NBA teams enhancing fan experience with high-tech replays

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ATLANTA (AP) — NBA fans will soon be able to look up at the big videoboard above the court and get a different look at that deep Trae Young 3-pointer early in the first quarter. Or see a different perspective of that monstrous Giannis Antetokounmpo dunk.

In a reversal of roles, NBA teams are bringing the video game experience back to the live action – one arena at a time.

The Atlanta Hawks Friday will become the fifth NBA team to unveil significant financial investments into new 360-degree replay technology designed to eventually give fans the power to change the way they see the game.

“It’s the wave of the future,” said Hawks vice-president of live experience Joe Abercrombie, who says the technology also is “one more thing to give people a reason to come” to the arena.

The Bucks, Mavericks, Pacers, Wizards and now the Hawks are using the technology to package and replay highlights in the arena during games. The Bulls, who host the 2020 All-Star game, are scheduled to come online next month.

“It’s very nice. I especially like that up-above view,” said Allen Hazlett a fan from New Berlin, Wisconsin, after seeing the new technology at Thursday night’s Bulls-Bucks game in Milwaukee.

“I think it’s an added benefit for the fans. For those that aren’t here all the time, to see that, I think, really ups the fan experience for them. I don’t think people realize until you go somewhere else and you don’t see it how lucky we are to have this arena. Everything here is state of the art.”

The six teams have joined NBA partner Intel, which provides the technology for the new video replays. The process begins with 38 5K video cameras strategically located around arenas. The high-tech cameras work together, bringing 360-degree replays to in-game video boards, TV broadcasts and fans’ devices through social media.

It’s the latest effort by teams to entice ticket-buying fans to come to new and renovated NBA arenas. Atlanta spent almost $200 million to renovate State Farm Arena; Milwaukee last year opened its $477 Fiserv Forum.

“For us it was really a no-brainer,” said Matt Pazaras, the Bucks’ senior vice president for business development and strategy.

“There’s nothing like seeing a Giannis dunk live, and if we can supplement that experience with this technology, great. But if people are experiencing the Bucks wherever they are, hours away or thousands of miles away, we can still make the experience better.”

NFL fans already have seen 360 replays on TV. Those replays start from the traditional side camera before swinging around to bring the viewer behind the quarterback.

Not that the NFL was first in line.

Gamers have been manipulating all-angle replays for years. Video game-savvy kids may roll their eyes when their parents come home from NBA games eager to share their stories about their first looks at 360-degree replays.

Those video games were designed to mimic the real games. Now it’s time for some role-reversal.

Rich Green, Intel’s director of sports, said popular video games Madden NFL 19 and NBA 2K20 “have camera angles and if you do replays, you can spin the camera around.”

Added Green: “Now we’re going to have that in live games. Now they can watch their favorite player and follow just him. It increases their level of engagement.”

The new technology isn’t just for the fans.

Coaches and scouts can make use of the enhanced replays to improve player evaluations.

“I think the future of this is going to weigh heavy for basketball operations and player development,” Abercrombie said.

Players now have better tools to evaluate their strengths and weaknesses. Abercrombie said players who take dozens of shots in a practice can now study their shooting form in a new way.

“Players have asked ‘Can I shootaround and you take a look at the way I’m shooting and I want to spin around and take a look at the way I’m releasing,”‘ he said. “You think about traditional coverage of a game, there’s only four angles. Two on the floor and two up.

“When you think about 360 view and repetitive shooting over and over again, they can say ‘Oh, I see where my tendencies are.”‘

Hawks CEO Steve Koonin, a former executive at Turner Entertainment, says TV sports leaders have dreamed for years of the day fans could control the way they watch a game.

“We’ve been reading for years that ‘You can be the director,”‘ Koonin said. “Actually, you can do that with this. The capabilities are unbelievable. … We think it’s the next generation of sports media.”

Green said there is more to come as new ways to utilize the technology will be found that are not yet possible.

