Associated Press

‘Our fans are everywhere’: NBA still growing internationally

1 Comment

ASSOCIATED PRESS — It was the final minute of a preseason game between Philadelphia and Dallas, the 76ers were up by four points with the ball, and thousands of fans were screaming “defense” at the top of their lungs.

A common scene, with an uncommon detail: The game was in China.

“Fantastic,” Dallas’ Dirk Nowitzki marveled. “Shows our fans are everywhere.”

That fandom, and the importance of those international eyeballs, just keeps growing.

The NBA has been going overseas to play either preseason or regular season games for 40 years, and the global footprint of the league – not to mention its business interests – continues to expand. The league has opened up 11 international offices, establishing six academies on four continents and started broadcasting games to more than 200 countries and territories.

This season, the NBA heads back to Mexico and England for regular-season contests, after the 76ers and Mavericks played exhibitions in China earlier this month.

“I believe we can be the No. 1 sport in the world,” NBA Commissioner Adam Silver said. “When I look at the trajectory of growth, the fact that young people, boys and girls, continue to love this sport, are playing this sport, are engaged in the sport of basketball on social media or with online games, I don’t know what the limit is.”

The numbers touted by the NBA are impressive: 300 million people playing the game for fun in China alone, rapid growth in India over the past decade as that country is on pace to become the world’s most populous by 2025, an estimated 1 billion people around the globe – that’s basically 1 out of every 7 people alive – having some access to the NBA Finals.

And China – which got to cheer one of its countrymen, Ding Yanyuhang, in a preseason game there this year – is the dominant force in all that international traffic.

Marvin Johnson moved from the Miami area to China in 2017 to teach and coach at a basketball academy there. The first thing he saw when he deplaned in Beijing was a massive Li-Ning store, which was basically a shrine to Heat guard Dwyane Wade – who now has a lifetime contract to endorse the Chinese brand’s products.

“Anytime you go out to play basketball at a local court there is a plethora of NBA jerseys being worn by the players,” Johnson said. “If you ask any local playing basketball, they can’t name the players on the local Chinese Basketball Association team – but they can name their favorite players in the NBA in an instant.”

Wade and Heat teammate Udonis Haslem went to China this summer to promote Li-Ning. Everywhere they went, thousands of people were waiting, and that’s now standard for when any big-name NBA player heads to Asia. LeBron James has made an annual trip to China for years. Stephen Curry dropped some Mandarin on fans there when he visited this summer. Kevin Durant played HORSE and didn’t lose. Klay Thompson – or “China Klay” – lost at pop-a-shot.

“Life is too short to be serious all the time,” Thompson said. “You’ve got to be able to show your personality. That’s what I do when I come to China.”

Going to places like China is fun, for certain.

But it’s clearly smart NBA business now as well.

“It’s been that way for years,” Wade said. “They’re not just fans in China. They’re knowledgeable fans. They know everything about the Heat, about me, about UD, the finals, everything. It definitely speaks to the growth of not just our league but the game.”

Curry’s summer might have epitomized the marriage between the NBA and foreign cultures – not to mention cross-promotion.

He didn’t just go to China. He also hit the Philippines, England, France and Japan. He tossed out the ceremonial first pitch at a Japanese baseball game. He shot around with soccer star Neymar. He watched a Premier League game in England.

“One of the best summers that I’ve had,” Curry said.

The idea of going global for regular-season games obviously isn’t exclusive to the NBA.

Baseball opens next season in Japan with a two-game series between Seattle and Oakland. The NFL is playing three regular-season games in London in a three-week span that starts Sunday with – perhaps ironically – Seattle and Oakland beginning the slate there, too. The NHL is sending Florida and Winnipeg for a two-game series next month in Finland.

“We know what the future looks like,” NBA deputy commissioner Mark Tatum said earlier this month from China, where he took in that 76ers-Mavericks series. “When you look at China, India and Africa, you’ve got about 60 percent of the world’s population in those three places. So we’re putting a lot of time in energy in how we become the No. 1 sport in those countries and those continents.”

In China, where Yao Ming really got things started as far as the NBA growth, the league is well on its way to that No. 1 spot.

It’s not uncommon to see fans watching streams of live NBA games on their phones during the morning commutes to work, since that’s when those games are happening in the U.S. and Canada. A weekly highlight show on Chinese television typically draws an audience of up to 30 million fans.

“I run into people here and they find out I work for the NBA and they say, `I love Steph Curry or Ben Simmons‘ and they tell me different things about the game,” said Derek Chang, the CEO of NBA China. “It’s no different than being back in the U.S. and listening to sports radio in the morning. The intensity, the passion for it, it’s pretty unbelievable. It really is a global game.”

 

LeBron James appears to call for timeout with Lakers out of them (video)

1 Comment

David Blatt infamously tried to call a timeout while the Cavaliers were out of them. Though he was stopped before receiving a technical foul, that was seen as evidence Blatt didn’t have the basketball intelligence to coach LeBron James.

Somewhere, Blatt is quietly smiling. (Or let’s be real, loudly telling everyone how smart he is.)

LeBron had his biggest moment as a Laker, making a game-tying 3-pointer to force overtime in Los Angeles’ eventual loss to the Spurs last night. But LeBron probably shouldn’t have had the opportunity to take the shot.

Once the Lakers secured possession, LeBron appeared to call for a timeout despite the Lakers having none remaining. If referees granted the timeout, it also would have come with a technical foul that gave the Spurs a chance to put the game out of reach in regulation.

Instead, Josh Hart incidentally made a big play by passing to LeBron. LeBron had to drop his T-signaling hands to catch the pass. Then, he brought the ball up court and drilled a 3-pointer.

