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Not just numbers, David Griffin says being GM means handling ‘noise’ around team

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Analytics are a part of the job.

Just often not the most important part.

Part of what has fueled the rise in popularity of the NBA in recent years has been player movement around the league — and how much fans love to talk about the possibilities. Fans love to play GM. Those fans are increasingly savvy and understand analytics better, they know how to go to the NBA stat page and look up detailed data, and they know how to work ESPN’s trade machine. It leads to more “who says no?” trade Tweets than overpriced coffee shops in Seattle.

Ask any current or former general manager/team president — for example, former Suns and Cavaliers GM David Griffin — about the job and they almost cut off the question to say there is so much more to it than a spreadsheet. For example, keeping players happy and helping them understand/deal with social media is now part of the gig. Even in the evaluation of players, there is the eye test and other intel gathered about them, all of which matters as much or more than just the data.

“It’s got to be a marriage of all of them, you know analytics are never the answer in and of themselves,” Griffin told NBC Sports. “But there is infinitely more data available to us thanks not only to SAP but Second Spectrum… they have given us far more robust data sets to make decisions from. I think because of that people think the answers are in the numbers, but the reality is the numbers only answer the better questions you ask it to solve. I think people lose sight of that. The numbers are a part of the process, they are not the answers in and of themselves.”

That’s the idea behind “GM School,” a new competition show coming to NBA TV (it premieres Wednesday night at 8 ET, with repeat broadcasts throughout the week). The show takes four contestants who are data-driven, die-hard basketball fans and pits them against each other in a series of challenges to show they have what it takes to be in a front office. The contestants don’t just have to pick players to draft (out of an anonymous pool), they need to articulate why they fit with the team philosophy. They have to do a press conference.

“I thought they did an excellent job,” Griffin said of the contestants. “Being at NBA TV before this and getting to see things in a totally different light, I had a different appreciation for this process than I would have otherwise. I thought they did a fantastic job — SAP and the partners affiliated with this — of putting together four really diverse contestants who all had strengths of their own, each was unique from the other, so it was a cool process.”

Like the real GM job, this is about more than the numbers.

“It’s not just taking into account everyone thinks they understand analytics — I hope we speak to the analytics crowd — but it’s about the totality, we hope, of what the job requires,” Griffin said.

There are things that a show like this could just not do justice to with a test.

For example, how to set up an organization that can handle the volume of noise that swirls around a good team. Griffin had to deal with that first hand as the GM of the Cavaliers during LeBron James’ second tour of duty with the franchise.

“One of the things that’s critical to running an organization that’s going to be all about winning — and the only thing that will mark success is winning a championship — is that you’re naturally going to be subjected to more noise around the process,” Griffin said. There’s going to be more tension in the system — and that can be a positive thing if you make it out. You have to become really adept at dealing with adversity and turning adversity into a positive, galvanizing force.

“I think you’ve seen Golden State do that this year with the blowup between Draymond [Green] and KD [Kevin Durant]. They’ve come out of that a stronger, better version of themselves, and that’s what you have to do as an elite franchise. All adversity becomes opportunity for you.”

It’s one thing for a Warriors’ team that is now veteran and savvy to embrace adversity — and tune out the social media noise it creates around the team — and it’s something else entirely for an up-and-coming team with players who have not been there before.

“I think that for teams that are going from being lottery bound year after year to being truly elite there are several steps in that process that are very difficult and painful. And people don’t always welcome adversity…” Griffin said. “You’re not going to get to a championship caliber team from a team of young kids who were in the lottery overnight.”

Some players get thrown off seeing the media used to deliver messages about them and their trade availability — as happened a lot with the Lakers/Anthony Davis saga around the trade deadline, for example. The Lakers, as an organization, has seen more than its fair share of drama over the years and understands how to handle it, but the young core players on the team were going through this part of the business for the first time.

Griffin said the key is being proactive — talking to players to help them understand it before everything overwhelms them.

“[The Lakers] were dealing with more media and more scrutiny than most teams ever do because they are one of the flagship franchises in our league,” Griffin said. “Magic Johnson grew up in that spotlight. I doubt anything happened that they weren’t prepared for. But what happens is LeBron’s presence by itself brings that kind of spotlight. It takes some time to learn how to deal with it.