Green said such high-tech terms as “voxels” – similar to pixels in the 3D age – and “volumetric video” will become common. He said fans will be able to follow a game from the viewpoint of their favorite player.

“How you watch a play could be completely different from how I watch it based on how we control what angle we want to see,” Green said. “That’s why we’re just scratching the surface.”

 

LeBron, Grizzlies, NBA world reacts to death of Tyre Nichols

Memphis Grizzlies v Minnesota Timberwolves
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Hours after the excruciating video of Memphis police fatally beating Tyre Nichols was released, the Memphis Grizzlies chose not to open their locker room and not speak to the media about it — it was too raw, too painful.

“The senseless loss of life for Tyre Nichols has really hit us hard,” Grizzlies coach Taylor Jenkins said pregame in an interview with local broadcast partner Bally Sports (via the Associated Press). “It’s been tough being on the road, not being home. I wish I could extend my arms through this camera right now to the family. They’re going through a lot.”

The Grizzlies weren’t the only ones who felt that way around the NBA, emotions were high around the league Friday (as they were around the nation). Miami, Atlanta, Cleveland, Minnesota and Milwaukee released states echoing what the Grizzlies said.

LeBron James used his platform to make a statement, as he has in the past.

Statements were released from the NBA, WNBA, players, the players union and more.

“This is just crazy,” Heat coach Erik Spoelstra said unprompted to open his press conference, discussing the video and incident.

Nichols, 29, was pulled over in a traffic stop by Memphis police officers on Jan. 7 and was beaten to death by five officers. The bodycam footage shows Nichols being brutally beaten as he calls out for his mother and is defenseless. Nichols died in the hospital three days later. The five officers involved have been fired and charged with second-degree murder.

Dolan says he he has no plan to sell Knicks, retire, but he loves facial recognition

Celebrity Sightings In New York City - October 06, 2022
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Knicks owner James Dolan has been better in recent years about staying out of the way of the front office and staying out of the media spotlight — both of which are good for the Knicks and their fans’ sanity.

However, he stepped back in the spotlight the past couple of days — doing an interview on “Good Day New York” on Fox 5 Thursday then WFAN sports talk radio on Friday — and reminded everyone why it’s best when he stays out of it. Here are the highlights of these interviews.

• Dolan isn’t going anywhere, saying to WFAN he is not selling the team, nor does he plan to retire. Via Fred Katz at The Athletic:

“I have no plans whatsoever to sell at this point. I’m not retiring anytime soon. It’s a family-controlled asset, so someone in the family will eventually own it.”

That was a bit of a pipe dream for Knicks fans, there had been no rumors of a sale. With the value of NBA franchises rising rapidly and Dolan enjoying being the owner of one of the biggest brands in the sport, there has been little chance of a sale.

• Dolan defended Madison Square Garden’s controversial use of facial recognition technology to ban attorneys from firms involved in lawsuits against the Knicks or MSG from entering the property (or other Madison Square Garden properties, such as Radio City Music Hall).

“At Madison Square Garden, if you’re suing us, we’re just asking of you — please don’t come until you’re done with your argument with us. And yes, we’re using facial recognition to enforce that…

“If someone is suing you, that’s confrontational. It’s adversarial. If you’re being sued, you don’t have to welcome that person into your home.”

Except, it isn’t a home, it’s a public building where sports and entertainment events take place for which tickets are sold. Also, there are fans saying they have been banned from the building because of social media posts critical of Dolan.

• This policy has created a considerable backlash, including from the New York Attorney General, who said the policy could violate anti-discrimination laws in the state. Lawmakers in the New York state assembly introduced a bill prohibiting sports venues — such as Madison Square Garden — from refusing entry to attorneys or others involved in lawsuits against the organization.

• Dolan said on FOX 5 that the State Liquor Authority reached out to the Madison Square Garden company saying the use of facial recognition technology in this manner could lead to a suspension of their liquor license.

