Kobe Bryant’s investment in BodyArmor is paying off – in a huge way.
Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in a total of roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
Bryant earned about $330 million in his 20-year playing career. Add endorsements and this investment, and he could be approaching the level of wealth necessary to buy a major share of an NBA team (if that’s what he wants, which it doesn’t seem to be).
But we need greater context to understand Bryant’s acumen as an investor. If he diversified his portfolio, reporting on only the big winner could be extremely misleading. It’d be like saying Bryant made 11,719 shots. It’s impressive. But understanding how impressive requires knowing how many shots he attempted.