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Three Things to Know: Jusuf Nurkic’s injury devastating, for him and Trail Blazers

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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA.

1) Jusuf Nurkic’s injury devastating, both for him and the Trail Blazers. This was just stomach turning.

With 2:22 in the second overtime between Portland and Brooklyn, Trail Blazers’ big man Jusuf Nurkic went up for an offensive rebound and when he came down he landed awkwardly, his left leg bending in ways legs simply should not ever bend. (We are not running the video in this story, if you want to see it check out our original post on the injury, but be warned this is one you may want to avoid.)

Nurkic has suffered compound fractures to his left tibia and fibula, which will require surgery and not only end this season but also the recovery will bleed into next season as well (there is no timeline for something like this, but as Jeff Stotts of the injury blog In Street Clothes noted, the only thing like this is Paul George‘s Team USA injury, and it took him eight months to get back on the court and much longer to regain his form).

This is devastating for Nurkic personally. The Bosnian big man signed a four-year, $48 million contract extension last summer, then came back better and more motivated. He has averaged a career-high 15.4 points per game this season on 50.7 percent shooting, his PER of 23.1, true shooting percentage of 57, value over replacement player of 3.5, and other advanced stats are all career bests. He was the anchor in the middle of the Portland defense, using his big body to cut off drives on pick-and-rolls. He was playing at an All-Star level (it’s just making that team in the West is like climbing the Matterhorn because of all the talent in the conference, including at center).

This is also devastating for the Trail Blazers — a year after getting swept out of the playoffs in the first round by New Orleans, there has been real optimism this year’s Blazers were better built to make a postseason run. Nurkic’s improved play was at the heart of that optimism.

On offense, he is the primary screen setter for Damian Lillard — the Lillard/Nurkic pairing is the second most used pick-and-roll combination in the league via NBA tracking data (D’Angelo Russell/Jarrett Allen of Brooklyn is first). Nurkic not only sets a big, solid screen, but he’s also become much better as a playmaker, meaning when teams inevitably trap Lillard to get the ball out of his hands he can dump it off to the rolling Nurkic and the big man can find the open shooter or score himself. Portland’s offense is 5.5 points per 100 possessions better this season than a season ago and Nurkic is at the heart of that improvement.

Defensively, Nurkic drops back off picks and does a good job using his size to clog the lane. When opponents try to drive on him, he’s adept at blocking and altering shots.

The problem is the drop off in talent after Nurkic at the center spot for Portland. Enes Kanter was brought in and has played the most backup minutes recently, and he is a good scorer on offense but not the playmaker that Nurkic is. However, the bigger issue with Kanter (and Meyers Leonard) is he struggles mightily to defend the pick-and-roll, something any opponent will attack in the playoffs. We may see more Zach Collins thrust into the backup five spot (he has played more four lately), he’s more mobile as a defender and can both roll or pick-and-pop on offense, but there’s a reason he’s fallen back in the Portland rotation, he is young and inconsistent.

Portland clinched a playoff spot by still getting the win over Brooklyn on Monday night, however, what seed they can hold on to is up in the air. Portland is currently the four seed in the West, 2.5 games up on the Jazz and Clippers (the Blazers are three games up in the loss column on both). Without Nurkic and C.J. McCollum as they head out on a four-game road trip (McCollum could be out much if not all of the rest of the regular season with a knee injury), the Blazers could stumble and lose out on home court in the first round.

Wherever they start the playoffs, advancing past that just got a whole lot tougher on Monday night.

2) Devin Booker puts on a show scoring 59, but Jazz dunk their way to win anyway. There were two very different offensive shows going on in Salt Lake City on Monday night. On one end, Devin Booker was just hitting everything on his way to 59 points.

On the other end of the court, the Jazz exploited the Suns’ nonexistent rim protection to put on their own dunk contest — and in the process Rudy Gobert set the NBA’s single-season record for dunks at 270 (he’s now at 275 after this game).

Utah got the win handily, 125-92. They even fouled Booker at the end of the game so he couldn’t get to 60 points (Jimmer Fredette helped with that, the new Suns’ guard jacked up some shots even when Booker was put back in the game late just to get to 60).

3) Oklahoma City’s struggles continue, this time in a loss to Memphis. A couple of months ago, Oklahoma City looked like the second-best team in the Western Conference, a team poised to make a deep playoff run — they have two elite players in Paul George (an MVP candidate) and Russell Westbrook, a stout defense led by Steven Adams, and they create matchup problems.

