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Not just numbers, David Griffin says being GM means handling ‘noise’ around team

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Analytics are a part of the job.

Just often not the most important part.

Part of what has fueled the rise in popularity of the NBA in recent years has been player movement around the league — and how much fans love to talk about the possibilities. Fans love to play GM. Those fans are increasingly savvy and understand analytics better, they know how to go to the NBA stat page and look up detailed data, and they know how to work ESPN’s trade machine. It leads to more “who says no?” trade Tweets than overpriced coffee shops in Seattle.

Ask any current or former general manager/team president — for example, former Suns and Cavaliers GM David Griffin — about the job and they almost cut off the question to say there is so much more to it than a spreadsheet. For example, keeping players happy and helping them understand/deal with social media is now part of the gig. Even in the evaluation of players, there is the eye test and other intel gathered about them, all of which matters as much or more than just the data.

“It’s got to be a marriage of all of them, you know analytics are never the answer in and of themselves,” Griffin told NBC Sports. “But there is infinitely more data available to us thanks not only to SAP but Second Spectrum… they have given us far more robust data sets to make decisions from. I think because of that people think the answers are in the numbers, but the reality is the numbers only answer the better questions you ask it to solve. I think people lose sight of that. The numbers are a part of the process, they are not the answers in and of themselves.”

That’s the idea behind “GM School,” a new competition show coming to NBA TV (it premieres Wednesday night at 8 ET, with repeat broadcasts throughout the week). The show takes four contestants who are data-driven, die-hard basketball fans and pits them against each other in a series of challenges to show they have what it takes to be in a front office. The contestants don’t just have to pick players to draft (out of an anonymous pool), they need to articulate why they fit with the team philosophy. They have to do a press conference.

“I thought they did an excellent job,” Griffin said of the contestants. “Being at NBA TV before this and getting to see things in a totally different light, I had a different appreciation for this process than I would have otherwise. I thought they did a fantastic job — SAP and the partners affiliated with this — of putting together four really diverse contestants who all had strengths of their own, each was unique from the other, so it was a cool process.”

Like the real GM job, this is about more than the numbers.

“It’s not just taking into account everyone thinks they understand analytics — I hope we speak to the analytics crowd — but it’s about the totality, we hope, of what the job requires,” Griffin said.

There are things that a show like this could just not do justice to with a test.

For example, how to set up an organization that can handle the volume of noise that swirls around a good team. Griffin had to deal with that first hand as the GM of the Cavaliers during LeBron James’ second tour of duty with the franchise.

“One of the things that’s critical to running an organization that’s going to be all about winning — and the only thing that will mark success is winning a championship — is that you’re naturally going to be subjected to more noise around the process,” Griffin said. There’s going to be more tension in the system — and that can be a positive thing if you make it out. You have to become really adept at dealing with adversity and turning adversity into a positive, galvanizing force.

“I think you’ve seen Golden State do that this year with the blowup between Draymond [Green] and KD [Kevin Durant]. They’ve come out of that a stronger, better version of themselves, and that’s what you have to do as an elite franchise. All adversity becomes opportunity for you.”

It’s one thing for a Warriors’ team that is now veteran and savvy to embrace adversity — and tune out the social media noise it creates around the team — and it’s something else entirely for an up-and-coming team with players who have not been there before.

“I think that for teams that are going from being lottery bound year after year to being truly elite there are several steps in that process that are very difficult and painful. And people don’t always welcome adversity…” Griffin said. “You’re not going to get to a championship caliber team from a team of young kids who were in the lottery overnight.”

Some players get thrown off seeing the media used to deliver messages about them and their trade availability — as happened a lot with the Lakers/Anthony Davis saga around the trade deadline, for example. The Lakers, as an organization, has seen more than its fair share of drama over the years and understands how to handle it, but the young core players on the team were going through this part of the business for the first time.

Griffin said the key is being proactive — talking to players to help them understand it before everything overwhelms them.

“[The Lakers] were dealing with more media and more scrutiny than most teams ever do because they are one of the flagship franchises in our league,” Griffin said. “Magic Johnson grew up in that spotlight. I doubt anything happened that they weren’t prepared for. But what happens is LeBron’s presence by itself brings that kind of spotlight. It takes some time to learn how to deal with it.

