This year’s World Cup is going to be stacked with elite NBA players. It usually is a big draw, but this World Cup brings a couple additional things to the table. First, it’s part of the Olympic qualifying process for the 2020 games in Tokyo.
More importantly for players, the World Cup is in China. That is a fast-growing basketball shoe and apparel market and that will push Nike, Adidas, Reebok and any other shoe brand you can think of to “encourage” their stars to go. For example, the Sixers’ Ben Simmons will be playing for Australia.
“I am very pleased with everything I did in the NBA this season. I had a great year in which I performed at the All-Star Game and was selected [to the All-NBA first team]. For me, the cherry on top of this whole season would be a medal with the national team.”
Jokic and Serbia may be the USA’s biggest threat in that tournament, this is the team that picked up the silver medal in the last Olympics. Jokic is a better player than he was a few years ago and the team has a long list of quality players including Bogdan Bogdanovic, Milos Teodosic, and Boban Marjanovic.
The World Cup tips off Aug. 31 in China, right up against the start of NBA training camps.