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NBA television ratings down first weekend of playoffs (following season trend)

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There was some serious competition for eyeballs last weekend when the NBA opened its playoffs with eight games over two days. Most importantly, Tiger Woods was on the leaderboard (and eventually won) The Masters, and that was the big draw for sports fans all weekend. Then by Sunday night, Game of Thrones was all anyone wanted to talk about.

Still, NBA television ratings were down for the first weekend of action, in some cases by more than 40 percent. Paulson at Sports Media Watch broke down the numbers.

Ratings and viewership declined double-digits for all-but-one NBA playoff window over the weekend. The exception was Saturday’s Clippers-Warriors Game 1, which had a 3.0 and 4.83 million on ABC in primetime — up 7% in ratings and 13% in viewership from ABC’s opener last postseason (Spurs-Warriors: 2.8, 4.28M) and up 20% in both measures from its 2017 opener (Pacers-Cavaliers: 2.5, 4.04M). Those games aired in the afternoon.

Versus the same window last year, Heat-Sixers on ESPN, ratings and viewership both increased 20% (from 2.5 and 4.02M)…

The rest of the weekend was a dud. On Sunday, ABC earned a 2.55 and 3.90 million for Thunder-Blazers Game 1 — down 32% in ratings and 34% in viewership from last year (Pacers-Cavaliers: 3.8, 5.94M) and down 31% and 40% respectively from 2017 (Blazers-Warriors: 3.7, 6.52M). It was ABC’s least-watched opening weekend playoff game in four years (2015 Pelicans-Warriors: 3.49M).

While there have been entertaining series in the first round — Brooklyn/Philadelphia and Portland/Oklahoma City in particular — only one series, Denver and San Antonio, will go at least six and maybe seven. That does not help. On the bright side for the NBA, the matchups get far more compelling in the second round, Houston and Golden State out West, and both series in the East (Philly vs. Toronto, Boston vs. Milwaukee).

Also, there is no LeBron James in the playoffs. Stars are draws.

While the numbers (both on traditional broadcast and cable) were down, and were this season for the league, this is more of a broad trend across sports. With the advent of streaming and changing view habits, live NBA games (and sports in general) can provide one of the few “must watch live” moments, which makes it valuable to advertisers and networks. However, capturing those viewers, particularly younger ones under the age of 35, is much more difficult. There’s a reason the NBA started offering streamed snippets of games on their streaming services (you could buy just 10 minutes of league pass, or tune in at the end of a close game just to watch that finale). Getting those viewers in front of a traditional television is not as easy as it once was.

It’s something the NBA thinks a lot about. It’s also something every professional sports league around the globe is struggling with.

Why does Kevin Durant respond on social media? “I’m qualified to talk about basketball”

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Every NBA player gets ripped on social media, even the guys who are not on social media. Most of the time players just ignore it, the way they ignore fans yelling stuff courtside or distant family asking them for money.

Kevin Durant, however, gets into it sometimes, even with national media members (and even had a burner account). Which always becomes a thing.

Why? Why not just ignore it? From Durant himself at practice Friday, via NBC Sports Bay Area.

“Because I have social media,” Durant said Friday… “I mean, I’m a human being with a social media account. I could see if I ventured off into like politics, culinary arts or music and gave my input, but I’m sticking to something that I know. You know what I’m saying? This is all I know. I’m actually talking about stuff that I know. I’m qualified to talk about basketball.

“So when I respond to something, especially if it’s about me personally, of course I’m going to tell you if you wrong about it. When I’m on the training table getting treatment on my calf and I see a tweet that come by and I disagree — I don’t talk to people because I’m worried about what they say, it’s just that I’m interested. So if you talking about in-game or the NBA Finals, they’re the same to me, you know what I’m saying?”

Durant seems to have more time on hands to get into these spats while he is out injured. Which likely will last into the start of the NBA Finals.

Does this mean the Drake/Durant beef is inevitable?

LeBron likes Instagram of Kyrie Irving in Lakers jersey, Internet goes berserk

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The Lakers landing Kyrie Irving in free agency this summer might be their best realistic option. It’s far, far from a lock — the Knicks, and yes Celtics, will make their pitch, too — but reuniting the pair that won a title in Cleveland is on the Lakers’ radar. (Insert your own, “you know who should coach this team” Tyronn Lue joke here.)

Fueling the speculation, LeBron James and Irving were seen hanging out together at a club in Los Angeles recently. Then Friday, this happened: Cuffthelegend posted this on Instagram and LeBron liked it.

View this post on Instagram

I like how this feels

A post shared by Savage Season 365 (@cuffsthelegend) on

(For the record, Cuffthelegend gets some stuff right, he’s not a guy who posts stuff out of nowhere.)

Of course, NBA Twitter and the web responded to this in its usual measured, thoughtful way. Some Lakers fans think the deal is done, others mock the idea altogether.

Two thoughts on Irving and the Lakers:

• Multiple reports say Irving is open to it. Irving also has a strong relationship with Kevin Durant, and Boston still plans to trade for Anthony Davis and then try to re-sign Irving (even if Boston fans are done with Kyrie). The only person who knows which way Irving is leaning right now is Irving, and there’s a good chance he changes his mind in the next five weeks anyway.

• If the Lakers are going to land a star free agent this summer, it will be because LeBron was an active recruiter. These elite players have options, and the Laker front office is not inspiring confidence of late, it will be on LeBron to win guys over.

 

Jeremy Lin: Milwaukee security guard asked for my pass to Raptors team bus

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Jeremy Lin has discussed people not believing he plays in the NBA.

It apparently still happens.

Lin, whose Raptors are playing the Bucks in the Eastern Conference finals, via Bill Michaels Sports Talk Network:

After Game 2 in Milwaukee, I was trying to get to the team bus and one of the dudes in the Milwaukee arena just screams at me. He’s like, “Where do you think you’re going?!” And I’m like, “Uh, I’m trying to get to the team bus.” He’s like, “What?! Where’s your pass?” I was like, “I don’t have a pass. I don’t know what you’re talking about. I don’t have a pass.”

This happens in a lot of arenas, so I just kind of go with the flow.

It’s a fine line. Lin shouldn’t be profiled as a non-athlete because he’s Asian-American. Arena staffers should keep everyone safe by stopping unauthorized people.

PBT Podcast: What’s next for Boston, Philadelphia, Denver? (And some playoff talk)

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Will Kyrie Irving stay in Boston? If not, what is Plan B?

Is Jimmy Butler back in Philadelphia next season? If he is will Tobias Harris be back?

What are the next steps to turn Denver into a contender?

I get into all of those things with the wise Keith Smith of Yahoo Sports (and Celtics Blog, and Real GM), we break down those three teams recently turned out of the playoffs. We also start off talking about teams actually in the playoffs, particularly Toronto’s comeback in the Eastern Conference Finals, and how those teams can take advantage against the Warriors with Kevin Durant out.

As always, you can check out the podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.

We want your questions for future podcasts, and your comments, so please email us at PBTpodcast@gmail.com.