“Again, if you don’t get in front of it from a leadership standpoint, if you let it just happen, the proliferation of sports media and social media, it just creates so much around your players that, to some degree, if you’re not telling them how to decipher it, they can’t help but to take it poorly. You need to do a really deft job as a leader of getting people to ignore those things. I think Kevin Durant called it a ‘toxic’ environment around a LeBron James team. I don’t think he meant that relative to LeBron and his actions. I think he meant it just relative to the sheer volume of noise around a team. That takes getting used to.”

Handling social media and its fallout is now part of a GM’s job. Like it or not.

“All of these players are on social media, they are subject to noise from more angles and at a greater volume than any players ever have been,” Griffin said. “And because of that, I think it makes it really important that you run the kind of organization that you love each other enough that you tell each other what you need to hear. You have to have conversations. You have to be in front of those messages with Lonzo Ball ahead of time. You have to talk to Brandon Ingram and Kyle Kuzma ahead of time. So that when those things happen, they understand it’s just a natural outcropping of being on a team of that magnitude. That it happens because you matter as a franchise.”

Whenever a GM job comes open in the NBA now, Griffin’s name is one of the first to come up. Most recently that was with the Pelicans (although the buzz All-Star Weekend is that things never really got too serious between the sides). Griffin is open to returning to the NBA, but he’s in a position to be picky about the gig he takes now.

“I think the blessing of doing what I’m doing relative to NBA TV is selectivity,” Griffin said. “It’s helped me be radically better at analyzing things than maybe I wouldn’t have been as good at. As I look at it now, the thing that would attract me to an opportunity is just the opportunity to be in lockstep with ownership. To have ownership, the coach, and the front office all on the same page moving forward and sharing a vision…

“You have to raise a family, and if you’re not going to come at it with that approach it’s probably not a situation that would speak to me.”

Stephen Curry responds to Kevin Durant: We all want to iso, but I’d rather win titles

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After the Warriors lost to the Jazz in December, Steve Kerr said his team didn’t move the ball enough. Kevin Durant said Golden State passed too much.

That public disagreement sure looks more significant now. Not only did Durant leave for the Warriors, he cited offensive style as a reason.

Durant, via J.R. Moehringer of the Wall Street Journal:

“The motion offense we run in Golden State, it only works to a certain point,” he says. “We can totally rely on only our system for maybe the first two rounds. Then the next two rounds we’re going to have to mix in individual play. We’ve got to throw teams off, because they’re smarter in that round of playoffs. So now I had to dive into my bag, deep, to create stuff on my own, off the dribble, isos, pick-and-rolls, more so than let the offense create my points for me.” He wanted to go someplace where he’d be free to hone that sort of improvisational game throughout the regular season.

Stephen Curry clearly viewed things differently.

Curry, via ESPN:

“Well, I don’t really care what plays we ran,” Curry said. “We won two championships. And at the end of the day, we had a lotta talent and there was an expectation of us figuring out how to balance all that. And we talked a lot about it throughout the three-year run. It wasn’t always perfect, but I think in terms of, you know, the results and what we were able to do on the floor, that kinda speaks for itself. We all wanna play iso-ball at the end of the day in some way, shape or form. But I’d rather have some championships, too.”

There’s truth to what Durant said. Defenses tighten deep in the playoffs, both because good defensive teams are more likely to advance and scouting committed to a single opponent tends to favor the defense. At that level, elite isolation scorers like Durant are particularly valuable. They can render schemes moot.

The Warriors learned that the hard way in the 2016 NBA Finals. They lost to the Cavaliers, who turned up their defense that postseason. Golden State scored fewer points per possession in its series against Cleveland than the Pistons did in the first round against the Cavs.

Adding Durant made the Warriors’ offense nearly unstoppable in every round. They leaned on their movement-heavy system when possible then turned to Durant isolations in moments of need.

Assessing playoff output is tricky because of varying opponents. But in three years with Durant, Golden State faced nine teams that played multiple postseason series. Eight of those teams had their worst defensive series against the Warriors, each by at least 2.6 points per 100 possessions. Only the 2019 Trail Blazers fared worse defensively against another team. They allowed just 0.2 more points per 100 possessions against the Nuggets than against Golden State.

