Cleveland Cavaliers second-year point guard Collin Sexton is already a fan-favorite in northeastern Ohio. This year, it appears that Sexton is trying to deepen that connection.
In a message posted to Twitter on Sunday, Sexton reached out to his followers to design a new set of shoes for him this year. The Cavaliers sophomore said that he will take the top five designs that fans submit and then wear them throughout the course of the upcoming 2019-20 NBA season.
This is a pretty cool idea, and a great way to have a direct link between fans and players. Social media is in an era of extreme personal branding, and even if this is a thinly-veiled Nike marketing thing, it at least has a twinge of genuineness to it.
The only thing left now is to see what designs people submit, and whether Sexton’s taste is any good.