The NBA seems to be a place of billboards. Teams put it up for players they want to come to their town in free agency. They put them up for players they want to keep. They put them up for players who have been hurt. They put them up just as jokes.
Of course, billboards also get put up as advertisements. That’s their main function, naturally. Toronto Raptors star Kawhi Leonard is a New Balance athlete, and this week a new ad for the shoe company was spotted featuring Leonard in the Golden State Warriors’ hometown of Oakland.
Even further, it’s apparently very close to Oracle Arena.
This is the kind of thing that could look cool in retrospect or might immediately become an egg on Leonard and New Balance’s face.
Game 2 is tonight at 5:30 p.m. PST and Toronto has a chance to grab a commanding 2-0 lead over the defending champions. Let’s hope for Jurassic Park’s sake that this billboard isn’t all just bluster.