For Lakers fans, the chance to win two free tacos can be the thing they care most deeply about at the end of games. The promotion is if the Lakers win and hold the opposing team under 111 points (up this season from the previous 100), Lakers fans get a coupon as they exit the building for two free Jack in the Box tacos.
That led to a “Taco Tuesday” chant breaking out in Staples Center — with LeBron James starting it at the urging of the crowd, then dancing along to it.
It’s all about the tacos.
And we know how LeBron feels about Taco Tuesday — he sent free tacos to first responders fighting the fire and trying to save his home. LeBron loves Taco Tuesday even if he can’t get royalties from that chant.
As someone who grew up in Los Angeles and loves a good taco, I have to add this:
When you leave Staples Center and walk back to your car, just outside LA Live, you have to pass a woman with a food cart selling carne asada street tacos, freshly made with homemade salsa on top — tacos are VASTLY superior to those things Jack in the Box serves. This is Los Angeles, you can throw a rock and hit a place — a restaurant, a food truck, a cart — that does quality tacos, this is a city blessed with amazing Mexican food on every corner. I get it, free food is free food, and after a couple of IPAs those fast-food tacos look better and better. Take the coupon. But then walk over to the lady with the cart and get a real taco and enjoy that instead.