Mark Cuban on difference between NBA and NFL: “The NBA markets its players”

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Football is the most popular and dominant of the American sports domestically, and with that the NFL remains the 800-pound gorilla of American sports.

Or, maybe that’s 700-pound gorilla. In recent years, football in general and the NFL in particular have lost momentum. It’s not just that viewership numbers are down (that’s something every major sport is dealing with as younger generations consume media differently, in ways that don’t fit the traditional model), it’s that youth participation numbers are dropping as well. That’s a troubling sign for the sport.

Meanwhile, the NBA seems to be picking up momentum behind popular young stars such as Joel Embiid and Giannis Antetokounmpo. Mark Cuban, governor of the Dallas Mavericks, spoke about the difference between the NBA and NFL when he appeared on “Kanell and Bell” on CBS Sports HQ Tuesday.

“The NFL sells the NFL. The NBA sells its players. The NFL markets the NFL. The NBA markets its players, and players drive who we are in the NBA. You couldn’t identify 90 percent of NFL players if they were standing right in front of you. That’s a big part of their core problem. If you look at the social media following of NFL players, it’s not that big … So, that’s an issue for NFL players, and I’m thinking it’s by design from the NFL because that’s what gives them more leverage. NFL players don’t make nearly as much off the field, other than the quarterback and maybe one skill position player, maybe two per team, as NBA players do, because they just don’t have the brand or visibility. That gives the NFL a lot more negotiating power, and I think that’s something that the NFL should be helping their players with more.”

The NFL certainly works to control its marketing and message much more tightly. However, other factors help the NBA market its players — they are not wearing helmets on the court, so we see their faces more, and there are fewer NBA players. To be fair, most fans couldn’t identify NBA players on the back half of the bench most of the time, but the starters and stars do get more facetime. And the league does encourage them to speak out on social issues and to build their brands.

With that comes the player empowerment in the NBA that troubles some… but not Cuban.

“Unlike every other professional sports league, we’re a talent-driven league … We get the benefits of that. Our guys have the biggest social media following, our guys have the biggest social impact when there’s issues around the country, around the world. Guys have made the effort to develop those followings, and to build themselves as brands, and the NBA is the only professional sport that has really benefited from that, and the trade-off from that is the talent has more power, and in reality that’s just real world … I don’t have a problem with it.”

Cuban went on to say he thought the player movement this summer — and the fact the title chase is the most wide open it has been in many years — is going to be good for the league. Rather than just LeBron’s Lakers and Curry’s Warriors selling out buildings, now there will be more teams attracting fans. That’s good for business in Cuban’s eyes.

All these comments will sit well with players. However, the NBA faces the same challenges as the NFL and other leagues in adapting to modern viewing habits, and more importantly figuring out how to make that profitable. No league has quite figured that out.

Report: Heat, Celtics, Mavericks, Grizzlies may show interest in Crowder trade

2022 NBA Playoffs - 	Dallas Mavericks v Phoenix Suns
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The Phoenix Suns had media day on Monday, but veteran Jae Crowder was not there, part of a mutual agreement with the team to sit out until a trade could be found. It left players and GM James Jones addressing the issue.

What teams are interested in Crowder? Shams Charania of The Athletic says to watch for the Heat, Celtics, Mavericks and Grizzlies among others.

Miami has been at the front of the line in terms of interest (and Crowder has suggested online he would welcome a return to Miami). The Heat have minutes to fill at the four after P.J. Tucker left for Philly and Crowder — who was on the Heat team that went to the bubble Finals against the Lakers — would be a solid fit. Putting together a trade is a little more tricky. The Heat would likely want Duncan Robinson at the core of the deal, but to make the salaries match the Suns would have to throw in another player — Dario Saric, Landry Shamet, Cameron Payne, Torey Craig — and that means the Heat have to throw in a pick (a protected first) or a minimum-contract player (Gabe Vincent?) to make the deal work. Not impossible, but not likely.

The Celtics need depth at the four but what they can offer is bench minutes, filling Danilo Gallinari‘s role (he is out for the season with a torn ACL) but putting together a trade is next to impossible financially considering who Boston would be willing to give up (not Robert Williams). Dallas could put together a deal if the Suns are interested in Dwight Powell (probably not, the Suns just paid Deandre Ayton a lot of money to be their center) or Reggie Bullock. Memphis could send out the dead money of the Danny Green contract (out for the season due to injury) and picks, or Ziaire Williamson and some minimum players (probably also with picks). Atlanta, Chicago and other destinations have come out in rumors.

As for why Crowder pushed for a trade, the man himself posted his own hype video on Instagram and Tweeted this.