Or they used to. OKC has lost 5-of-6, the latest to Memphis — without Mike Conley — on Monday night. The Thunder have fallen all the way back to the eight seed (tied with San Antonio for 7/8) and could well get their nightmare scenario of facing Golden State in the first round.

The problem has been on the offensive end, where Paul George has gone into a slump, Westbrook is still putting up numbers but is not efficient, and at least Dennis Schroder seems to have gotten out of his funk. That was the case in Memphis: George had 30 points but needed 29 shots, Westbrook had 16 points on 20 shots, and Schroder was the man with 25 points on 14 shots.

Meanwhile, the star of the game was Bruno Caboclo with a career-high 24-points.

This is the second season is a row George has struggled after the All-Star break. Last season he shot 38.5 percent overall (32.4 percent from three) after the break. This season it’s 38.6 percent shooting overall and 32.9 percent from three.

George and the Thunder have eight games to get this figured out or it may not matter who OKC faces in the first round of the playoffs.

Kyrie Irving reportedly re-aggravates right shoulder, to see specialist

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Kyrie Irving missed 26 games this season with shoulder bursitis, but rather than have surgery he got a cortisone shot eight weeks ago and was able to return to the court for nine games. Eventually, a knee issue sidelined him.

Now he has re-aggravated that shoulder and, once again, will see a specialist, Nets coach Kenny Atkinson told the media on Tuesday.

There are no details on how the re-aggravation happened. Irving had been trying to avoid surgery, but that could be back on the table. The Nets may take a few weeks to make their decision on a next step.

Atkinson may not go there but the rest of us can — it would be a surprise to see Irving back this season. At this point, the smart play is to let Spencer Dinwiddie run the offense the rest of the way, play hard and see what happens in the playoffs, then return next season with a healthy Irving and Kevin Durant.

Irving has played in just 20 games this season, but without him the Nets are still the seven seed in the East at 25-28.

 

Coach John Beilein reportedly to leave Cavaliers, walk away from remaining contract

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The Cavaliers brought in Michigan coach John Beilein to install his motion offense, to develop young players, and to build a culture that could win big in Cleveland.

None of that happened. The Cavaliers are 14-40, they have the worst net rating in the league and are bottom seven in both offense and defense, their young talent — players such as Collin Sexton and Darius Garland — are not developing, and the Cavs’ players have clashed with Beilein and each other, and the team abandoned Beilein’s motion offense less than a month into the season. It’s been rough.

Now he’s going to walk away, reports Shams Charania of The Athletic.

The Cavaliers return to practice Wednesday and it is likely J.B. Bickerstaff — a former NBA head coach in Houston and Memphis, and the lead assistant on Beilein’s staff — will take over as head coach. Whether that is for just the remainder of this season, or beyond, remains to be seen.

Bickerstaff would be the fourth Cavaliers coach in less than two seasons since LeBron James left the organization.

Beilein struggled to adapt to the NBA coaching style — the lack of practices, the losing, the fact that good NBA players have more organizational power than the coach, and that he couldn’t treat those players the way he did his college players. He was unable to relate to players, and his relationship with them became an issue when he reportedly said they were “no longer playing like thugs” during a film session. Those NBA players were not giving a college coach the benefit of the doubt, he had to prove himself to them. He didn’t. At age 67, Beilein wasn’t able to adapt to the NBA game.

He was in the first year of a five-year contract worth more than $4 million a season (the last year of that was a team option). Beilein is unhappy enough to leave that money on the table to walk away. He could return to college coaching as soon as next season if he wanted, there would be a long line of universities interested.

Hiring Beilein is a big miss for GM Koby Altman (the first GM owner Dan Gilbert gave a second contract to; Gilbert pushed good GMs like David Griffen out the door). The revolving door of coaches is not the sign of a strong and stable organization. The Cavaliers need to develop a culture and they need a new coach who can deliver that.

 

Pistons reach buyout with Reggie Jackson, he’s headed to Clippers

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Reggie Jackson came to Detroit to be the outside to Andre Drummond‘s inside. That never panned out, in part due to a rash of injuries to Jackson that kept a lot over a couple of those seasons.

Drummond has been traded to Cleveland, and with that it was time for the Pistons to move on from Jackson as well. That has happened, the Pistons and Jackson have agreed to a buyout.