Of course, Durant missed last season’s Western Conference finals against Portland. His absence was a big reason the Warriors’ didn’t meet their usual offensive standards.

Still, Golden State’s base offense was elite. Infallible? No. But it won multiple big playoff series before Durant arrived. He just took the Warriors to an even higher level.

Though he sometimes chafed at how the Warriors played, Durant also did his part to fit with them. He played his part in running Kerr’s preferred style.

It just seems Durant no longer wanted that safety-valve role. He holds immense respect for individual scoring as a skill. He’ll have a better chance to spread his wings in Brooklyn.

Durant will have a harder time winning a title without the incredible supporting cast he left behind. Curry might have wanted to point that out.

But everyone did their part in Golden State the last few years. That’s why they won those championships.

76ers once again overhaul around Joel Embiid and Ben Simmons

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NBC Sports’ Dan Feldman is grading every team’s offseason based on where the team stands now relative to its position entering the offseason. A ‘C’ means a team is in similar standing, with notches up or down from there

Can Joel Embiid and Ben Simmons coexist?

While I’ve wondered about that question, the 76ers have charged ahead with the pairing. Embiid and Simmons are the givens. The surrounding players change. In just two seasons, J.J. Redick, Robert Covington, Dario Saric, Markelle Fultz, Jimmy Butler and Tobias Harris have cycled through as starters.

The latest supporting starters: Harris, Al Horford and Josh Richardson.

This might be the last chance to find a trio that works.

Philadelphia has taken advantage of Embiid’s and Simmons’ low rookie-scale salaries, which was always a selling point of The Process. A roster loaded with cheap young players created a window to add more-expensive talent. Then, with everyone already in place, NBA rules generally allow teams to keep their own players.

But Embiid is already on his max contract extension, and Simmons just signed a max contract extension that will take effect next year. The flexibility is vanishing.

One last time, the 76ers made the most of it. They signed-and-traded Butler for Richardson and let Redick walk in free agency. That left enough cap space to sign Al Horford (four years, $109 million with $97 million guaranteed) and use Bird Rights to re-sign Tobias Harris (five years, $180 million).

That’s a lot of deliberate disruption for a team that was already good and rising.

The big question: Did it make Philadelphia better?

I just don’t know.

As fond as I am of Butler, I understand all the reasons to be wary of offering the 30-year-old a huge contract. But moving on from him to give a huge deal to a 33-year-old Horford? That’s curious. Then again, Philadelphia also added Richardson – a solid replacement for Butler on the wing – in the process.

The 76ers will miss Butler’s shot creation. He often took over their offense in the clutch during the playoffs. Harris can pick up some of the slack, but that still looks like a hole.

At just 27, Harris is young for a player who has already been in the league so long. That’s a big reason it was worth Philadelphia signing him to a sizable long-term contract.

Horford’s deal could age poorly, but he’s a winner still playing quality all-around basketball. If nothing else, the 76ers removed Embiid’s best defender from the rival Celtics.

Philadelphia filled its bench with several value signings – Mike Scott (room exception), James Ennis (minimum), Kyle O'Quinn (minimum), Furkan Korkmaz (minimum), Raul Neto (minimum) and Trey Burke (partially guaranteed minimum). However, sometimes teams need production more than cost-effectiveness. The 76ers’ bench struggled last season, and they devoted minimal resources to upgrading.

In the draft, Philadelphia traded the Nos. 24 and 33 picks for No. 20 pick Matisse Thybulle. That’s a costly move up, especially for a player I rated No. 34. Worse, it seemingly happened because Boston snuffed out the 76ers’ interest in Thybulle then leveraged them. That’s small potatoes, though.

Simmons (No. 9 on our list of the 50 best players in 5 years) and Embiid (No. 11 on our list of the 50 best players in 5 years) will likely define this era for Philadelphia. Embiid is on his way to becoming one of the NBA’s very best players. Simmons is so good, giving him a max extension was a no-brainer.

But they were already in place.

Harris, Horford and Richardson will define this offseason. I just can’t tell whether they made the 76ers’ promising future even brighter or slightly dimmer.

