Filling the 76ers vacant general manager position dragged out all summer for one main reason:
They liked what they already had in-house. The Sixers were an especially collegial and collaborative group with their decision making, and if they brought in a big name from the outside — former Cavaliers’ GM David Griffin, or the two guys who went deep into the interview process Utah assistant GM Justin Zanik on Rockets VP Gersson Rosas — it would change that dynamic.
Which is why they have decided to keep this in the family, and will promote Elton Brand from vice president of basketball operations to general manager. It’s a story broken by Adrian Wojnarowski of ESPN and confirmed by NBC Sports Philadelphia’s John Clark.
Brand, a former Philadelphia player, was the general manager of their G-League team, the Delaware Blue Coats, before becoming the VP of basketball operations. He will replace Bryan Colangelo, who was forced out following a Twitter scandal involving his wife.
There were other title changes within the organization as well.
What this means on the ground is don’t expect any significant changes with the Sixers’ plans — nor should there be. They are banking on Joel Embiid, Ben Simmons, and Markelle Fultz — now with a functional jump shot, they hope — to be at the core of a contending team, then next summer they will go big game hunting again for an elite free agent. (There is more pressure to get a deal done this summer before the big extensions for those young stars start to really kick in.) That said, this is a team poised on the brink of a great run.
And if things are going well, why make a dramatic change? Brand can help them on the course already set.