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Pistons present themselves as Eastern Conference heavyweights with Dwane Casey

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DETROIT – Pistons spokesman Mark Barnhill, introducing new coach Dwane Casey, said he tucked his notes for today’s press conference into his jacket pocket. Then, as he pulled them out, he discovered an old Pistons playoff ticket in the same pocket.

“It’s a bit of an omen and a bit of a challenge,” Barnhill said.

The ticket was for the Pistons’ best playoff performance in a decade.

“No pressure,” Casey said.

Actually, really, no pressure.

Detroit lost by only two points in Game 4 of the 2016 first round, getting swept by the Cavaliers in the game Barnhill referred to. The Pistons haven’t won a playoff game in the last 10 years and reached the postseason only twice in that span. A two-point loss was their best result.

They’re starving for only moderate success. The 59 wins and second-round loss that got Casey fired by the Raptors? That’d be a dream season in Detroit. Even just making the playoffs next year would be welcomed.

“Our time is now,” Casey said. “…The talent level on the roster is there.”

It better be.

The Pistons are too close to the luxury-tax line to use most of the mid-level exception. They surrendered their first-round pick in the Blake Griffin trade. They’re left with only the No. 42 pick in the second round.

“Whatever player we get, that would be great. But we don’t need another one,” Pistons owner Tom Gores said. “Like, we’re good. That’s why Dwane is here.”

That and $35 million.

The Pistons presented Casey with a favorable contract, a front-office head he knows (more on that later) and a solid roster. Detroit is probably better off trying to win now, because the alternative would be even trickier to pull off. With so many highly paid players stained by losing, the Pistons can’t easily switch paths and rebuild. Blake Griffin, Andre Drummond and Reggie Jackson are close enough to their primes that the present should be the priority, even if this team maxes at pretty good.

Yet, Detroit’s brass couldn’t help but raise expectations even further.

“We have three very – we have a great roster – but very special players,” Gores said of Griffin, Drummond and Jackson.

That’s an overstatement. Besides, how much noise can Detroit make with the Celtics and 76ers rising the Raptors still hanging around?

“I feel very comfortable that we’ll have a product that will compete with the teams that you just said,” Gores’ advisor, Ed Stefanski, said. “We have to win games, as Tom said. But you don’t usually get to an organization and have three core guys like we have.”

Again, they’re talking about Blake Griffin, Andre Drummond and Reggie Jackson.

Griffin hasn’t made an All-Star team in three years, a drought players rarely escape. Drummond is a borderline All-Star in the East (and a tough fit with Griffin). Jackson has only once even sniffed the All-Star discussion.

Casey also praised those three – and Detroit’s last three first-round picks: Stanley Johnson, Henry Ellenson and Luke Kennard. Johnson particularly drew attention from Casey, whose Raptors got swept by LeBron James‘ Cavaliers the last two years and lost the most lopsided six-game series in NBA history to Cleveland the previous year.

“Somebody said, ‘Well, what happened to Toronto in the playoffs? ‘Well, I said, ‘It’s about matchups,'” Casey said. “And Stanley Johnson is the best match up for 23 in Cleveland that there is, physically.”

Maybe Casey, with his strong record of player development, will help Johnson eventually compete at those high levels.

“We’re not developing,” Casey said. “We’re not two or three years away. We want to win right now.”

The Pistons are so confident in their current roster, they haven’t even hired a general manager or equivalent. For now, Stefanski – advisor to the owner with the title of “senior executive” – is running the show. It sounds as if that could continue for a while.

“We could make Ed GM tomorrow,” Gores said. “That’s easy. If you guys want a title, that’s kind of easy.

“That’s not the point. The point is we’re building an organization, not around one person, but around what our vision is.”

Stefanski said, no matter how the front office is assembled, Casey will report to him. And Stefanski will report to Gores.

After giving Stan Van Gundy massive control, the Pistons are dispersing power.

Casey is a good coach, and he’ll help. Stefanski has plenty to prove as a front-office head. Gores is still learning as an owner, a failed experiment (keeping Joe Dumars) and unfulfilling tenure (Van Gundy’s) behind him. The roster is solid, though unexciting, when healthy.

