While there was much wailing and gnashing of teeth when it began, the reaction of NBA fans to the small ad patch on the shoulder of uniforms has been mostly a shrug. It didn’t change anything.
Teams and advertisers have loved it, however. Which means it’s here to stay. Not yet officially, but just wait.
Terry Lefton and John Lombardo at the Sports Business Journal have the details.
As the league continues to search for new revenue, the patch program has delivered, generating more than $150 million. And 20 of the 29 team patch sponsors, including Harley-Davidson and Rakuten, are doing business with NBA teams for the first time…
Team, league and brand executives all feel the program has been an overwhelming success, with exposure numbers easily exceeding projections. Clubs expect new deals and renewals will be for more money and longer terms. One top team executive predicts a 20 percent to 30 percent price increase for Patch 2.0.
The NBA has not made public how much companies are paying per year for the jersey patches, but the rumored low end is north of $3 million annually and SBJ says the high end could be up around $20 million. The patches have value to advertisers because it’s estimated they get their logo exposed on broadcasts for 10-15 minutes every game. Picture LeBron James or James Harden stepping up to the line to take a free throw, the close up on them shows the WISH logo on the Laker jersey or the ROCKiT logo on the Rockets’ jersey. That is advertising gold.
What the league is not going to do is expand the size of the ad patch, the NBA isn’t interested in a NASCAR or Premiere League look. What they do want is to maximize the money they can get from the existing system. That means getting the logos on replica jersey sales (Nike, less thrilled about that, although their swoosh is on every jersey on the opposite corner).
All but one NBA team (Oklahoma City) has an ad patch on their jersey now.
The Los Angeles Clippers want to bring Patrick Beverley back next season, his spark was at the heart of why this team made the playoffs and impressed with their potential.
First, however, the Clippers are going big game hunting for the likes of Kawhi Leonard and/or Kevin Durant (even with the Achilles injury). Beverley isn’t just going to sit around and wait for them, reports longtime NBA reporter Sean Deveney Tweeted.
The Bulls need a point guard and Beverley — a Chicago native — has said he is interested.
The Lakers also are reportedly big game hunting, but Beverley is the kind of guard they could use around LeBron James and Anthony Davis. Phoenix and other teams have been mentioned.
Beverley is going to have options, but he loved his time with the Clippers last season, and that means something.
David Griffin, the guy with the hammer in New Orleans, likes Alvin Gentry. They have a relationship that goes back to Phoenix, where Gentry was the coach and Griffin was in the front office (and was eventually GM).
Gentry also has a style of play — he wants to run and be up-tempo. That should fit very well with soon-to-be No. 1 draft pick Zion Williamson.
So it shouldn’t be a surprise the Griffin and the Pelicans want to keep Gentry around, as reported by Malika Andrews of ESPN.
This is another smart, stabilizing move by Griffin. The Pelicans want to build an athletic, fast-paced team and Gentry is the right coach for that style. Maybe it doesn’t pan out, maybe the Pelicans ultimately need to go another direction with their coach, but right now this seems a good fit.
Utah feels like it is close — a 50-win team two seasons in a row, an elite defense, an All-NBA center in Rudy Gobert and an elite shot creator in Donovan Michell. They look at the West next season, with a depleted Warriors team, and see an opening.
Yet when Utah fell to Houston 4-1 in the first round of the playoffs this year, it was reminded of what is keeping the team from being truly elite, and another shot creator and shooter is at the top of that list.
Enter Mike Conley Jr. He averaged 21.1 points and 6.4 assists per game last season, shot 36.4 percent from three, and plays strong defense. Conley would be an upgrade over Ricky Rubio at the spot.
The almost All-Star point guard out of Memphis is available via trade. He’s the kind of veteran floor general, shooter, and shot creator Utah could use. The Jazz and Grizzlies talked but couldn’t come to an agreement at the trade deadline, but the sides are talking again and conversations are “intensifying” in the run-up to the NBA Draft Thursday, reports Shams Charania of The Athletic.
The Grizzlies are intensifying talks to potentially move franchise cornerstone Mike Conley Jr., league sources told The Athletic. Memphis has been in conversations with the Jazz and Utah is a frontrunner to acquire Conley should the Grizzlies trade the point guard during draft week, league sources said.
What would be in a trade package? Certainly the No. 23 pick in this draft, plus some young players the Grizzlies like (maybe Grayson Allen, Royce O’Neal, and even someone like Jae Crowder. Reports say Derick Favors is not part of the discussion.
While anything can happen the week of the draft — and things change quickly — don’t be surprised if some version of this trade gets done.
Kawhi Leonard just won again.
He won his second NBA title leading the Toronto Raptors to the franchise’s first crown. He earned his second Finals MVP in the process.
Then on Monday he had the last laugh and won the Raptors’ championship parade in Toronto by ending his speech with his laugh, the same one that went viral at the start of the season.
Of course, what Leonard will do on July 1 was a cloud hanging over the parade, Leonard is a free agent this summer. Kyle Lowry at one point started a “five more years” chant during the parade, which is the maximum number of years Toronto can re-sign Leonard for.
Leonard, exactly as we all should have expected, dodged the question, while praising his time in Toronto.
Unfortunately, this was a parade marred by more serious concerns.