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Puma signs likely No. 1 pick Deandre Ayton, hires Jay-Z

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When it was announced that likely top-three pick Marvin Bagley III signed a shoe endorsement deal with PUMA, we noted that they were going all in and spending big (Bagley’s contract is about three times the average high draft pick first shoe deal).

We didn’t know the half of it.

On Monday word came the German-based shoe manufacturer had also inked a deal with likely No. 1 pick DeAndre Ayton, had signed their original endorser Walt “Clyde” Frazier to a lifetime deal, and hired Jay-Z to help with the branding and on the business side.

That’s a heck of a day. And a massive commitment to the market.

Winning over people to buy PUMA basketball shoes is going to take a few things (including making great shoes), but getting high-profile endorsers is part of it. Ayton can potentially be that for them, a global brand ambassador.

Nick DePaula of ESPN broke the Ayton news and had details from the player himself.

For Ayton, there was plenty of interest in pursuing a shoe deal with Puma, although the brand has been out of the basketball landscape for 20 years since signing Vince Carter in 1998. Ayton shares a connection to two of its biggest ambassadors, Olympic sprinter Usain Bolt of Jamaica and pop star Rihanna of Barbados, after growing up in the Caribbean.

“Puma is pretty popular in the Bahamas,” Ayton said. “I’ve always seen the brand growing up. [Bolt] is one of the first people I saw with the brand. It’s important to me that someone I identify with and admire as an athlete is with the same brand.”

PUMA also reached an endorsement deal with NBA rookie to be Zhaire Smith.

Going old-school with Frazier was a classy touch.

But the surprise news was the partnership with Jay-Z and his Roc Nation organization. Complex had the story.

On top of that, Jay-Z has joined as the company’s president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, Jay-Z felt it “was something he wanted to be a part of,” according to Petrick.

Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.

Will this work?

Maybe, despite Nike’s stranglehold on the basketball shoe market (through the Jordan brand as well as endorsers such as LeBron James and Kevin Durant), there is room to get a foothold in the space. However, this needs to be a long-term commitment from PUMA where they not only design quality products but keep doing it for years and years. It’s one thing to maybe buy a pair of retro low-top Clydes to wear around, it’s another to get people to change the shoes the play in. People trust Nike and their products (and, to a lesser extent, Adidas and UnderArmor). PUMA has a lot of work to do to earn that level of respect.

But you can’t fault them for coming back with a big splash.

Mike D’Antoni on Chris Paul suspension: ‘What is he supposed to do?’ (VIDEO)

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The NBA suspended Houston Rockets point guard Chris Paul along with the Los Angeles Lakers’ Rajon Rondo and Brandon Ingram on Sunday.

It was the opinion of the league office that all three players should be suspended for their role in a fight that took place on Saturday night between the Rockets and the Lakers at Staples Center.

Rockets coach Mike D’Antoni took exception to Paul’s suspension, saying that he thought it was “not equitable” that Paul had to face suspension.

The NBA determined that Rondo indeed did spit in Paul’s face, or at least in the direction of him, directly preceding Paul’s eye poke on Rondo. That kicked things off into full force, and it devolved from there.

Via Twitter:

All the suspensions were fairly weak. Ingram got just four games for his initial instigation and giant, loping punch toward Paul. Rondo received three games for spitting on Paul and landing punches. Paul received two games for punching Rondo.

It’s unlikely that anybody was going to be happy with the result of the discipline just because of the bad blood involved. However, the league made comment about the suspension afterward, with the NBA’s Executive Vice President of Basketball Operations Kiki VanDeWeghe taking to television later on Sunday.

VanDeWeghe’s explanations don’t satisfy me, and they certainly wouldn’t if I were a Rockets fan. Guys going chest-to-chest and having tensions rise as one thing. Spitting at somebody is another. It’s a level of actionable disrespect that directly influenced and raised tensions during the incident.

Ingram looked childish for shoving James Harden, but his punch came after Rondo got Paul wound up by spitting on him. It’s hard for me to understand how Rondo didn’t get a matching sentence with Ingram at the very least.

For reference, Carmelo Anthony was suspended for 15 games in 2006 after he clocked a player on the New York Knicks during a fight as a member of the Denver Nuggets. Given that precedence, something approaching double digits for both Ingram and Rondo seems like it would have been more appropriate.

Juancho Hernangómez bats game-clinching block to beat Warriors (VIDEO)

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We all knew the Denver Nuggets were going to be exciting this season, but nobody expected them to come through with this kind of statement result this early.

On Sunday as the Nuggets took on the Golden State Warriors, a tight game in Colorado lead to a drive by Stephen Curry in the closing seconds that could have won the defending champions the game.

Instead, Juancho Hernangómez became a Denver legend.

Via Twitter:

It was a serious block by Hernangómez on Damian Jones.

Denver beat the Warriors, 100-98, moving the Nuggets to 3-0 on the year and giving Golden State its first loss of the season.

Kyle Lowry on DeMar DeRozan handshake routine: ‘He’s my best friend’ (VIDEO)

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Kyle Lowry was not happy with the Toronto Raptors when the team traded DeMar DeRozan to the San Antonio Spurs this offseason for Kawhi Leonard.

Lowry and DeRozan are best friends, and their budding romance has been a sentimental point for fans in Toronto and abroad.

But life goes on, and the Raptors again are one of the teams expected to challenge for an Eastern Conference Finals appearance. That hasn’t kept Lowry from doing the same handshake routine he used to do with DeRozan before games this season.

The only difference? DeRozan isn’t there to help dap up Lowry.

Via Twitter:

For his part, Lowry told NBA TV after Toronto’s game on Saturday that he will continue to do the handshake routine because the DeRozan will always be his best friend.

Even thousands of miles apart you can’t keep these guys from showing love for each other.

NBA confirms Rajon Rondo spit at Chris Paul, hands out suspensions after fight

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With the NBA dissecting video from Saturday night’s game between the Houston Rockets and Los Angeles Lakers like the Zapruder film, it was only a matter of time before we saw suspensions handed down for Chris Paul, Brandon Ingram, and Rajon Rondo.

On Sunday, the league announced its decision.

After reviewing tape, the NBA determined that Rondo did indeed spit on Paul. Ingram was seen as the initial instigator, and thus was served with a heavier sentence.

The finally tally was:

  • Four games for Ingram
  • Three games for Rondo
  • Two games for Paul

Here’s the relevant details per the NBA’s release.

Via NBA:

Ingram has been suspended for aggressively returning to and escalating the altercation and throwing a punch in the direction of Paul, confronting a game official in a hostile manner, and instigating the overall incident by shoving Rockets guard James Harden. Rondo has been suspended for instigating a physical altercation with, and spitting and throwing multiple punches at, Paul. Paul has been suspended for poking at and making contact with the face of Rondo, and throwing multiple punches at him.

We have been waiting on these suspensions largely to see how the NBA would discipline one of the first actual fights in some time. A maximum of four games seems a little light to me. Carmelo Anthony was suspended for 15 games in 2006 when he clocked Mardy Collins during a fight between the New York Knicks and Denver Nuggets.

Rondo only getting three games despite having spit on an opponent is also pretty wild. That’s crazy disrespectful and I would not believe you if you tried to tell me that this bad blood will end here.

Both the Lakers and Rockets will miss some of their most important players as they start duking it out in the tough Western Conference.