They’re now all in it together, awaiting a chance to deliver. Considering how modest external expectations are, maybe they will.

But as the Pistons overstate their standing, it gets harder to take them seriously.

Pistons reportedly reach buyout with Reggie Jackson, he’s headed to Clippers

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Reggie Jackson came to Detroit to be the outside to Andre Drummond‘s inside. That never panned out, in part due to a rash of injuries to Jackson that kept a lot over a couple of those seasons.

Drummond has been traded to Cleveland, and with that it was time for the Pistons to move on from Jackson as well. As had been rumored was coming, the Pistons and Jackson have agreed to a buyout, reports Adrian Wojnarowski of ESPN.

And, once he clears waivers, he is headed to the Clippers.

Jackson has only played in 14 games this season due to injury but has averaged 14.9 points and 5.1 assists a game when he has played, plus is shooting 37.8 percent from three. Jackson is making $18 million this season, the final year of a five-year, $80 million contract he inked back in 2015. He is a free agent this summer.

Why the Clippers? They are contenders, and Jackson is friends with Paul George.

The Clippers get two things out of this. First, they get a third point guard who can spell Patrick Beverley 10-12 minutes a night down the stretch (and fill in if Beverley suffers an injury). Second, the Clippers keep a playmaking guard away from the Lakers.

Detroit saves a little money and takes another step to clear the roster for a rebuild. They have Derrick Rose and Brandon Knight at the point guard spot, don’t be surprised if they call up a few guys from the G-League to see if they can find a longer-term option.

Adam Silver acknowledges ratings drop as NBA tries to connect young viewers to broadcasts

NBA commissioner Adam Silver
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One of the NBA’s great strengths is its core audience is younger than the other major American sports.

One of the NBA’s great challenges is its core audience is younger than the other major American sports.

That means a lot of NBA fans are cord cutters — or, never had a cord to begin with — and don’t consume their entertainment the way their parents and grandparents did. Much the way we do a poor job measuring the economy by doing it the same way we did a century ago, using traditional Neilson rating measures is a poor way to judge the number of eyeballs on a game. Viewership is evolving.

But make no mistake, traditional ratings are down for the NBA, both nationally and at the regional level. Nationwide ratings are down by 12 percent, including 13 percent on TNT and 16 percent on ABC. On the regional level, the Sports Business Journal reports ratings are down by 13 percent. That is due to some big drops in certain markets (the Bay Area, for example), while the NBA says that ratings are up in 13 of the 28 markets that have reliable Neilson numbers (28 cities because Toronto and Denver are not included, the latter of which has a coverage/cable dispute that has much of the greater Denver region unable to view games at home).

NBA Commissioner Adam Silver owned the drop during All-Star weekend. He added that while the league could blame injuries to players that would be draws  — Stephen Curry and Klay Thompson with the Warriors, Zion Williamson with the Pelicans, Kevin Durant in Brooklyn, etc. — the bigger issue is connecting those younger viewers to NBA broadcasts.

“It’s well-known that on one hand we’re celebrated by some because we have such a young fan base, but that young fan base is disconnecting from pay television in record numbers, and by disconnecting, not just simply not subscribing to cable or so-called cutting the cord, they’re not watching traditional paid television the way they used to,” Silver said during his All-Star weekend press conference. “They’re watching over-the-top streaming services. They’re watching screens, but it’s not essentially pay TV.

“So the good news for the league is that, when we look at all other data points, particularly what we see in social media, what we see in terms of distribution of highlights and general chatter around our games, we’ve never been more popular. But we haven’t found a way to connect those young fans to our broadcast through whatever platform they’re going to be delivered.

“Again, I think it’s a very solvable problem. Our two primary media partners, Disney and AT&T, are both very engaged in these issues…

“So it’s not an issue unique to the NBA. We may be affected by it a little bit more compared to some properties because we have such a young fan base, but I’m super confident over time we’ll work through it because there remains enormous interest in our players and our game.”

Silver also showed at the NBA’s tech summit where he thinks the broadcast of NBA games is headed, trying to bring the courtside experience into the home (with an assist from Bill Murray).