“Again, if you don’t get in front of it from a leadership standpoint, if you let it just happen, the proliferation of sports media and social media, it just creates so much around your players that, to some degree, if you’re not telling them how to decipher it, they can’t help but to take it poorly. You need to do a really deft job as a leader of getting people to ignore those things. I think Kevin Durant called it a ‘toxic’ environment around a LeBron James team. I don’t think he meant that relative to LeBron and his actions. I think he meant it just relative to the sheer volume of noise around a team. That takes getting used to.”

Handling social media and its fallout is now part of a GM’s job. Like it or not.

“All of these players are on social media, they are subject to noise from more angles and at a greater volume than any players ever have been,” Griffin said. “And because of that, I think it makes it really important that you run the kind of organization that you love each other enough that you tell each other what you need to hear. You have to have conversations. You have to be in front of those messages with Lonzo Ball ahead of time. You have to talk to Brandon Ingram and Kyle Kuzma ahead of time. So that when those things happen, they understand it’s just a natural outcropping of being on a team of that magnitude. That it happens because you matter as a franchise.”

Whenever a GM job comes open in the NBA now, Griffin’s name is one of the first to come up. Most recently that was with the Pelicans (although the buzz All-Star Weekend is that things never really got too serious between the sides). Griffin is open to returning to the NBA, but he’s in a position to be picky about the gig he takes now.

“I think the blessing of doing what I’m doing relative to NBA TV is selectivity,” Griffin said. “It’s helped me be radically better at analyzing things than maybe I wouldn’t have been as good at. As I look at it now, the thing that would attract me to an opportunity is just the opportunity to be in lockstep with ownership. To have ownership, the coach, and the front office all on the same page moving forward and sharing a vision…

“You have to raise a family, and if you’re not going to come at it with that approach it’s probably not a situation that would speak to me.”

New California law prompted by crash that killed Kobe Bryant

Kobe Bryant crash site
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SACRAMENTO, Calif. (AP) — Gov. Gavin Newsom on Monday approved legislation prompted by the helicopter crash that killed Kobe Bryant and eight other peopls that makes it a crime for first responders to take unauthorized photos of deceased people at the scene of an accident or crime.

Reports surfaced after the Jan. 26 crash that killed Bryant, his daughter Gianna and the others that graphic photos of the victims were being shared.

Eight deputies were accused of taking or sharing graphic photos of the scene, Los Angeles County Sheriff Alex Villanueva said then, adding that he had ordered the images deleted. He said the department has a policy against taking and sharing crime scene photos, but it did not apply to accident scenes.

The measure that will take effect Jan. 1 makes it a misdemeanor with fines up to $1,000 per offense to take such photos for anything other than an official law enforcement purpose.

Bryant’s widow, Vanessa Bryant, has sued the department over the photos.

LeBron James calls bubble “the most challenging thing I’ve ever done” in NBA

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The NBA bubble has worn on players.

Paul George talked about the depression it brought on, saying he went to a “dark place.” Other teams just seemed to crumble under the weight of it when things got tight.

The strong-willed survival of all things bubble is why the Los Angeles Lakers and Miami Heat start play in the NBA Finals on Wednesday. Just don’t think it’s been easy.

“It’s probably been the most challenging thing I’ve ever done as far as a professional, as far as committing to something and actually making it through,” LeBron said on Media Day Tuesday. “But I knew when I was coming what we were coming here for. I would be lying if I sat up here and knew that everything inside the bubble, the toll that it would take on your mind and your body and everything else, because it’s been extremely tough.

“But I’m here for one reason and one reason only, and that’s to compete for a championship. That was my mindset once I entered the bubble, once I entered the quarantine process the first two days. Then right from my first practice, my mindset was to — if I’m going to be here, make the most of it and see what you can do and lock in on what the main thing is. The main thing was for us to finish the season and compete for a championship.

“So that’s just been my mindset throughout these — I don’t even know how many days it is. However many days it is, it feels like five years. So it really doesn’t matter. I’ve been as locked in as I’ve ever been in my career.”

LeBron James has been a leader in every sense throughout the bubble. On the court, he took charge when it was needed to lift the Lakers organization back to the NBA Finals for the first time in a decade.

