NBA’s hottest ticket? Lakers demand surges after LeBron James signing

By Kurt HelinOct 3, 2018, 10:00 AM EDT

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LeBron James has the largest global brand of any NBA player, and is one of the most recognized and followed athletes in the world.

The Los Angeles Lakers are the NBA’s biggest brand.

Combine those two and ticket sales surge — demand for Lakers tickets increased by 427% over last season on StubHub, the online secondary ticket market’s leader told NBC Sports. How much has it blown up? The Lakers outsell the Golden State Warriors and the New York Knicks, StubHub’s next top-selling teams, by 130 percent and 160 percent, respectively.

“When Lebron announced he was moving to LA in July, our site traffic spiked over 7,000 percent compared to the same time last year, so we expected the increased ticket demand that comes with a star player moving to one of the league’s marquee franchises,” Scott Jablonski, general manager of NBA for StubHub told NBC Sports. “And we’re not only seeing this at home – fans from all over the country are vying for tickets when Lebron and the Lakers come to town.”

That starts with Game One of the Lakers’ season — the fourth most in-demand NBA game at StubHub is the Lakers’ season opener in Portland. The single most in-demand ticket on StubHub is LeBron’s home opener at Staples Center against the Rockets Oct. 20, and seven of the top 10 most in-demand games are Lakers games.

While the top four in-demand teams did not change, the order did: the two-time defending champion Warriors have not burned out fans and are second in demand, with the Knicks third and the Celtics fourth.

Notice that Portland, a smaller market but one with a passionate fan base and popular stars, has climbed into the top 10 of StubHub’s rankings.

“Portland has always been a strong basketball market with some of the league’s most dedicated fans, and it’s helped to have likable players such as Damian Lillard and C.J. McCollum,” Jablonski said. “The NBA is such a star-driven league, even small-market teams will drive demand when those standout players are performing well and consistently leading their franchises to the playoffs. The Blazers also have a few early season matchups that are driving a lot of the demand, including LeBron and the Lakers coming to town on October 18th.”

Driven by LeBron, tickets for Western Conference team games have a higher demand than Eastern Conference teams for the first time in five years.

The LeBron effect isn’t just limited to ticket sales, eBay — the popular online marketplace — has seen a spike in LeBron and Lakers merchandise sales. It has seen more than 200 LeBron Lakers’ jerseys sold a day since July 2. Also, LeBron’s shoes — specifically the LeBron 15s — lead the sales of all shoes on eBay as well since July 1 (the Kyrie Irving 4s are second).

On eBay, though, Eastern Conference teams still lead demand overall, with the Bulls out front.

In the end, it ends up being all about LeBron. We don’t know how good these Lakers will ultimately be on the court, but we know people want to see it and represent it in a way the team has not seen since Kobe was pushing this team to titles.

“There are only a handful of athletes in the world who can make an impact on ticket demand like Lebron can,” Jablonski said.

Nuggets reportedly trade draft picks with Thunder to help keep title window open

By Kurt HelinJun 9, 2023, 4:03 PM EDT

The Denver Nuggets are just two wins from the franchise’s first NBA championship.

While Nikola Jokić and Jamal Murray are trying to pick-and-roll their way to those wins, the Nuggets front office has made a trade to try and keep their title window open. The Nuggets are trading their 2029 first-round pick (protected) to the Oklahoma City Thunder for the No. 37 pick in this June’s NBA Draft and the worst of the Thunder’s 2024-first round picks, a story broken by Adrian Wojnarowski of ESPN.

The Nuggets now control the No. 37 and 40 picks in the 2023 NBA Draft, plus this additional 2024 pick. The Nuggets will try to use this 2024 first-round pick to move into the first round of this year’s draft, reports Mike Singer of the Denver Post. (Denver’s first-round pick at No. 27 belongs to Charlotte through a series of trades.)

A first-round pick and some high second-round picks allows Nuggets GM Calvin Booth to bring in several low-priced rookies who can potentially be part of the roster and rotation, freeing up money to keep an expensive core of Jokic, Murray, Michael Porter Jr. and the rest. The hope is to find another Christian Braun at the back of the first round who can contribute as a rookie.

With Jokić, Murray, Porter Jr. and Aaron Gordon all locked in on big deals for the next two seasons after this, the challenge for the Nuggets is keeping quality rotation players around them to help them compete for a title without going deeper into the tax than ownership wants. Jeff Green is a free agent this summer and Bruce Brown has a $6.8 million player option that he will certainly opt out of (he will get an offer for more than $10 million a season). The Nuggets already are $7 million into the luxury tax (via Spotrac) and are looking for a way to keep below the second tax apron, making bringing those key players back a challenge.

Hence the trade, as the Nuggets look for ways to fill out their rotation with quality, but affordable, players. Good drafting — like Braun — is a way.

What does OKC get out of this? They have more first-round draft picks than they can use in the coming few years, this spreads a pick out to 2029, which they can use then or trade, depending on their needs at the time.

