And the rich get richer.
Kobe Bryant is a smart man who studies whatever he does. He was that way on the court, breaking down film on opponents and knowing what was coming next, being one step ahead. He’s done the same in his post-NBA life, which is in part how he won an Oscar. He is calculated.
The same with his investments. Before he stopped playing, he invested in a new sports drink called BodyArmor. (Did you notice the last couple years of his career he always took down or at least turned the label away of NBA sponsor Gatorade when he sat at a podium to speak?) This week, his investment in that company paid off big time, reports Darren Rovell of ESPN.
On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.
Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
At least where I shop, BodyArmor — marketed as a healthier alternative to the other sports drinks — is showing up in the same spaces as Gatorade, Powerade, and the rest. It’s got a growing market share, with more than $400 million in sales expected this year.
I guess Kobe can afford college for his daughters now. Although, he may have already had that covered.