“This isn’t going to bother me because I’ve been sober 29 years. I don’t need the liquor.”

Dolan even hinted he could do a dry New York Rangers game on Fox, but he backed away from that idea the next day speaking on WFAN.

• Dolan reiterated his support of current Knicks decision-maker Leon Rose.

Dolan also went on to say he expects the Knicks to make the playoffs this season, however, there is no timeline for the team to contend for a ring.

What will Rockets do at trade deadline? Send out Gordon? Bring in Collins?

Minnesota Timberwolves v Houston Rockets
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There’s a sense in league circles that this is the final season Houston will be okay with having one of the worst — as of today, the worst — record in the NBA. The Rockets hope to grab one of the big names at the top of the draft board this season, but they already have drafted Jalen Green at No. 2 (2021) and Jabari Smith Jr. at No. 3 (2022), plus made a draft night trade for Alperen Şengün (who is playing well). With cap space to spend and extensions coming up, the tanking days will be over.

How will that impact the Rockets at this trade deadline? Here are a few names to watch.

Kelly Iko at The Athletic reports the Rockets have interest in the Hawks’ John Collins and the sides have talked, but there is no real traction yet.

There has been nothing concrete from the Rockets — merely ideas floated by the Hawks to Houston among other teams — but the interest is real.

The Rockets could also be part of a larger, three-team trade to move Collins.

Eric Gordon remains on the trade block, as he has been for more than a year. Gordon has been frustrated waiting, but the Rockets have held out for what they thought was fair — a first-round pick — to no avail. That price likely comes down, and according to Iko at The Athletic, the front office is “more inclined to trade him now” than in the past, but the proof will be in a deal.

• Teams also are calling about K.J. Martin, according to Iko.

K.J. Martin, there continues to be interest in the 22-year-old combo forward who has been quite productive as a starter — averaging 14 points and seven rebounds on 35 percent shooting from 3 — but nothing concrete at this juncture in terms of offers on the table.

The Rockets like Martin, it’s going to take a serious offer to get them to consider it.

Knicks reportedly offered multiple first-round picks for OG Anunoby, got nowhere

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What are the Toronto Raptors going to do at the trade deadline?

It’s less than two weeks before the trade deadline and the entire NBA is still asking that question, the Raptors are the one team that could turn this trade deadline from a dud to epic if they decide to pivot toward a rebuild. Are they willing to trade players like OG Anunoby or Pascal Siakam, or will they look to add a more traditional big man such as the Spurs’ Jakob Poeltl, who has been linked to the Raptors in rumors? Everything seems to be on the table.

Anunoby is a player a lot of teams covet, including New York. The Knicks reached out to the Raptors, reports Ian Begley of SNY.TV.

“And Anunoby with Toronto, I mean, that would cost you a lot. That would cost you significant draft compensation. Maybe the Knicks are there, maybe they’re feeling like they could make the playoffs and make a big push if you added in Anunoby. I know that we reported they contacted Toronto on Anunoby and I was told in that conversation they offered multiple firsts. But this was a while back… Toronto has done a lot since then. But I don’t think the league is crystal clear on what [the Raptors] want to do on Anunoby.”

Anunoby is an elite on-ball wing defender who can be a finisher, averaging 17.3 points and 5.6 rebounds a game at age 25 — the asking price will start at two unprotected first-round picks in this market. The Knicks may have thrown some of their protected picks in the conversation, but Toronto’s asking price is reportedly sky-high because they’re not eager to get rid of him.

Anunoby is making $17.4 million this season and is under contract for $18.2 million next season, a fair price for what he brings to the court (he has a player option at $19.9 million in 2024-25). What the Raptors do with him may signal their direction.

At the deadline, most people around the league expect Toronto to trade Gary Trent Jr., but that’s it. Any other big moves are likely this offseason. If ever.