Offseason grade: C

Michelle Roberts says if you don’t like player movement blame owners, too

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Last summer was one of the wildest offseasons in NBA history, maybe the wildest, and the headline was player empowerment. Anthony Davis pushed his way to the Lakers, Paul George forced his way out of Oklahoma City to go to the Clippers and join Kawhi Leonard, which soon had Russell Westbrook joining his old teammate James Harden in Houston. It led to frustration by some owners and changes in how the NBA will handle tampering.

Except, by choice is not how most players change teams. While AD or George has the leverage to make a power play — because of their exceptional talent — most of the time players are traded because the owner/team has all the power and can uproot players for whatever reason (basketball reasons sometimes, saving money other times). The stars have free agent options, rotation players much less so in that system.

Michelle Roberts, executive director of the National Basketball Players’ Association, wants you to remember that it’s not just player power that has led to the increase in player movement, as she told Mark Spears of The Undefeated.

Michele Roberts, told The Undefeated that she believes there is a “double standard” between how stars are viewed when they decide to move on compared with when franchises choose to make a major transaction, adding that team owners “continue to view players as property.”

“If you want to be critical of one, be critical of both,” Roberts said from the NBPA’s offices in Manhattan. “Those of us who made decisions to move, it’s really astounding to even consider what it feels like to be told in the middle of your life you are going to have to move. But that’s the business we’re in. …

“No one seems to spend a lot of time thinking about what it’s like to make those kinds of moves completely involuntarily. You volunteer to play or not play. But, yeah, if it’s still the case that if you think you’ve got to suck it up, player, then, hell, you’ve got to suck it up, team.”

She’s right. From Chris Paul to Blake Griffin, plenty of big stars have been moved against their will. The door swings both ways, but in those cases most fans tended to see why and like what the teams did. Those fans like it less when players do the same thing.

There’s also a classic labor vs. management angle to all this, which has political overtones.

For my money, how one views player movement tends to be part generational and part where you live.

Older fans remember days — or, at least think they remember days — when players stayed with teams for much or all of their career. It’s understandable, fans form a bond with players and want them to stay… while they’re still good and useful, after that fans beg ownership to get the “dead weight off the books.” Players before the late 1980s stayed with teams because they didn’t have a choice — for Bill Russell in the 60s or Larry Bird and Magic Johnson in the 1980s, free agency was not an option. And for every Kobe Bryant that did stay with a team, there were a lot more Wilts and Shaqs, who were traded several times and played with multiple teams.

Younger fans (generally, nothing is universal) are okay with the player movement, sometimes are more fans of a player than a team, and like the action and buzz of all the trades.

Location matters because if you’re in Oklahoma City there’s reason to not like what George did and the era of player empowerment. New Orleans fans can feel the same way (although part of that case is the “supermax” contract that owners wanted but really forced up the timeline on teams and players to make a decision on paying stars). But fans in Los Angeles or wherever players ultimately choose to go will feel differently. Fans want what’s best for their team, but there is no way in the star culture of the NBA to wash away the lure of big markets or of teaming up with another elite player.

The NBA dynamic is different from the NFL’s (for now), but it’s not changing. LeBron James helped usher in an era of player empowerment and it’s the new reality for the NBA, one the best franchises will adapt to rather than fight.

Evan Fournier says that Frank Ntilikina just ‘needs a real opportunity’

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New York Knicks fans haven’t had a lot to cheer for recently. The team traded away Kristaps Porzingis, who is thought to be the franchise cornerstone. Now they move forward with a young core, RJ Barrett, and tons of cap space.

So what does that mean for players who have been around in the Big Apple like Frank Ntilikina?

Based on how Ntilikina played in the 2019 FIBA World Cup for France this year, things might be looking up.

Ntilikina’s statistics weren’t eye-popping, but he was seen as a very solid player in a backcourt that helped propel France to the bronze medal in China.

To that end, fellow countrymen Evan Fournier thinks that all Ntilikina needs is a chance to shine.

Via Twitter:

Ntilikina’s season last year was marred by injuries, and he played in just 43 games. Still, he has the physical tools to be a useful NBA player, and he’s just 21 years old. With the surprisingly low-pressure situation in New York, it’s possible that extended time playing in the World Cup could help aid what Ntilikina is able to produce next season for the Knicks.