Mark Cuban on difference between NBA and NFL: “The NBA markets its players”

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Football is the most popular and dominant of the American sports domestically, and with that the NFL remains the 800-pound gorilla of American sports.

Or, maybe that’s 700-pound gorilla. In recent years, football in general and the NFL in particular have lost momentum. It’s not just that viewership numbers are down (that’s something every major sport is dealing with as younger generations consume media differently, in ways that don’t fit the traditional model), it’s that youth participation numbers are dropping as well. That’s a troubling sign for the sport.

Meanwhile, the NBA seems to be picking up momentum behind popular young stars such as Joel Embiid and Giannis Antetokounmpo. Mark Cuban, governor of the Dallas Mavericks, spoke about the difference between the NBA and NFL when he appeared on “Kanell and Bell” on CBS Sports HQ Tuesday.

“The NFL sells the NFL. The NBA sells its players. The NFL markets the NFL. The NBA markets its players, and players drive who we are in the NBA. You couldn’t identify 90 percent of NFL players if they were standing right in front of you. That’s a big part of their core problem. If you look at the social media following of NFL players, it’s not that big … So, that’s an issue for NFL players, and I’m thinking it’s by design from the NFL because that’s what gives them more leverage. NFL players don’t make nearly as much off the field, other than the quarterback and maybe one skill position player, maybe two per team, as NBA players do, because they just don’t have the brand or visibility. That gives the NFL a lot more negotiating power, and I think that’s something that the NFL should be helping their players with more.”

The NFL certainly works to control its marketing and message much more tightly. However, other factors help the NBA market its players — they are not wearing helmets on the court, so we see their faces more, and there are fewer NBA players. To be fair, most fans couldn’t identify NBA players on the back half of the bench most of the time, but the starters and stars do get more facetime. And the league does encourage them to speak out on social issues and to build their brands.

With that comes the player empowerment in the NBA that troubles some… but not Cuban.

“Unlike every other professional sports league, we’re a talent-driven league … We get the benefits of that. Our guys have the biggest social media following, our guys have the biggest social impact when there’s issues around the country, around the world. Guys have made the effort to develop those followings, and to build themselves as brands, and the NBA is the only professional sport that has really benefited from that, and the trade-off from that is the talent has more power, and in reality that’s just real world … I don’t have a problem with it.”

Cuban went on to say he thought the player movement this summer — and the fact the title chase is the most wide open it has been in many years — is going to be good for the league. Rather than just LeBron’s Lakers and Curry’s Warriors selling out buildings, now there will be more teams attracting fans. That’s good for business in Cuban’s eyes.

All these comments will sit well with players. However, the NBA faces the same challenges as the NFL and other leagues in adapting to modern viewing habits, and more importantly figuring out how to make that profitable. No league has quite figured that out.

Watch Jamal Murray hit insane hand-switching layup around LeBron

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Are. You. Kidding. Me.

You are not going to see a better layup these playoffs than this one by Denver’s Jamal Murray, going around LeBron James near the end of the first half of Game 4.

Murray went up thinking dunk, had to change his mind because of LeBron, brought it down, went around him, and spun it in off the glass. Insane. It had some people on Twitter referencing the legendary Michael Jordan hand-switching shot. Not sure I’m willing to compare this Murray shot to a layup that helped launch a dynasty, but it’s close.

Murray had 16 in the first half but the Nuggets trailed at the break 60-55 in a high scoring first half. Anthony Davis had 19 to lead the Lakers.

Former Louisville star Donovan Mitchell “sad, angry, disgusted” with Breonna Taylor decision

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NBA players — like large swaths of the United States — are shaking their heads at the decision not to prosecute the police sho shot Breonna Taylor in her home. That includes LeBron James, who said the walls of Taylor’s neighbors got more justice than she did.

Now former Louisville star Donovan Mitchell has spoken out on the issue.

View this post on Instagram

We’re Sorry Breonna😔🤦🏾‍♂️

A post shared by Donovan Mitchell (@spidadmitchell) on

The hate and racism in too many of the responses to that Instagram post highlight the injustice and additional hurdles Black people in America have to clear every day.