Heat’s Tyler Herro remains out for Game 4. Will he play in Finals?

By Kurt HelinJun 9, 2023, 12:38 PM EDT

MIAMI — With Tyler Herro not cleared to play in Game 3 of the NBA Finals and Game 4 just 48 hours later, it should be no surprise that we won’t see Herro on Friday night.

Herro is officially listed as out for Game 4. He has been out since April 16 with a severe hand fracture suffered in the first game against the Milwaukee Bucks.

Herro went through a brief part of the public practice/shootaround in front of the media Thursday but didn’t speak to the press. Spoelstra said Herro has not yet been cleared for a game.

“This is just part of the process,” Erik Spoelstra said. “You have to go through stages. First part of it was just shooting, then movement, then contact versus coaches, and then the next level of contact in practice. He has not been cleared for a game, and he is still not cleared yet.”

Even if Herro were cleared for later in the series — and the Heat players and coaches say to a man he is putting in the work — how much of a role could he play at this point? While on paper he provides shooting and shot creation Miami needs this series (although he would be a target on defense), he hasn’t played in a game for nearly two months and Spoelstra can’t just throw him into the highest level of basketball in the world mid-series. Maybe he could get in a few non-Jokić minutes off the bench, but it’s a big ask for anything more than that. And maybe it’s too big an ask for even that.

Listening to Spoelstra’s tone, I wouldn’t expect to see Herro in this series.

And this summer, don’t be surprised when Herro’s name comes up in a lot of trade rumors.

Rumor: Suns could make run at James Harden this summer

By Kurt HelinJun 9, 2023, 11:55 AM EDT

James Harden is widely expected to opt out of the $35.6 million he is owed for next season because, even if you acknowledge he is not MVP-level Harden anymore, he’s worth more than that in the NBA marketplace. At least $10 million more a season. Harden is reportedly “torn” between returning to Philadelphia or going back home to Houston (the sources NBC Sports talks to around the league have Houston as the frontrunner).

Maybe Phoenix can enter the conversation. There had been talk the Suns might make another big swing this offseason, then came this from ESPN’s Ramona Shelburne appearing on ESPNLA Radio (hat tip Hoopshype):

“I want you to keep your eye on James Harden [going to Phoenix]. I don’t want to report anything, but that was in the wind for the past month or so. Everybody thinks it’s Philly or Houston, but I don’t know, there have been discussions in the wind.”

Interesting. The smart money should still be bet on Houston. Phoenix is a crazy longshot because the Suns don’t have the cap space to sign Harden outright at market value.

The only way the Suns could make a direct trade work is to convince Harden to do an opt-in and trade, where he picks up that $35.6 million and the Suns extend him off that, because if he opts out — as expected — then any sign-and-trade hardcaps the Suns. With Harden, Kevin Durant and Devin Booker on the books, a hard-capped Suns team would have to round out the roster with minimum contract guys. They would have no depth.

Also, who are the Suns sending back to Philadelphia in that deal? The 76ers have no interest in Deandre Ayton, Philly is pretty set at center with the MVP. That means getting a third team involved, one that wants Ayton, and will send players back to the 76ers they want. It gets very complicated very fast. Or, can Phoenix pick up Chris Paul‘s $30.8 million for this season and do a Harden for CP3 swap? Good luck selling that.

No doubt the Suns, with aggressive new owner Mat Ishbia, want to make another bold move or two this summer, but pulling off a James Harden deal would be challenging. To put it politely.

And Harden probably wants to go home to Houston anyway.

Three things to watch, with betting tips, as Miami tries to slow Jokić, Denver offense

By Kurt HelinJun 9, 2023, 8:39 AM EDT

MIAMI — Erik Spoelstra, Michael Malone, and their staffs have been pouring over film and losing sleep, trying to come up with adjustments. Minor tweaks that can give their team even a little edge.

But four games into a series, there are not a lot of secrets left. Everyone knows what is coming. It is often more about execution and effort over adjustments.

“I think it’s a little bit of both,” the Heat’s Haywood Highsmith said. “It’s definitely some things we can adjust on, and then it’s also about a little bit more effort and just doing more. You always need more, always can do more… we definitely have to make some adjustments on both ends of the floor, but you know, we’ll figure it out.”

The Heat need to figure it out before Game 4 on Friday night, because they can’t afford to go down 3-1 to the Nuggets in this series. Game 4 is as close as it gets to must-win for Jimmy Butler and the Heat.

Here are two things worth watching in Game 4, plus some betting advice from Vaughn Dalzell of NBC Sports Edge.

1) Miami has to slow the Jokic/Murray two-man game. Somehow.

Denver’s defense has been impressive in these Finals, holding Miami to a 111.1 offensive rating through three games (for comparison, that is 7.2 below their offensive rating against Boston).

