LeBron James is a smart man, one who knows what his empire is built upon:
And him being better than anyone else in the world at it.
While his post-career life is in Los Angeles — his production company has “The Wall” on NBC, is in the early stages of putting together an NBC comedy about the family life of Ben Simmons, is producing “The Shop” on HBO, is making “Space Jam 2” with LeBron as the star, and more — do not suggest to LeBron that might get in the way of basketball.
“I’m a basketball player. I play ball, that’s what I do,” LeBron said earlier in his press conference. “That’s what I live by and when I do it at the level I do it at everything else takes care of itself.
“As far as my business, those things have been taking care of themselves long before I came out here to be part of the Lakers franchise.”
LeBron is right about that. His production company — led by Maverick Carter — has been working on Space Jam for a couple of years now, and if LeBron had decided to stay in Cleveland or sign in Philadephia or anywhere else that project would still be going forward. They’d still be filming next summer in the off-season, regardless of where he played.
LeBron is very good at compartmentalizing his life. The great ones are. Kobe Bryant had side projects, but it never slowed down the effort he put into the game. Same is going on right now with Stephen Curry and James Harden. Michael Jordan did it before them, and Magic Johnson before him. Those guys have brands that are empires of their own now, but they all know what the foundation of that success is.
And they don’t let anything get in the way of basketball. Not like that.