Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier

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The NBA’s TV ratings are down this season.

Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers.

Silver on Today:

Face it, LeBron is one of the biggest stars in the world, and he also played in the East.

And so, the reason I look a little bit tired is a lot of our games are in the West, and it’s late at night. And I recognize most people choose to go to sleep at a reasonable time. And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings.

Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.

I mean, it is something we can address. We’re talking about it. I mean, it would obviously be less convenient to those fans on the West Coast if we played even earlier. I mean, just think about people getting to those arenas after work if you start a game at 6 p.m. local time in the West. It’s not the most convenient thing. It’s not as convenient for a television watcher on the West coast, either. But when you look at the league from a national standpoint, it may make sense to play a little bit earlier in the West. And that’s something we’re going to talk to our teams about this summer.

There is no single reason ratings are down. As Silver also said, people – especially young people – watch less television through conventional methods.

Of course, the league still wants to maximize viewers in this new media landscape.

Determining start times is a delicate balance between appeasing home fans, road fans and a national audience. There’s no easy answer.

But this is why I’m against seeding the playoffs 1-16. That’d create more inter-time-zone games, not just in the playoffs but also in the regular season. The whole point of 1-16 seeding is increasing fairness in competition, which would be achieved only through balancing the regular-season schedule. Right now, teams play 52 games against their own conference and 30 against the other conference. A balanced schedule would mean more East Coast teams with late-starting games out West and more West Coast teams with early-starting games out East. That doesn’t serve fans of those teams.

So, the league should avoid those cross-time-zone games as much as reasonably possible.

Yet, some must still occur. The NBA is also trying to appeal to a national audience. So, every game has a cross-time-zone element.

People are concentrated in the Eastern time zone. That’s also where 13 of 30 NBA teams are located. And the league office.

No wonder people out West are the ones who might have to adjust.

Rumor: Patrick Beverley may meet with five teams before Clippers

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The Los Angeles Clippers want to bring Patrick Beverley back next season, his spark was at the heart of why this team made the playoffs and impressed with their potential.

First, however, the Clippers are going big game hunting for the likes of Kawhi Leonard and/or Kevin Durant (even with the Achilles injury). Beverley isn’t just going to sit around and wait for them, reports longtime NBA reporter Sean Deveney Tweeted.

The Bulls need a point guard and Beverley — a Chicago native — has said he is interested.

The Lakers also are reportedly big game hunting, but Beverley is the kind of guard they could use around LeBron James and Anthony Davis. Phoenix and other teams have been mentioned.

Beverley is going to have options, but he loved his time with the Clippers last season, and that means something.

Pelicans reportedly pick up option year on coach Alvin Gentry

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David Griffin, the guy with the hammer in New Orleans, likes Alvin Gentry. They have a relationship that goes back to Phoenix, where Gentry was the coach and Griffin was in the front office (and was eventually GM).

Gentry also has a style of play — he wants to run and be up-tempo. That should fit very well with soon-to-be No. 1 draft pick Zion Williamson.

So it shouldn’t be a surprise the Griffin and the Pelicans want to keep Gentry around, as reported by Malika Andrews of ESPN.

This is another smart, stabilizing move by Griffin. The Pelicans want to build an athletic, fast-paced team and Gentry is the right coach for that style.  Maybe it doesn’t pan out, maybe the Pelicans ultimately need to go another direction with their coach, but right now this seems a good fit.

Report: Utah “frontrunner” to land Mike Conley Jr. if Memphis trades him this week

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Utah feels like it is close — a 50-win team two seasons in a row, an elite defense, an All-NBA center in Rudy Gobert and an elite shot creator in Donovan Michell. They look at the West next season, with a depleted Warriors team, and see an opening.

Yet when Utah fell to Houston 4-1 in the first round of the playoffs this year, it was reminded of what is keeping the team from being truly elite, and another shot creator and shooter is at the top of that list.

Enter Mike Conley Jr. He averaged 21.1 points and 6.4 assists per game last season, shot 36.4 percent from three, and plays strong defense. Conley would be an upgrade over Ricky Rubio at the spot.

The almost All-Star point guard out of Memphis is available via trade. He’s the kind of veteran floor general, shooter, and shot creator Utah could use. The Jazz and Grizzlies talked but couldn’t come to an agreement at the trade deadline, but the sides are talking again and conversations are “intensifying” in the run-up to the NBA Draft Thursday, reports Shams Charania of The Athletic.

The Grizzlies are intensifying talks to potentially move franchise cornerstone Mike Conley Jr., league sources told The Athletic. Memphis has been in conversations with the Jazz and Utah is a frontrunner to acquire Conley should the Grizzlies trade the point guard during draft week, league sources said.

What would be in a trade package? Certainly the No. 23 pick in this draft, plus some young players the Grizzlies like (maybe Grayson Allen, Royce O’Neal, and even someone like Jae Crowder. Reports say Derick Favors is not part of the discussion.

While anything can happen the week of the draft — and things change quickly — don’t be surprised if some version of this trade gets done.

Kawhi Leonard wins day with last laugh — his viral laugh — at end of speech

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Kawhi Leonard just won again.

He won his second NBA title leading the Toronto Raptors to the franchise’s first crown. He earned his second Finals MVP in the process.

Then on Monday he had the last laugh and won the Raptors’ championship parade in Toronto by ending his speech with his laugh, the same one that went viral at the start of the season.

Of course, what Leonard will do on July 1 was a cloud hanging over the parade, Leonard is a free agent this summer. Kyle Lowry at one point started a “five more years” chant during the parade, which is the maximum number of years Toronto can re-sign Leonard for.

Leonard, exactly as we all should have expected, dodged the question, while praising his time in Toronto.

Unfortunately, this was a parade marred by more serious concerns.