Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier

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The NBA’s TV ratings are down this season.

Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers.

Silver on Today:

Face it, LeBron is one of the biggest stars in the world, and he also played in the East.

And so, the reason I look a little bit tired is a lot of our games are in the West, and it’s late at night. And I recognize most people choose to go to sleep at a reasonable time. And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings.

Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.

I mean, it is something we can address. We’re talking about it. I mean, it would obviously be less convenient to those fans on the West Coast if we played even earlier. I mean, just think about people getting to those arenas after work if you start a game at 6 p.m. local time in the West. It’s not the most convenient thing. It’s not as convenient for a television watcher on the West coast, either. But when you look at the league from a national standpoint, it may make sense to play a little bit earlier in the West. And that’s something we’re going to talk to our teams about this summer.

There is no single reason ratings are down. As Silver also said, people – especially young people – watch less television through conventional methods.

Of course, the league still wants to maximize viewers in this new media landscape.

Determining start times is a delicate balance between appeasing home fans, road fans and a national audience. There’s no easy answer.

But this is why I’m against seeding the playoffs 1-16. That’d create more inter-time-zone games, not just in the playoffs but also in the regular season. The whole point of 1-16 seeding is increasing fairness in competition, which would be achieved only through balancing the regular-season schedule. Right now, teams play 52 games against their own conference and 30 against the other conference. A balanced schedule would mean more East Coast teams with late-starting games out West and more West Coast teams with early-starting games out East. That doesn’t serve fans of those teams.

So, the league should avoid those cross-time-zone games as much as reasonably possible.

Yet, some must still occur. The NBA is also trying to appeal to a national audience. So, every game has a cross-time-zone element.

People are concentrated in the Eastern time zone. That’s also where 13 of 30 NBA teams are located. And the league office.

No wonder people out West are the ones who might have to adjust.

Bulls’ starting point guard Kris Dunn may be out for season with knee injury

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Bulls starting point guard Kris Dunn missed the last four games before the All-Star break with a sprained knee.

He could miss a lot more — like the rest of the season.

From K.C. Johnson of NBC Sports Chicago:

But sources said there’s a growing belief that Dunn will miss the remainder of the season with the injury, which occurred when Thaddeus Young took a charge and inadvertently crashed into Dunn’s knee on the first possession of a Jan. 31 road game against the Nets. When Dunn suffered a similar injury last season, he missed 23 games…

“Dunn still has some swelling in that knee,” coach Jim Boylen said before the Bulls lost to the Wizards on Feb. 11 in Washington, their final game before the break. “Once his swelling goes down, he will get re-scanned and re-evaluated.  But he had a lot of swelling.”

That’s less than ideal for Dunn as he heads into restricted free agency. He has averaged 7.3 points and  3.6 rebounds per game, however, his most significant contribution has been quality defense for Chicago this season.

This is the latest in a string of injuries for the Bulls. Otto Porter has only played nine games due to a broken foot. Big men Lauri Markkanen and Wendell Carter Jr. are currently sidelined due to injuries, although Carter could return after the All-Star break and Markkanen by early next month. Now Dunn.

Rui Hachimura gets destroyed by kid in Pop-A-Shot-like game (video)

Wizards rookie Rui Hachimura
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Rui Hachimura got kicked so hard in the groin by a teammate, the Wizards rookie needed surgery.

That’s pretty awful. Yet, there’s still a new contender for the worst moment of Hachimura’s season.

At All-Star Weekend in Chicago for Rising Stars, Hachimura faced a kid in a Pop-A-Shot-like game. It didn’t go well for Hachimura.

Kristian Winfield of the New York Daily News:

An NBA player losing to a kid is bad enough. Twice, we’re entering troubling territory.

But claiming the game is cheating, demanding to switch sides and still getting routed?

That’s a ROUGH look.

Orlando Magic to build new practice/health facility

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Last week, before the NBA world headed off to Chicago for the 2020 NBA All-Star Weekend, the Orlando City Council voted to approve the sale of a plot of land to the Orlando Magic.

That land, located between the Amway Center (home of the Magic) and Exploria Stadium (home of Major League Soccer’s Orlando City Soccer Club) will become the site of the Magic’s new practice facility. The building will also house a community health center an orthopedic center. The Magic hope to have the facility ready in time for the 2021-22 NBA season.

When the Magic moved into the Amway Center in 2010, it was a state-of-the-art building. Not only is the Amway Center the home of the Magic for games, it’s the center of their entire basketball operation. The backside of the building is entirely dedicated to the Magic practice facility, including weight room, therapy and training space, and offices for the basketball staff.

The challenge with this setup is that there is little to no room to expand. For example, there is just one full court, as was seen during the Orlando Summer League, which ran from the building’s opening through 2017. In addition, there are two shorter courts, which run horizontally across the main court.

Magic CEO Alex Martins said the Magic and AdventHealth (who will run the community health center and orthopedic center) “will build a world-class practice and health facility”. Martins and Magic President of Basketball Operations, Jeff Weltman, have toured other facilities around the NBA to gain insights and ideas in what Orlando should be looking for in a new facility.

The new building is expected to include at least two full courts, and likely additional baskets for drills and shooting work. In addition, as NBA teams invest more in health and physical science, the new facility will have space for equipment related to those advances as well. That type of addition to a facility allows a team to keep all of it basketball training and medical rehabilitation all under one roof.

When Kevin Durant signed with the Brooklyn Nets, he commented that one reason was the Nets practice and training facility. Multiple players have commented that Brooklyn went all out when building the facility and regularly uses it as a recruitment tool in free agency. While facing a lengthy rehab from a torn Achilles’, Durant is able to work out and get treatment in the same building as his active teammates. In recent years, the Philadelphia 76ers, Indiana Pacers, Milwaukee Bucks, and others have upgraded their facilities.

NBA players desire simplicity when off the court. By keeping medical and practice facilities in the same building, it allows for them to go to one location. Where the Magic will build their new facility is right around the corner from the Amway Center, which allows players to commute to the same general vicinity as they do today.

The Orlando Magic already have some built in advantages when it comes to recruiting players. Central Florida has beautiful weather year-round, there is no state income tax, plus there are major players in the entertainment business and a growing technology sector in the Orlando area.

The Magic have used those benefits in the past to lure free agents like Grant Hill and Tracy McGrady. Adding a shiny new practice facility to the list, just as a banner crop of free agents hits the market, is something Orlando hopes can get it back in the superstar mix once again.

Report: Villanova coach Jay Wright not reciprocating Knicks’ interest

Villanova coach Jay Wright, rumored Knicks target
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A report of the Knicks being interested in Jay Wright and Wright emphasizing his happiness at Villanova.

Let’s do it again.

Adam Zagoria of Forbes:

League sources say Villanova coach Jay Wright could become the next head coach of the Knicks.

“There is a strong possibility that Jay Wright in New York could happen,” one league source said.

Dana O’Neil of The Athletic:

The Knicks are reportedly hiring Leon Rose to run their front office. Presumably, he’ll choose New York’s next coach.

Despite the Knicks’ denial, Steve Stoute let the cat out off the bag: The Knicks aren’t keeping interim coach Mike Miller. Perhaps, Miller can rally late in the season and change their minds. But it seems unlikely.

So, we’re in a limbo period where many candidates will emerge. Getting reported as a possibility is a great way for a coach to get publicity and maybe even gain leverage in contract negotiations at a current job. It can be difficult to tell which rumors are real.

But when a credible reporter like O’Neil states something with such certainty and attributes it to only a single source, that carries major weight.