Once Jackson clears waivers, he is headed to the Clippers reports Adrian Wojnarowski of ESPN.

Jackson has only played in 14 games this season due to injury but has averaged 14.9 points and 5.1 assists a game when he has played, plus is shooting 37.8 percent from three. Jackson is making $18 million this season, the final year of a five-year, $80 million contract he inked back in 2015. He is a free agent this summer.

Why the Clippers? They are contenders, and Jackson is friends with Paul George.

The Clippers get two things out of this. First, they get a third point guard who can spell Patrick Beverley 10-12 minutes a night down the stretch (and fill in if Beverley suffers an injury). Second, the Clippers keep a playmaking guard away from the Lakers.

Detroit saves a little money and takes another step to clear the roster for a rebuild. They have Derrick Rose and Brandon Knight at the point guard spot, don’t be surprised if they call up a few guys from the G-League to see if they can find a longer-term option.

Adam Silver acknowledges ratings drop as NBA tries to connect young viewers to broadcasts

NBA commissioner Adam Silver
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One of the NBA’s great strengths is its core audience is younger than the other major American sports.

One of the NBA’s great challenges is its core audience is younger than the other major American sports.

That means a lot of NBA fans are cord cutters — or, never had a cord to begin with — and don’t consume their entertainment the way their parents and grandparents did. Much the way we do a poor job measuring the economy by doing it the same way we did a century ago, using traditional Neilson rating measures is a poor way to judge the number of eyeballs on a game. Viewership is evolving.

But make no mistake, traditional ratings are down for the NBA, both nationally and at the regional level. Nationwide ratings are down by 12 percent, including 13 percent on TNT and 16 percent on ABC. On the regional level, the Sports Business Journal reports ratings are down by 13 percent. That is due to some big drops in certain markets (the Bay Area, for example), while the NBA says that ratings are up in 13 of the 28 markets that have reliable Neilson numbers (28 cities because Toronto and Denver are not included, the latter of which has a coverage/cable dispute that has much of the greater Denver region unable to view games at home).

NBA Commissioner Adam Silver owned the drop during All-Star weekend. He added that while the league could blame injuries to players that would be draws  — Stephen Curry and Klay Thompson with the Warriors, Zion Williamson with the Pelicans, Kevin Durant in Brooklyn, etc. — the bigger issue is connecting those younger viewers to NBA broadcasts.

“It’s well-known that on one hand we’re celebrated by some because we have such a young fan base, but that young fan base is disconnecting from pay television in record numbers, and by disconnecting, not just simply not subscribing to cable or so-called cutting the cord, they’re not watching traditional paid television the way they used to,” Silver said during his All-Star weekend press conference. “They’re watching over-the-top streaming services. They’re watching screens, but it’s not essentially pay TV.

“So the good news for the league is that, when we look at all other data points, particularly what we see in social media, what we see in terms of distribution of highlights and general chatter around our games, we’ve never been more popular. But we haven’t found a way to connect those young fans to our broadcast through whatever platform they’re going to be delivered.

“Again, I think it’s a very solvable problem. Our two primary media partners, Disney and AT&T, are both very engaged in these issues…

“So it’s not an issue unique to the NBA. We may be affected by it a little bit more compared to some properties because we have such a young fan base, but I’m super confident over time we’ll work through it because there remains enormous interest in our players and our game.”

Silver also showed at the NBA’s tech summit where he thinks the broadcast of NBA games is headed, trying to bring the courtside experience into the home (with an assist from Bill Murray).

Silver isn’t alone in thinking this way. Dallas Mavericks owner Mark Cuban, for one, said basically the same thing recently.

A well-respected media consultant recently told Forbes magazine he doesn’t think this ratings downturn is going to hurt the league in 2025 when it’s time to negotiate a new broadcast deal.

“This season’s NBA ratings story is silly. It is a small sample size. This is a year-round league with year-round stories,” says sports media consultant Lee Berke of LHB Sports. “The next NBA media agreements will be a substantially evolved set of deals because of streaming. There will be an increasing range of media companies that want the NBA for the U.S. and worldwide.”

The current $2.7 billion per year NBA deal with ESPN and TNT runs through the 2024-25 season, and Berke expects the next deal to roughly double in value.

That’s the vision Adam Silver sees. It’s just a matter of figuring out how to connect those young viewers to the content. Then to stop measuring viewership the way our grandparents did.