Silver isn’t alone in thinking this way. Dallas Mavericks owner Mark Cuban, for one, said basically the same thing recently.

A well-respected media consultant recently told Forbes magazine he doesn’t think this ratings downturn is going to hurt the league in 2025 when it’s time to negotiate a new broadcast deal.

“This season’s NBA ratings story is silly. It is a small sample size. This is a year-round league with year-round stories,” says sports media consultant Lee Berke of LHB Sports. “The next NBA media agreements will be a substantially evolved set of deals because of streaming. There will be an increasing range of media companies that want the NBA for the U.S. and worldwide.”

The current $2.7 billion per year NBA deal with ESPN and TNT runs through the 2024-25 season, and Berke expects the next deal to roughly double in value.

That’s the vision Adam Silver sees. It’s just a matter of figuring out how to connect those young viewers to the content. Then to stop measuring viewership the way our grandparents did.

Report: Larry Drew wanted to quit as Cavaliers coach during last year’s All-Star break

Former Cavaliers coach Larry Drew
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John Beilein is reportedly considering resigning as Cavaliers coach.

This makes the second straight season Cleveland’s coach contemplated departing at the All-Star break.

After firing Tyronn Lue in October 2018, the Cavs named Larry Drew interim coach. He immediately rejected the the title. Following an awkward week of Drew acting as the Cavaliers’ head coach but insisting he wasn’t head coach, they eventually paid him enough to accept the role. After the season ended, the Cavs and Drew parted ways.

His exit could have come sooner.

Joe Vardon of The Athletic:

He wanted to quit at the All-Star break last year on Cleveland. He just wanted to leave, wanted to have them promote whoever their G League coach is.

Larry Drew had more than a million dollars coming his way, and he was talked out of this, I think by his agent. Like, “You cannot do this.” Like,” It’s insane. You can’t leave now. Just stick it out.”

Beilein obviously has his own unique issues. But this reflects quite poorly on the Cavaliers.

Losing obviously factors. Cleveland is just starting to build up post-LeBron James. It’ll take time.

But plenty of teams rebuild and lose. They usually don’t have consecutive coaches ready to quit.

Owner Dan Gilbert and general manager Koby Altman better take a hard look at what’s failing culturally.

‘There’s a possibility’ DeMarcus Cousins returns to Lakers for playoffs

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It remains a real longshot, but Lakers’ coach Frank Vogel isn’t shutting the door.

DeMarcus Cousins has not stepped on the court this season for the Lakers, having torn his left ACL in workouts over the summer. He’s still at Staples Center nearly every game, and is working on his rehab.

Deep into his press availability Saturday, Lakers’ coach Frank Vogel was asked if it’s possible Cousins could return this summer (hat tip to Sam Quinn of CBS Sports for noticing).

“He’s on track to get healthy by the playoffs, and we’ll have to see where he’s at with rhythm and conditioning and timing and all that stuff,” Vogel said. “But there’s a possibility he returns this season, yes.”

As much as Cousins is hungry for a ring, don’t bet on getting any serious run. The Lakers are legit title contenders who have gotten good play out of JaVale McGee and Dwight Howard at center this season, and in the playoffs they likely will lean even more on Anthony Davis at the five (with LeBron James playing more four). Mix Cousins into that and it could throw off the rotations and rhythm of the team just as they enter the postseason.

How much Cousins could help the Lakers also would be up for debate. In last season’s NBA Finals, when Cousins was with Golden State, he was forced into heavier minutes because of injuries to Kevon Looney. While he had a strong Game 2 for them in a win — 11 points and 10 rebounds — for most of the series he hurt the Warriors. Cousins averaged 8.3 points and 4.7 rebounds a game, but shot 42.5 percent overall, 22.2 percent from three, and was a bigger liability on the other end of the court where the Raptors repeatedly attacked him through the pick-and-roll. The Warriors were offensively better with a very limited Looney on the court, once he was able to return.

Cousins is not the most mobile of players at this point, not surprising coming off an Achilles and ACL injury, but opposing teams will show no mercy.

Still, the door is open. If Cousins can get some run in less-stressful minutes and get his legs under him, who knows what we might see deep in the Lakers’ playoff run.