Hype for rival North Carolina visiting Duke on Wednesday night was near an all-time high — secondary ticket prices were pushing Super Bowl prices. It was on national television. A lot of people were making money off of this, starting with the two universities.
Then Duke star and lock No. 1 pick Zion Williamson had to leave the game with a knee injury (later described as a knee sprain).
Utah Jazz wing Donovan Mitchell wanted to remind everyone Williamson was not among the people making money.
Luka Doncic then reminded everyone there is another path.
The NCAA makes its money off the archaic notion of amateurism, that myth fuels the profits major universities rake in off their revenue sports. Keeping that myth alive creates the underground market where players are bribed with shoe money or by boosters (or coaches) to come play at specific universities. It’s that myth that needs to die for the system to change. The issue of paying players is not a simple one — college softball players spend just as much time perfecting their sport and face the same restrictions, shouldn’t they be compensated as well? That said, there’s enough money for everyone if done right. A first step might be to allow Williamson and other stars to be able to profit from their name and likeness while in college without losing their eligibility.
Or, more basketball players may just start choosing Europe or other paths.