ESPN’s Brian Windhorst reported the most heard speculation around the league as to the reason — the Suns were going to start Cameron Johnson at the four to have more shooting and Crowder wanted none of that — but the reason now is moot. Crowder will get traded.

The only questions are when and where.

Durant, Irving talk about Nets moving on from ‘very awkward’ summer, but drama continues

Brooklyn Nets Media Day
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Media Day — arguably the most boring and tedious day on the NBA calendar — was anything but in Brooklyn.

After a summer Kyrie Irving admitted was “very awkward” — where both he and Kevin Durant pushed to be traded, and Durant threw down an ultimatum saying it was him or coach Steve Nash and GM Sean Marks — everyone was back under one roof and trying to stay on message about just wanting to win.

But drama will follow this team like a dark cloud until they force the conversation to be about something else. Like how many games they are winning.

Until then, the awkward questions and moments will come. For example, why did Kevin Durant ask for a trade this summer? What did he want to see changed? He talked about the team feeling unstable last season. Which it was (for a variety of reasons).

“My whole thing was, I wanted everybody to be held accountable for their habits as a basketball player. I think a lot of stuff was getting swept under the rug because we’re injured or this guy’s not around or just the circumstances. I thought we could have fought through that a little bit more and focused on the guys that were here a little bit more.

“You know, when I went out with the injury, we lost 10 in a row. And I’m like, we shouldn’t be losing some of these games that we lost, regardless of who’s on the floor. So I was more so worried about how we’re approaching every day as a basketball team. And I felt like we could have fought through a lot of the stuff that I felt that held us back.”

Those are the best, drama-free answers he could give. But Durant still loves to stir the pot on Twitter and did so later in the day.

(That was the question asked boiled way down, but both the question and Durant’s answer had a lot more context, it was not a confrontational answer in the moment.)

Kyrie Irving said there were options for him this summer, although limited ones, because he is unvaccinated. He also talked about the reasons he wanted to return to the Nets.

Marks handled the inevitable “your star wanted you fired” questions as well as he could, saying at one point “that’s pro sports.”

“Everybody’s entitled to their opinions and I think from us, it’s not to hold a grudge against what Kevin said, but it’s a little bit of saying, ‘All right, if that’s the way he feels, what’s going on here?’ Like, what do we need to change?” Marks said.

In the end, everyone talked about moving on and the potential for this roster. Durant is not disappointed to be back.

“I wasn’t disappointed. I still love to play. I knew that wasn’t going to get affected regardless of what happened this summer,” Durant said.

The Nets have the talent on the roster to be title contenders, but have more questions than any other team at that level after the past couple of years: Can Durant stay healthy? Will Irving be focused and committed for an entire season? How does Ben Simmons fit in and what is his role? Can their thin frontcourt hold up? Will they play enough defense? Is Steve Nash up to the task? Does this team have the will and drive to be contenders?

Playing through the drama is the only way to answer all those questions, but if they do this team could be a powerhouse.

PBT Podcast: Golden State Warriors season preview

2022 NBA Finals - Golden State Warriors v Boston Celtics
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The Golden State Warriors will enter the season hanging banner number four from this era and passing out their championship rings, but this is a team with more questions than most returning champs.

Otto Porter and Gary Payton II are gone and their minutes will go to a young core — Jordan Poole, Moses Moody, Jonathan Kuminga, James Wiseman — who are going to be asked to carry a larger load. Particularly during the regular season.

Dalton Johnson of NBC Sports Bay Area joins Kurt Helin of NBC Sports to break down this coming Warriors season, what to expect, and if the young core can get the older vets to the playoffs rested and ready to defend their title. There’s also talk of what comes next in Golden State, as some hard contract choices are coming in the next few years.

You can always watch the video of some of the podcast above, or listen to the entire podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google Play, or anywhere else you get your podcasts.

We want your questions for future podcasts, and your comments, so please feel free to email us at PBTpodcast@gmail.com.

Khris Middleton says he will miss start of season following wrist surgery

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When Khris Middleton first went under the knife this summer to clean up issues with his left wrist, he expected to return in time for the start of the season.

At Bucks media day Sunday, Middleton said he’s not going to make that opening night goal but should be back early in the season, as reported by Jamal Collier of ESPN.

The Bucks open the season on the road Oct. 18 against the Celtics (who have their own set of issues heading into this year).

Middleton’s importance to the Bucks was evident in the playoffs, when not having him as a secondary shot creator was a key aspect of their seven-game loss to the Celtics.

Middleton averaged 20.1 points and 5.4 rebounds a game last season. A healthy Bucks team — with Giannis Antetokounmpo, Middleton, and Jrue Holiday as the core — enter the season as serious title contenders. But they need Middleton, so they will not rush him back.