Voter participation numbers in the United States can be depressing. In 2016, during the last presidential election, an estimated 61.4 percent of eligible voters went to the polls, and in non-presidential election cycles that number can fall way, way off. Voter apathy in the USA is a real issue, one that hurts our democracy.
To help counter that a number of NBA teams — Kings, Bulls, Lakers, Clippers, Bucks — as well as teams from other sports are teaming up to “Rally the Vote,” a new drive to push voter registration among sports fans. The goal is to get the message out before the deadline to register for the upcoming November elections (in most states that is in October).
It is an effort from teams that falls in line with what NBA Commissioner Adam Silver has encouraged players to do — speak out on social issues, be involved, try to make the world a better place. The idea is a simple one: to make sure everyone’s voice is heard through the ballot box, where it can make a real impact on our country.
“If we can make buying a ticket to a sporting event accessible in a few clicks, there is no reason why registering to vote shouldn’t be the same,” said Vivek Ranadivé, Owner and Chairman of the Sacramento Kings, who spearheaded this project. “Voting is one of the most important things we do as Americans and is central to our democracy, yet tens of millions of people are not registered to vote. Sports teams have a responsibility to enact positive change in their communities, and I’m proud to see so many of us coming together to help fans register to vote so that they can have a voice in elections.”
The teams are partnering with Democracy Works, a nonpartisan, nonprofit organization that uses technology to make voting easier. Teams involved in Rally the Vote — which also includes the MLB’s White Sox, Giants, and A’s, plus the NFL’s 49ers — will encourage fans to register to vote this election season. Through team mobile apps, websites and social media platforms, fans will be directed to TurboVote, a Democracy Works tool that allows voters to register, file for an absentee ballot and receive election reminders.
Kings’ rookie Marvin Bagley III recorded a PSA for the project. Fans attending games for these teams in the coming weeks will see that PSA and hear about it though arena announcements, plus the teams will make pushes on other platforms to get people involved.
It’s an important cause, and good on Ranadivé and the Kings for spearheading this push. More people voting, more people taking advantage of their rights and expressing their voice, the better. Like at a sporting event, it’s just more fun with more people involved.