Kyrie Irving made headlines on Wednesday night when he won the game for the Boston Celtics against the Toronto Raptors, then proceeded to call LeBron James to apologize about how he treated the Los Angeles Lakers star when the two were on the Cleveland Cavaliers together.
To many, the move seemed like a quick maturation of Irving as well as a surprising about face by the shifty point guard. Even LeBron thought that Irving calling him was out of character, saying as much to media on Wednesday.
However, some saw Irving’s comments and actions a little bit differently. Speaking on Inside the NBA on TNT on Thursday, Charles Barkley said that he felt Irving’s conversation with LeBron was actually a swipe at his current Celtics teammates.
To be fair, ESPN’s Brian Windhorst expressed a similar sentiment to Barkley’s on “The Jump” on Thursday, and I have to side with both of them. Their explanation of Irving’s comments make more sense than some kind of overnight maturation on the part of the Celtics star.
Irving is a very good player but he’s also a transparent marketer. His flat earth comments, his commercial that became a terrible movie … it’s all about his personal brand. Part of that is shifting blame away from himself as Boston — currently fifth in the East — continues to struggle.
I don’t think Irving is magically more mature. If anything, his apology is a self-serving attempt at comparing himself to LeBron and by association, the rest of the Celtics as the flotsam that has traditionally consisted the Cavaliers roster.
That’s really not a fair view of either side, and I don’t trust much of what comes out of Irving’s comments beyond their obvious marketing value.