Off the court, he has been a consistent and loud voice for social justice — and he has put his money where his mouth is. That has made him a target of conservative talking heads, to which LeBron has largely shrugged. He’s thinking bigger picture, not their short-term distractions.

Right now, however, he’s thinking about winning NBA Finals.

 

NBA Finals Preview: Five key things to watch when Lakers face Heat

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—This is not the NBA Finals preview we expected to write heading into the season because this had never happened in NBA history: Two teams that were 10 seeds a season ago, two teams completely out of the playoffs, are competing in the NBA Finals one year later.

The Los Angeles Lakers and Miami Heat both have the advantages of market and management, and both used that leverage last offseason to land big stars — Anthony Davis and Jimmy Butler — who could lead them back to this point.

The Lakers and Heat meet in an interesting chess match of a Finals — the Lakers have the two best players in the series, but the Heat have the better ensemble and have thrived in the bubble. Miami also creates some matchup challenges the Lakers have yet to see this postseason.

Here are the five things to watch, five things that will help decide the 2020 NBA Finals (with my prediction at the end).

1) Bam Adebayo vs. Anthony Davis

Anthony Davis has been the best offensive player so far in the playoffs — he is averaging 28.8 points per game and is scoring with ease from all three levels. He’s a devastating finisher at the rim, he is hitting 36.6% from three (on 2.7 attempts a game), and when he gets the ball and faces up he’s been unstoppable, including from the midrange. Portland and Denver went big but slower against him, Houston has no center, and none of those teams had an answer for Davis.

Miami has Bam Adebayo.

No one player will stop Davis, but Adebayo is an All-Defensive Team player with the length, instincts, and athleticism to make Davis work. Adebayo is a fantastic isolation defender, by far the best Davis has faced this postseason. Davis will get the ball and drive, but the buckets will not come as easily — ask Giannis Antetokounmpo.

“Bam is a great player, Davis said of Adebayo. “Bam is a lot like [Nikola] Jokic. He handles the ball a lot, pushes them on the breaks for them, he makes great passes, scores. He’s like their energy guy as well. So, it’ll be fun. Two Kentucky guys. Coach Cal [John Calipari] probably texted and called me enough about that.

But it’s going to be a fun matchup… That team leans on him a lot. I think it was Game 4 where he took that pressure, and took the blame for not playing well, and ended up losing. And he comes out in Game 5 and almost had a triple-double.”

When the Heat have the ball, Adebayo is at the heart of Miami’s attack — he was the difference in the fourth quarter of Game 6 against Boston — and like Davis, he attacks the rim. Davis can defend him but it’s going to require a lot of energy on the defensive end.

Miami likely will use Jae Crowder to guard Davis at times as well, they will go under every pick and play back in the paint, daring Davis and the Lakers to be jump shooters. It’s the right strategy, but the way Davis is playing he will make Miami pay anyway.

2) Miami’s shooters get red hot

The Lakers have been a fantastic defensive team through the playoffs in part because they are quick on their rotations, scramble well when things break down, and they don’t give up a lot of threes (32.9 attempts per game, second-lowest in the playoffs).

If Miami is going to win this series, Duncan Robinson, Tyler Herro, and the rest of the Miami shooters are going to have to change that dynamic. The Heat have to keep moving to get open then shoot over the top of the Lakers’ defense all series, stretching their defense across the court.

“The way they move off the ball, they share the ball,” LeBron said of things that have impressed him about the Heat. “Everyone is live on the floor. There’s not one guy that you can disrespect or be off throughout the course of an offensive possession. And they do a hell of a job of moving without the ball, sharing the ball, cutting, passing.”

The Lakers have length, but do they have a defender who can stay in front of this Goran Dragic — the guy in the bubble playing like the All-NBA version of himself from six years ago? If he gets into the paint and hits a few shots, the Lakers’ defense will collapse down and suddenly, two quick passes and Heat shooters will have an open three. That’s bad news for L.A.

Miami was streaky from deep against Boston — Herro had a great game but Miami shot under 30% from deep in games two, three, and four — and they can’t be against the Lakers. Miami’s chances in this series hinge on its ability to shoot lights out.

