As expected, Lonzo Ball chooses CAA as new agency

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Lonzo Ball has made his decision.

Now the real hard work starts — for Ball and CAA.

Ball recently had moved on from his former agent and from the start the reports were that CAA was the frontrunner. Ball confirmed to Ramona Shelburne of ESPN he is moving to CAA.

“After thinking about this decision over the last few weeks, I concluded that CAA made the most sense for my career both on and off the court,” Ball told ESPN in a statement Monday. “With CAA now in place to manage my basketball career, I can focus my attention and energy on training for the upcoming season.”

Ball missed the end of this season due to injury and has played just 99 games through his first two seasons. He has this summer to get healthy, get stronger, work on his game and show those injuries were more fluke than trend.

It matters because Ball is entering his third season, at the end of it the Lakers (or whatever team has his rights) can offer an extension of his rookie contract, something that usually comes with a healthy raise. If not, Ball would move into his fourth season in 2021-22 as a restricted free agent, and in the summer of 2022 the market will set his price. CAA will work to up that price, but nothing can impact it like Ball’s play.

In the short term, CAA needs to find Ball a new shoe deal. Ball has scaled back (and maybe dissolved) his relationship with Big Baller Brand — of which he owns 51 percent — and is no longer wearing those shoes. Ball turned down fairly large guaranteed contracts from Nike and Adidas to got with Big Baller Brand, now CAA has to work to recoup some of those funds.

At the same time, Ball has sued one of the co-founders of the Big Baller Brand.

What role Ball’s father LaVar Ball — who did speak to agencies about Ball — will play with CAA is not known. Lonzo seemed to be taking charge of his career, but with family dynamics in play, things are never simple.