LeBron said he wasn’t trying to call timeout, but his smiling denial isn’t exactly convincing.

This isn’t the first time LeBron lost track of timeouts at the end of a game, anyway.

Ostensibly on bench, Markieff Morris steps onto court and tugs Seth Curry’s shorts during play (video)

Patrick Smith/Getty Images
Leave a comment

Markieff Morris (28 points and nine rebounds) came up big in the Wizards’ overtime win over the Trail Blazers last night.

He didn’t even need to be in the game to help Washington stop Portland on the final possession of regulation.

CJ Fogler:

There should be no place for that. None. Games should be decided by the 10 players on the court. Anyone not in the game should do nothing to encroach on the space of players in the game. Stepping over the sideline is an egregious violation. Touching a player or his uniform is beyond outrageous.

The NBA has occasionally fined coaches (including former Wizards assistant Sidney Lowe) and players, but the league hasn’t gone far enough. This type of conduct, though usually not this flagrant, occurs far too often. It’s past time to crack down. Fines, suspensions, whatever it takes to ensure this stops.

After years of neglecting to deter these antics, the NBA shouldn’t put all the weight of the problem on Morris. Fine him what has been the standard amount, but make clear to everyone this was the last straw before more severe penalties.

Morris’ shorts tug might have decided the game. We’ll never know whether that would have been the difference between the Trail Blazers scoring on the possession or not. Probably not. Damian Lillard missed on a drive, but maybe he would kicked to Seth Curry if Curry weren’t flailing his arms, exasperated by Morris contact. Or maybe Otto Porter would have stuck just a little closer to Curry without “help” defense from Morris, leaving more room for Lillard.

But it’s only a matter of time until the NBA has a more controversial ending involving someone on the bench getting involved in the play.

Check out Maurice Harkless’ Tyrone Biggums of the “Chapelle’s Show” Halloween costume

Via Twitter
Leave a comment

The Trail Blazers were celebrating Halloween a little early this year, wearing their costumes to the arena Monday night.

Damian Lillard went with Stone Cold.

But nobody topped Maurice Harkless’ Tyrone Biggums costume. Brilliant.

 

There were other creative players, too.

Portland has set the bar high this year.

Three Things to Know: Boston’s offense lacks any magic in loss to Orlando

Getty Images
Leave a comment

Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA.

1) Bad loss for Boston: Offense stumbles again and Celtics fall to Magic. I get it, we’re just four games into the NBA season and the Celtics are still adjusting to having Kyrie Irving and Gordon Hayward back in the rotation. This early the defense isn’t expected to be at its switching peak yet. Everything is a work in progress and it’s far too early to even get nervous.

But the Celtics were manhandled down the stretch by the Raptors. Then Boston almost lost to an unimpressive Knicks team.

Now comes a home loss to Orlando. That is a bad loss. Boston is simply not playing well right now.

Following an unimpressive preseason, the Celtics are 2-2 to open the season after a 93-90 loss to the punchless Magic Monday. While Evan Fournier and D.J. Augustin were able to get in the paint and kick out, and Nikola Vucevic had 24 and 12, it wasn’t the Magic offense torching the Celtics defense that was the biggest problem on the night. Once again, Boston’s offense looked out of sync, as evidenced by them shooting 7-of-20 in the first quarter or going 9-of-40 from three (22.5 percent). When the long Magic defenders stopped the Celtics’ initial actions, Boston players were not making passes that started good actions elsewhere, they just looked stagnant.

Meanwhile, the Magic had their young star, Jonathan Isaac, making plays.

The Celtics’ offensive chemistry is a work in progress — they will get there, this team will be elite, but it’s going to take a lot longer than expected. Everybody thought this would be more plug-and-play, that everything would come together quickly for the Celtics with their stars back. Things seemed to come more easily last season, it’s not that way this time around. This time, Brad Stevens and crew have a lot more work to do.

It’s just four games, the Celtics have the talent and plenty of time to get it all together. But this is not the start their fans envisioned.

2) Laker defense gets them in trouble, Spurs’ Patty Mills puts the nail in the coffin. Lakers remain winless. If you want highlights, this game had plenty. There was clutch LeBron forcing overtime.

Then, capping off a dramatic comeback where the Spurs scored the final seven points of the game in the final :55 seconds, Spurs veteran Patty Mills drained his game-winning attempt.

However, he did it so fast LeBron had one more shot to win it all, he got to his spot and…

The Spurs win, 143-142 in overtime.

Get past the highlights, and LeBron’s Lakers remain winless because of the same things that have plagued them through the first two games. The Lakers do not defend well at all (the Spurs scored 125.7 points per 100 possessions, and the Lakers are bottom six in the league in defense through three games). While the Lakers’ offense is great in transition, slow them down and they are very inconsistent (and searching for consistent shooting from three). Bottom line, if the Lakers get stops and can run they are impressive, but they don’t get enough of those, and then things are a roller coaster.

It’s just three games, but for a Laker team expecting to make the playoffs in a deep West, they need to start winning sooner rather than later.

3) Bradley Beal, Markieff Morris secure Wizards win a wild overtime game in Portland. Two of the best backcourts in the NBA — Damian Lillard and C.J. McCollum for Portland, John Wall and Bradley Beal for Washington — faced off on Monday night, and the star was…

Markieff Morris?

Yes. Markieff Morris. He had 28 points and nine rebounds, including making key plays in a 125-124 overtime win for the Wizards. Damian Lillard was hitting clutch shots too, but with everything on the lin late Otto Porter rejected Lillard near the rim.

Rather than reading a description, just watch the highlights of the end of regulation and overtime, and enjoy.