3) Lakers dominating the offensive glass

The Los Angeles Lakers have grabbed the offensive rebound on 29.7% of their missed shots these playoffs, and those second-chance points have helped fuel their run to the Finals. With Davis and JaVale McGee/Dwight Howard up front, the Lakers’ size inside has been a problem for teams. Even big teams. It’s been all season long.

Pat Riley used to tell his Showtime Lakers “no rebounds, no rings,” and that will apply to his Heat now — if Miami doesn’t keep the Lakers off the offensive glass they will lose. Miami plays with incredible energy (which has helped them on the offensive glass at critical points), and they will need to focus that energy on the boards this series.

4) Jimmy Butler and Heat try to make LeBron a jump shooter

The most telling action to watch in this series is how Miami defends the LeBron/Davis pick-and-roll.

The Heat got to the Finals playing zone defense (more on that is a few paragraphs) and being a switching team in man-to-man. However, they may look like more of a basic drop defense against the Lakers — go under the pick, pack the paint and protect it, and dare the Lakers to become jump shooters.

Especially LeBron. The problem is, back off LeBron and he sees a runway. That is where Butler comes in — he has to have a fantastic defensive series keeping LeBron from taking over (and it’s fair to question if he still has the athleticism to do it, even against an age 35 Lebron). Guys have been trying to find a way to slow LeBron for 17 seasons, and with limited success. For Miami to have a chance, Butler (and to a lesser degree Andre Iguodala) will have to make him work hard for his points.

“He’s seen everything,” Heat coach Erik Spoelstra said of LeBron. “At this point in his career, it’s just about winning. And his ability to do what he does at his age is incredibly uncommon. But there’s a lot of work that goes on behind the scenes to be able to maintain that.”

LeBron will hunt for switches and try to get Herro or Robinson on him — he is relentless at forcing the matchup he wants (even if Miami is fairly good at avoiding the switch). The Heat rookies could be in for a long series.

Then there is the Miami zone.

Miami will use it to protect the paint — pack it in a little, take away lanes for LeBron to drive, remove passing lanes to cutters, and try to take LeBron out of his comfort zone. The challenge is Miami likes to put its bigger wings out top in the zone to overwhelm smaller ball handlers (think Boston’s Kemba Walker), but that’s not going to work against LeBron. Still, the Lakers have not done as well against a zone in the playoffs (less than a point per possession, but just 30 possessions according to Second Spectrum tracking data, so it’s small sample size theater). The Lakers will need to figure it out, as Boston eventually did, because the Heat will run it until the Lakers beat it.

5) Which team stays out of foul trouble

Nobody ever pities the referees, but they are in for a brutal series.

Both the Lakers and Heat attack the paint and put pressure on the officials to make calls — and the Lakers have fouled a lot these playoffs. Both teams will target getting key opponents in early foul trouble — watch the Davis/Adebayo matchup in particular and LeBron/Butler. Both teams will be physical.

“You got to be smart about ticky-tacky fouls,” Adebayo said.

How games are officiated — is it called tight, or do they let them play a little? — will mean a lot in this series.

Expect a lot of complaining — from players, from coaches, and from fans — about the officiating. Expect letters and video to be sent to the league by both teams. Expect fines for complaining.

Despite what fans think, the referees will work to be impartial in the NBA Finals, but it’s going to be hard for the referees to stay out of the middle of this series.

Prediction: Lakers in six. As many problems as Miami poses for the Lakers, LeBron will figure out the puzzle.

Report: Delonte West enters rehab with help of Mavericks owner Mark Cuban

Mavericks owner Mark Cuban with Delonte West
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Every so often, a video or picture goes viral of Delonte West – who played primarily for the Celtics and Cavaliers and whose NBA career ended with the Mavericks in 2012 – on the street appearing to be in rough shape.

Mavericks owner Mark Cuban did something about it.

TMZ:

Mark Cuban is personally helping Delonte West get back on his feet … with the Dallas Mavericks owner picking up the ex-NBA star at a gas station in Texas.

We’re even told Cuban has offered to help cover Delonte’s cost for treatment.

Shams Charania of The Athletic:

Good for Cuban for stepping up. And hopefully West gets the help he needs.