Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier

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The NBA’s TV ratings are down this season.

Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers.

Silver on Today:

Face it, LeBron is one of the biggest stars in the world, and he also played in the East.

And so, the reason I look a little bit tired is a lot of our games are in the West, and it’s late at night. And I recognize most people choose to go to sleep at a reasonable time. And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings.

Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.

I mean, it is something we can address. We’re talking about it. I mean, it would obviously be less convenient to those fans on the West Coast if we played even earlier. I mean, just think about people getting to those arenas after work if you start a game at 6 p.m. local time in the West. It’s not the most convenient thing. It’s not as convenient for a television watcher on the West coast, either. But when you look at the league from a national standpoint, it may make sense to play a little bit earlier in the West. And that’s something we’re going to talk to our teams about this summer.

There is no single reason ratings are down. As Silver also said, people – especially young people – watch less television through conventional methods.

Of course, the league still wants to maximize viewers in this new media landscape.

Determining start times is a delicate balance between appeasing home fans, road fans and a national audience. There’s no easy answer.

But this is why I’m against seeding the playoffs 1-16. That’d create more inter-time-zone games, not just in the playoffs but also in the regular season. The whole point of 1-16 seeding is increasing fairness in competition, which would be achieved only through balancing the regular-season schedule. Right now, teams play 52 games against their own conference and 30 against the other conference. A balanced schedule would mean more East Coast teams with late-starting games out West and more West Coast teams with early-starting games out East. That doesn’t serve fans of those teams.

So, the league should avoid those cross-time-zone games as much as reasonably possible.

Yet, some must still occur. The NBA is also trying to appeal to a national audience. So, every game has a cross-time-zone element.

People are concentrated in the Eastern time zone. That’s also where 13 of 30 NBA teams are located. And the league office.

No wonder people out West are the ones who might have to adjust.

Shaq donates a year’s rent to a paralyzed Atlanta boy

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ATLANTA (AP) — Basketball Hall of Famer Shaquille O’Neal has donated a year’s rent in a new home to an Atlanta woman whose 12-year-old son was paralyzed in a shooting at a football game.

O’Neal tells WXIA-TV  that Isaiah Payton’s family had been living in a one-bedroom apartment that wasn’t accessible for people with disabilities.

“It’s just sad. It could have been any one of us,” Shaq told the Atlanta station. “It could have been my son. It could’ve been your cousin. She was living in a one-bedroom apartment with her two boys, so we found her a house in a nice area.”

Now they have a home in a good neighborhood. He says he’s helping furnish the home and will pay its rent for the next year.

Isaiah was shot through the spine in August after a football scrimmage between two high schools. Sixteen-year-old Damean Spear also was wounded and treated for minor injuries. Isaiah’s mother, Allison Woods, has said relearning how to care for Isaiah meant she had to leave her job, adding financial stress to her emotional turmoil.

Jazz reportedly extend contract of coach Quin Snyder, locking him down well into future

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Quin Snyder has evolved into one of the best coaches in the NBA (and my pick to win Coach of the Year this season). He’s built a development program and system in Utah that has turned Rudy Gobert into a two-time Defensive Player of the Year, Donovan Mitchell into the face of a franchise, and Joe Ingles into a guy other teams covet. His players like and respect Snyder, and he has worked well with the front office of Dennis Lindsey and Justin Zanik.

So the Jazz are locking him up with a contract extension beyond the two seasons remaining on his deal. Adrian Wojnarowski of ESPN broke the news.

Utah Jazz coach Quin Snyder has agreed to a long-term contract extension, league sources tell ESPN. Snyder had two years left on his deal, and a new contract extends multiple years beyond that term, sources said.

After upgrading the team’s talent base over the summer, locking Snyder into an extension had been a top organizational priority.

Jazz fans should be ecstatic about this.

Snyder has built a system team in Utah, one that moves the ball beautifully on offense, and that has been tough to defend in the regular season, with the Jazz winning 50 games last season. Utah has made it to the second round of the playoffs the past two seasons, but when the level of play made that leap a lot of the system gets taken away by good defenses, and the Utah offense became Donovan Mitchell against the world. It didn’t work, Mitchell (still just 22) wasn’t fully ready and there was not enough shooting around him.

This past summer, the Jazz added Mike Conley at point guard and Bojan Bogdanovic on the wing, two excellent shooters who also can create off the dribble. Expectations are high in Utah.

Whatever happens, Snyder is their coach now for a long time.

Giannis Antetokounmpo says he learned from Kawhi Leonard: “He was calm”

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Milwaukee was up 2-0 in last season’s Eastern Conference Finals on Toronto, having won those games by an average of 15 points. Giannis Antetokounmpo had scored 54 points, pulled down 31 rebounds, dished out 11 assists, and was looking every bit the MVP.

Then the games shifted to Toronto, Kawhi Leonard took over — including guarding Antetokounmpo more — and the Raptors rattled off four straight wins to take the series on their way to the NBA title. The Greek Freak still averaged 20.4 points a night in those final four games, but the buckets were much harder to come by.

Milwaukee returns this season as the Eastern Conference favorites and legit title contenders, in part because of what they learned from that loss. Antetokounmpo told Vincent Goodwill of Yahoo Sports he learned a lot directly from Leonard in that series.

“I learned a lot from him,” Antetokounmpo said. “He knocked down free throws. He was calm. When double-teams came, he was swinging the ball but getting it right back. He was aggressive. He was calm but he was on a mission.”

Leonard is the living embodiment of the old John Wooden axiom “be quick, don’t hurry.” He’s not rushed, he’s rarely forced into shots he doesn’t want to take or plays he doesn’t want to make.  That’s true of all champions on some level. LeBron James, Kobe Bryant, Tim Duncan all bring an inner calm.

If Antetokounmpo brings that to his game, the Bucks are one big step closer to a title.

Domantas Sabonis on trade rumors: ‘I know exactly how the Pacers feel about me now’

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The Indiana Pacers have started to explore the trade market for Domantas Sabonis. There are logical reasons for this: Sabonis is good (he was second in Sixth Man of the Year voting last season), yet he and the Pacers are nowhere near agreement on a contract extension, and the Pacers already paid big money for Myles Turner to be their center, how much do they want to pay Sabonis, too?

That’s sound logic if you’re in the Pacers’ front office.

If you’re Sabonis, it can feel like a slap in the face to a guy who put in a lot of sweat and passion for the franchise. That’s what Sabonis sounded like in this quote, via Scott Agnes of The Athletic.

The Pacers are not talking about the report, which started with the well connected and reliable Sam Amick at The Athletic.

Pacers’ brass needs to talk about this with Sabonis (and likely already have, behind closed doors). If the Pacers trade him, it’s likely not until after Dec. 15 at the earliest (when most players signed this summer can be included in a deal) and probably closer to the February trade deadline. That’s a lot of season to play out, and Sabonis remains a vital part of the Indiana rotation.

There is likely to be a lot of interest in Sabonis on the market. However, because he’s a center (a position teams are careful not to overspend on in today’s market) and in the last year of his rookie deal — meaning he becomes a restricted free agent next summer and gets more expensive — teams are not going to overpay for him. Right now the Pacers are asking for too much and interested teams are lowballing their offers. The sides will meet in the middle.

That middle could shift if Sabonis has a rough start to the season. Both sides need him to play well and feel comfortable, whatever is going on with the business side of his contract.