The sexual harassment and workplace environment scandal that engulfed the Dallas Mavericks shook other NBA teams and forced some internal reassessment long before the league and an independent investigator released their report on Dallas this week. As part of the deal, Mark Cuban is donating $10 million to “organizations that are committed to supporting the leadership and development of women in the sports industry and combating domestic violence,” and the team must subscribe to a number of new reporting procedures.
Just to hammer the importance of the issue home, NBA Commissioner Adam Silver sent a memo to all 30 teams saying they need to think about diversity in management and have a focus on preventing workplace harassment.
While the money from the $10 million goes to good causes and is four times what the NBA could have fined Cuban itself under the current league bylaws, it is not going to hurt a man worth an estimated $3.9 billion. Cuban appeared both repentant and bothered by what was happening under his roof, but the punishment handed down came off as light, even though Cuban did quickly make changes within the organization — long before the report came out, starting at the top with the hiring of Cynthia Marshall as CEO — and was not personally involved nor did he have knowledge of the situation, according to the investigation. There is no right answer here. What would have really sent a message to teams was taking away draft picks, however, Dallas’ basketball side of the operations — players, coaches, etc. — were not implicated in the investigation, and it was instead the opposite, the basketball side was seen as a safe haven. Taking away draft picks felt like punishing the wrong people for the crimes, sort of like the NCAA. There were other options, but all seemed flawed.
Having it happen once can be spun as an outlier by the league, a one-off situation. If it happens again, the conversation changes. Silver does not want that to happen, hence the memo and reminder.