Drake has been the celebrity face of the Toronto Raptors for the past several years. He has been the global ambassador for the team since 2013, whatever that means.
So a branding move like this made a lot of sense.
On Thursday, the Raptors revealed that its training facility would be named in honor of the rapper from Ontario. As part of their continued branding relationship between Drake and Toronto, the training facility was renamed the OVO Athletic Centre.
OVO is the name of Drake’s label.
This obviously doesn’t change much outside of the fact that it’s cool to see the Raptors continue to get international play through Drake and that the organization has strengthened its local ties by having the rapper involved in its business dealings.