Does NBA commissioner Adam Silver like teams moving away from the term owner?
Silver, via TMZ:
I do. I don’t want to overreact to the term because, as I’ve said earlier, people end up twisting themselves into knots avoiding the use of the word owner. But, we moved away from that term years ago in the league. We call our team owners governor of the team and alternate governors. So, I think it makes sense. As I’ve said, I don’t want to overreact, and you’ll find the word throughout memos over the past decade in the NBA. But I’m sensitive to it, and I think to the extent teams are moving away from the term, we’ll stick with using governor.
Players have gone both ways. I think a few players have actually spoken out and said the greatest thing that ever happened was when Michael Jordan was able to call himself an owner. But, of course, Draymond Green has been very public about the fact that we should be moving away from the term, and I completely respect that.
The elephant in the room: Slavery. The history of white people owning black people is the subtext to this entire discussion. Slavery looms over a league where most owners are white and most player are black.
However, the term “owner” here doesn’t refer to owning the players, but owning the team. “Ownership” has far wider historically usage than slavery. In most fields, “owning” companies – which NBA teams are – doesn’t generate backlash.
Are we too loose with the term “owner” in sports? Perhaps. It’s common to say something like, “Players should strongly consider their potential owners in free agency” rather than “players should strongly consider their potential team’s owners in free agency.”
But there are power differences between players and owners/managing partners/governors/whatever you want to call them. Unless addressing the actual underlying issues, changing terms will accomplish nothing.
Those power dynamics are why the Warriors referred to Mark Stevens as “Mr. Stevens” and Kyle Lowry as Kyle Lowry after Stevens pushed Lowry during the NBA Finals. Those power dynamics are why Donald Sterling took guests into the Clippers’ locker room to ogle players. Those power dynamics are why LeBron James is remembered as the bad guy from The Decision despite Dan Gilbert’s wild letter.
There will always be differences between players and owners. Owners have more money and staying power. But the NBA can create a better, fairer environment for its players.
It’ll just require deeper consideration than a simple word change.