I’m not a business and marketing expert (or even a consultant, a step or two down from expert), but it seems to me that if the biggest name professional athlete repping your brand — someone who is an investor and part owner of the company — drops your logo, it’s not a good sign.
That’s what Lonzo Ball has done with the Big Baller Brand.
Ball has severed ties with a co-founder and business manager of the company and there are rumors he will no longer wear the Big Baller Brand shoes (which would be just fine with the Lakers), now he has covered up is BBB tattoo.
Suffice to say, the Big Baller Brand is all but officially dead.
I fear, however, that does not mean LaVar Ball is going away.