Part of the reason is that Nikola Jokić can be a better rim protector and defensive player than people give him credit for. Another key is Malone has been able to lean hard into more defensive-based lineups because the two-man game of Jamal Murray and Jokić has been all the offense the Nuggets need.

The Murray/Jokic pick-and-roll has been a masterclass in this series — the Nuggets have a 126 offensive rating this series when running that play. In Game 3, the Denver stars ran 32 pick-and-rolls, and those plays were the foundation of each of them getting a 30-point triple-double (the first teammates to have a 30+ point triple-double in any NBA game).

Nikola Jokic and Jamal Murray are the first pair of teammates with triple-doubles in Finals history!

Jokic: 32 PTS, 21 REB, 10 AST
Murray: 34 PTS, 10 REB, 10 AST

DEN/MIA Game 4: Friday, 8:30pm/et on ABC pic.twitter.com/0hLcPvv0zN

— NBA (@NBA) June 8, 2023

“I mean, the Murray/Jokic two-man game is a pretty hard action to stop,” Haywood Highsmith said. “But we got great defensive players, got some of the great two-way players in this game, Jimmy [Butler] and Bam [Adebayo], so we’re gonna figure it out. We got a lot of different bodies we can throw at Murray as well.”

Miami may need to sell out to stop Jokić and Murray and force any other Nugget to beat them. The Heat did blitz the pick-and-roll more in the fourth quarter of Game 3, but that led to Christian Braun cuts to the basket and Denver buckets. Miami may have to live with some of that, they have to keep Murray in particular in check (it feels like Jokić will get his no matter what).

“Whatever you do, you just can’t do it all the time,” Spoelstra said of defending the Nuggets duo. “There’s no absolutes when you get to this level. It’s the highest level of competition. You’re getting the highest level of execution. Understanding what they’re trying to get to, and we try to get them out of their comfort zones as much as possible.

“The first half, they really got to that two-man action quite a bit. They were getting a lot of traction, so they didn’t need to go to any other part of their playbook.”

Miami needs to see the rest of that playbook.

2) Miami has to make shots, rebound, set defense

The best way for Miami to limit the Jokic/Murray action and the Denver offense in general is to slow the game down. Make them go against a set defense every time down. That didn’t happen enough in Game 3 — Denver was free-flowing on offense when Miami needs the game played in the mud.

For the Heat to change that dynamic two key things need to happen.

First, Miami has to make shots. It’s simplistic but it’s true. Denver isn’t going to run if they are taking the ball out of the net.

That starts with 3-pointers, because as has been noted everywhere the Heat are 6-1 when they shoot 45% or better from 3 this postseason (including Game 2 against the Nuggets), and unreasonably hot shooting has sustained their run to the Finals. The Heat starters were 5-of-19 (26.3%) from beyond the arc in Game 3, which is simply not good enough — Max Strus, Gabe Vincent and the rest of the role players must step up and knock down shots. However, the bigger concern in Game 3 was the Heat shooting 38.2% within eight feet of the basket. The Nuggets’ size is clearly bothering the Heat. Jimmy Butler needs to get downhill and then make the shots, Bam Adebayo has to get the floater to fall, and the Heat need to attack and get to the free throw line.

Second, the Heat can’t let the Nuggets win the rebounding battle by 25. Denver’s size advantage has played out in this series in many ways (including how they contested 3s in Game 3), but it is most clearly on the glass. Miami is getting one shot and they’re done, but the Nuggets grabbed the offensive rebound on 36.1% of their missed shots in Game 3, and if you give them that many second chances you will pay.

It will take gang rebounding and effort, but the Heat must be stronger on the glass.

3) Vaughn Dalzell’s betting recommendations

Over/Under: The total continues to drop from game-by-game starting at 219.5 then going from 216.5 to 214.5 and now 210.5 for Game 4. Denver and Miami have struggled with consistency when it comes to scoring, Miami a little more than Denver. The Nuggets are shooting 51% to Miami’s 41% from the field and averaging 10 more free-throw attempts per game. The pace and tempo of this series has barely changed through three games and if it wasn’t for Miami’s 38-point fourth quarter in Game 2, the Under would be 3-0 in this NBA Finals. I will keep riding the Under.

Player Props: In this series there have been four players worth betting overs; Jamal Murray, Nikola Jokic, Jimmy Butler and Bam Adebayo. On the other hand, there have been some very good fade prospects for unders such as Kevin Love, Max Strus, Caleb Martin, Michael Porter Jr. and Kentavious Caldwell-Pope, who are all shooting 31% or worse from the field. When betting player props in the NBA Finals, keep it simple stupid (KISS).

(Check out more from Dalzell and the team at NBC Sports Edge.)

Here is more on the Nuggets

Check out more on the Heat

Check out more on the Suns

1) Miami has to slow the Jokic/Murray two-man game. Somehow.

2) Miami has to make shots, rebound, set defense

3) Vaughn Dalzell’s betting recommendations

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