Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier

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The NBA’s TV ratings are down this season.

Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers.

Silver on Today:

Face it, LeBron is one of the biggest stars in the world, and he also played in the East.

And so, the reason I look a little bit tired is a lot of our games are in the West, and it’s late at night. And I recognize most people choose to go to sleep at a reasonable time. And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings.

Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.

I mean, it is something we can address. We’re talking about it. I mean, it would obviously be less convenient to those fans on the West Coast if we played even earlier. I mean, just think about people getting to those arenas after work if you start a game at 6 p.m. local time in the West. It’s not the most convenient thing. It’s not as convenient for a television watcher on the West coast, either. But when you look at the league from a national standpoint, it may make sense to play a little bit earlier in the West. And that’s something we’re going to talk to our teams about this summer.

There is no single reason ratings are down. As Silver also said, people – especially young people – watch less television through conventional methods.

Of course, the league still wants to maximize viewers in this new media landscape.

Determining start times is a delicate balance between appeasing home fans, road fans and a national audience. There’s no easy answer.

But this is why I’m against seeding the playoffs 1-16. That’d create more inter-time-zone games, not just in the playoffs but also in the regular season. The whole point of 1-16 seeding is increasing fairness in competition, which would be achieved only through balancing the regular-season schedule. Right now, teams play 52 games against their own conference and 30 against the other conference. A balanced schedule would mean more East Coast teams with late-starting games out West and more West Coast teams with early-starting games out East. That doesn’t serve fans of those teams.

So, the league should avoid those cross-time-zone games as much as reasonably possible.

Yet, some must still occur. The NBA is also trying to appeal to a national audience. So, every game has a cross-time-zone element.

People are concentrated in the Eastern time zone. That’s also where 13 of 30 NBA teams are located. And the league office.

No wonder people out West are the ones who might have to adjust.

Ben Simmons makes his first-ever NBA three pointer. Finally.

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Three seasons, 193 games, and 18 missed shots (if you add in his playoff stats). Sixers nation was not sure they would ever witness this day, but it has happened:

Ben Simmons has made his first NBA three.

We’ve all seen the videos of him hitting threes in an empty gym, he’s been working on it, but that’s a lot different from taking and making in rhythm in a game.

This was Simmons’ first attempt at a three all season — he’s going to have to take a lot more before teams start to respect him out there. But it’s a start.

Potential No. 1 pick James Wiseman suspended by NCAA 11 more games

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Starting on Jan. 12, James Wiseman can return to playing for the University of Memphis.

The NCAA — the self-appointed arbiters protecting the myth of amateurism — have investigated the fact that then high school coach Penny Hardaway, paid $11,500 to help Wiseman’s family move to Memphis. Hardaway, a graduate of Memphis, has since become the coach of the Tigers, and before that was considered a booster. That made helping Wiseman move an illegal benefit, and the NCAA has made its ruling to punish Wiseman for this.

Memphis reportedly plans to appeal the ruling. Wiseman had this reaction to the decision:

Here’s why fans of certain teams near the bottom of the standings — and the front offices of those teams — care: Wiseman has the potential to be elite.

He could be the top pick in next June’s draft and is a lock top-three selection. He is by far the best big man in a guard-heavy draft class coming up.

Wiseman was ranked 37th by the basketball writers here at NBC in our “50 Best Players in Five Years” project this past summer. Here is what College Basketball Talk’s Rob Dauster wrote about Wiseman for that project:

Wiseman has a chance to be really good. He stands 7-foot. He has the kind of length, mobility and athleticism that should allow him to thrive at the five in the modern NBA. He is a capable defender with the potential to be very, very good with some added strength and a bit of motivation. And he is skilled enough where he has the potential of one day doing all four things modern fives are asked to do – protect the rim, switch ball-screens, space the floor to the three-point line, be a lob target as a roll-man in ball-screens…

If Wiseman embraces the fact that he can be a top five center in the NBA doing the four things I listed above at an elite level, then he’ll make himself a lot of money while making some NBA GM very, very happy.

Wiseman also has worked on a face-up game and wants to add some Greek Freak like skills to his game. We’ll see how that goes, but his floor seems to be a very good NBA big man. A lot of teams could use that.

Rob Gronkowski, Venus Williams dance with Laker Girls (video)

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Former New England Patriots tight end Rob Gronkowski said he doesn’t plan to play football this season.

How is he spending his time?

Dancing with the Laker Girls cheerleaders along with tennis legend Venus Williams. They put on quite a show. I’m sure comedians James Corden and Ian Karmel, mostly off camera, were also great.

But the most-impressive stoppage entertainment in Los Angeles last night? That might be Maxx.

Portland waives Pau Gasol as he tries to recover from foot surgery

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Portland signed Pau Gasol to a one-year contract this summer, hoping the aging Spaniard could help the team stay afloat while Jusuf Nurkic recovers from surgery on his leg.

It didn’t work out that way. Gasol suffered a foot injury that required surgery and he has yet to recover enough to get back on the court. Meanwhile, an injury to Zach Collins left Portland even more shorthanded up front. Wednesday, the Trail Blazers waived Gasol, something the player confirmed.

Adrian Wojnarowski of ESPN broke the news and had more details.

Is this the end of Gasol’s Hall of Fame career? He’s 39 years old, and last season with the Bucks he looked like a shell of the All-NBA big man who joined forces with Kobe Bryant to win the Lakers a couple of titles. Injuries limited him to 30 games last season, he doesn’t move like he once did, and he averaged a career-low 3.9 points per game.

If so, one of the good guys of the NBA will be missed.

If not, if he can get healthy, some teams certainly would be interested in having him for depth and his locker room presence during a playoff run.