed out.

Word on the street. But we hear a lot of stories. That’s one story I’ve heard.

This is the peril of making arrangements in underground free agency. They’re unbinding. That was especially true with Howard, who waffled through the Dwightmare with the Magic. The Mavericks might have proceeded in the smartest way, but it backfired. Dallas is only now re-emerging upward with Luka Doncic and Kristaps Porzingis.

This also creates a fun “what if?” How good would Dallas have been? Paul remained elite, but Howard and Dirk Nowitzki were slipping. Where would the Clippers have gone with Blake Griffin and DeAndre Jordan but without Paul? Would they still have held the credibility required to lure Kawhi Leonard and Paul George last summer? Where would Houston have turned without Howard as the star to pair with James Harden?

Serge Ibaka says he nearly goaltended Kawhi Leonard’s iconic shot: ‘I would’ve retired’

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Kawhi Leonard hit one of the biggest shots in NBA history – a buzzer-beater that bounced, bounced, bounced, bounced in during Game 7 of last year’s second-round Raptors-76ers series and propelled Toronto toward an eventual title.

Raptors forward Serge Ibaka, via Josh Lewenberg of TSN:

“I didn’t think it was going in. I was under the basket trying to go for the offensive rebound. The ball was bouncing and one time I was so close to going [for it]. Thank God I didn’t because it could have been goaltending. That would’ve been bad. I would’ve retired. If that had happened I would have retired.”

In hindsight, that would’ve been catastrophic. It would have been been bad at the time, too – but only so bad.

The Bucks, Toronto’s opponent in the Eastern Conference finals, looked better than the Raptors. The Western Conference-winning Warriors were widely viewed as invincible. Few would have thought Ibaka’s goaltend would’ve cost Toronto a championship.

Thankfully for him and the Raptors, we now know better.