I could write a thousand words about what seems to be happening with the Big Baller Brand — the shoe/apparel company that’s the brainchild of LaVar Ball and provides the shoes for the Lakers’ Lonzo Ball — but sometimes a picture is worth a thousand words.
Or, in this case, a social media message.
If you haven’t been following the saga — something maybe actually worthy of watching on Facebook Live from the Ball family — over the weekend it was reported Lonzo Ball cut ties with Alan Foster, a co-founder of the Big Baller Brand (BBB) who served as the business manager, over inappropriate use of funds. That was in addition to news the Lakers reached out to Lonzo to ask if his shoes were part of the reason for his ankle injury and slow recovery. This was followed by social media buzz (and some hints) Ball was going to switch over to Nike as a sponsor (since he is shut down for the season because of the ankle, we won’t see what shoes he wears on the court until summer at the earliest, when the inevitable “look how hard I’m working out” Instagram posts come out).
Now the entire thing is so tainted the Ball family may just shot Big Baller Brand down, reports Ramona Shelburne of ESPN.
If they did (no sure thing), the company could be re-formed under a new name. This is as much about cutting out Foster as anything.
What role Lonzo would play in any new Ball family business is up for discussion. Lonzo’s next season will be his third, after which the Lakers (or whatever team has his rights) can offer him an extension on his rookie contract, or choose instead to let him go into a fourth season followed by restricted free agency. This coming season is a huge one for Ball: Can he stay healthy (he has missed 65 games over two seasons) and can he prove he’s a key guy that a franchise would want to lock up and pay?
Ball has talked about finally being healthy during the summer and getting to work on his body and game. That would be good, but we’ll if he remains focused.