Louisville has faced a night of protests and backlash to the decision by the grand jury, which included the two police officers getting shot (they both survived).

 

Report: Bulls paying Billy Donovan $6 million-plus annual salary

New Bulls coach and former Thunder coach Billy Donovan
Mike Ehrmann/Getty Images
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Bulls owner Jerry Reinsdorf just spent the NBA hiatus – at least if you looked beyond “The Last Dance” itself – getting dragged for not spending enough to give Michael Jordan another year of title contention in Chicago.

Paying to hire Billy Donovan is a way for Reinsdorf and the Bulls to repair their reputations.

Shams Charania of The Athletic:

I’d be surprised if all four years are fully guaranteed. Coaching contracts of this length usually contain a team option or two.

But that’s still a hefty salary. Especially in these times. Especially considering it was believed the Bulls would keep Jim Boylen for financial reasons.

Donovan left the Thunder despite them offering him a new contract. He likely knew he could get more elsewhere.

Credit Chicago for being the team to spend. The Bulls needed a solid coach after Boylen and Fred Hoiberg.

Donovan won’t solve all Chicago’s problems, but he should help on multiple fronts. This upgrade costs nothing but Reinsdorf’s money, which every Chicago fan is perfectly willing to spend.

NBA playoff schedule 2020: Date, time, matchup for every game

NBA playoff schedule 2020
AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images
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And there were four.

The NBA is down to the conference finals — and the bubble has provided us with upsets galore. There are some unexpected teams in the NBA’s Final Four, but of course LeBron James is still there. The Lakers are the heavy favorites at this point.

Here are a few notes on the NBA playoffs schedule 2020:

• The NBA is continuing to push the pace with games every other day — except in the East, when ESPN wants a break not to clash with the NFL, and to let the West catch up. The fast pace of games will return with the NBA Finals.
Families for the players, and with the final four now the coaches, are in the bubble.
• The NBA has released an NBA Finals schedule to teams and their target is still a Sept. 30 Game 1. If either conference finals goes seven games that date will need to be pushed back.

Here is the NBA playoffs schedule 2020 (all times are Eastern):

EASTERN CONFERENCE FINALS

No. 3 Boston Celtics vs. No. 5 Miami Heat

Game 1: Heat 117, Celtics 114, OT
Game 2: Heat 106, Celtics 101
Game 3: Celtics 117, Heat 106
Game 4: Heat 112, Celtics 109 (Miami leads series 3-1)
Game 5: Sept. 25, 8:30 p.m. (ESPN)
Game 6: Sept. 27, 7:30 p.m. (ESPN)*
Game 7: TBD (ESPN)*
*If necessary

WESTERN CONFERENCE FINALS

No. 1 Los Angeles Lakers vs. No. 3 Denver Nuggets

Game 1: Lakers 126, Nuggets 114
Game 2: Lakers 105, Nuggets 103
Game 3: Nuggets 114, Lakers 106 (Lakers lead series 2-1)
Game 4: Sept. 24, 9 p.m. (TNT)
Game 5: Sept. 26, 9 p.m. (TNT)
Game 6: Sept. 28, TBD (TNT)*
Game 7: Sept. 30, TBD (TNT)*
*If necessary

NBA playoffs schedule 2020: Second Round results

Eastern Conference

No. 3 Boston beat No. 2 Toronto 4-3

No. 5 Miami beat No. 1 Milwaukee 4-1

Western Conference

No. 1 Los Angeles Lakers beat Houston 4-1

No. 3 Denver beat No. 2 Los Angeles Clippers 4-3

NBA playoffs schedule 2020: First Round results

Western Conference

No. 1 Los Angeles Lakers beat No. 8 Portland 4-1

No. 2 L.A. Clippers beat No. 7 Dallas 4-2

No. 3 Denver beat No. 6 Utah 4-3

No. 4 Houston beat No. 5 Oklahoma City 4-3

Eastern Conference

No. 1 Milwaukee beat No. 8 Orlando 4-1

No. 2 Toronto beat No. 7 Brooklyn 4-0

No. 3 Boston beat No. 6 Philadelphia 4-0

No. 5 Miami beat No. 4 Indiana 4-0