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Puma signs likely No. 1 pick Deandre Ayton, hires Jay-Z

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When it was announced that likely top-three pick Marvin Bagley III signed a shoe endorsement deal with PUMA, we noted that they were going all in and spending big (Bagley’s contract is about three times the average high draft pick first shoe deal).

We didn’t know the half of it.

On Monday word came the German-based shoe manufacturer had also inked a deal with likely No. 1 pick DeAndre Ayton, had signed their original endorser Walt “Clyde” Frazier to a lifetime deal, and hired Jay-Z to help with the branding and on the business side.

That’s a heck of a day. And a massive commitment to the market.

Winning over people to buy PUMA basketball shoes is going to take a few things (including making great shoes), but getting high-profile endorsers is part of it. Ayton can potentially be that for them, a global brand ambassador.

Nick DePaula of ESPN broke the Ayton news and had details from the player himself.

For Ayton, there was plenty of interest in pursuing a shoe deal with Puma, although the brand has been out of the basketball landscape for 20 years since signing Vince Carter in 1998. Ayton shares a connection to two of its biggest ambassadors, Olympic sprinter Usain Bolt of Jamaica and pop star Rihanna of Barbados, after growing up in the Caribbean.

“Puma is pretty popular in the Bahamas,” Ayton said. “I’ve always seen the brand growing up. [Bolt] is one of the first people I saw with the brand. It’s important to me that someone I identify with and admire as an athlete is with the same brand.”

PUMA also reached an endorsement deal with NBA rookie to be Zhaire Smith.

Going old-school with Frazier was a classy touch.

But the surprise news was the partnership with Jay-Z and his Roc Nation organization. Complex had the story.

On top of that, Jay-Z has joined as the company’s president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, Jay-Z felt it “was something he wanted to be a part of,” according to Petrick.

Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.

Will this work?

Maybe, despite Nike’s stranglehold on the basketball shoe market (through the Jordan brand as well as endorsers such as LeBron James and Kevin Durant), there is room to get a foothold in the space. However, this needs to be a long-term commitment from PUMA where they not only design quality products but keep doing it for years and years. It’s one thing to maybe buy a pair of retro low-top Clydes to wear around, it’s another to get people to change the shoes the play in. People trust Nike and their products (and, to a lesser extent, Adidas and UnderArmor). PUMA has a lot of work to do to earn that level of respect.

But you can’t fault them for coming back with a big splash.

Markelle Fultz says last season was about injury, he’s back now with confidence

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Philadelphia went big game hunting in free agency and came up empty. If they are going to seriously challenge Boston this season for the top of the East, it’s going to be because of internal improvement — Joel Embiid needs to get better, Ben Simmons needs to get better…

And Markelle Fultz needs to be on the court and look like a No. 1 pick.

We’ve seen glimpses that his shot looks better after spending the summer with the shot guru Drew Hanlen, and at Sixers media day he sounded confident. Courtesy Matt Haughton at NBC Sports Philadelphia:

“I think it was a mis-term in words, but me and Drew have talked (after Hanlen said Fults had the yips),” he said. “What happened last year was an injury. Let me get that straight. It was an injury that happened that didn’t allow me to go through the certain paths that I needed to, to shoot the ball.

“Just like any normal person, when you’re used to doing something the same way each and every day and something happens, of course, you’re going to start thinking about it. It’s just normal….

“Everybody knows what happened last year, so this summer was really just me working to get my mechanics back, my confidence back, my swagger back. It was a very productive summer,” Fultz said. “I’m happy with the work I put in with Drew (Hanlen). We put up a lot of shots, a lot of hours in the gym. I’m happy with where I’m at right now going into training camp.”

Fultz is saying all the right things. That and $4 will get you a pumpkin spice latte at Starbucks (although why you’d want it is beyond me).

 

The proof starts Saturday in training camp and runs through the season. It’s about results now. Expectations for Fultz are high, but welcome to the life of a No. 1 pick. His bolstered swagger will be tested, we’ll see how he handles it.

Joel Embiid on DeAndre Ayton: ‘He’s about to get his ass kicked this year’

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At some point in the future — maybe not as far in the future as he thinks — a lot of NBA fans are going to turn on Joel Embiid and his unfiltered trash talk and social media presence. (Which, oddly, is very different from how teammates describe him, this seems to be more of a public persona.) It’s the nature of fame, we love the rogues and rebels until we don’t.

For now, Embiid is a lot of fun.

He went on the set of ESPN’s “The Jump” with Rachel Nichols on Friday (at Sixers media day) and when the picture of Deandre Ayton came up, well…

“He’s about to get his ass kicked this year.”

Embiid isn’t wrong.

Ayton is going to have a good rookie year, maybe very good (although the lack of a quality point guard to feed him the rock in spots he can do damage will hurt him), and at Summer League Ayton was a bit of a man-child against other rookies and young players. However, he showed flaws — his hands, for one, need to get better — and nightly in the NBA teams will roll out men who can match him and push back on him. It’s going to be harder than he realizes, and not just with Embiid or Rudy Gobert or DeAndre Jordan or Andre Drummond or Marcin Gortat and the other guys who can match up physically with him, but with the skill guys as well. Ayton isn’t going to push around Draymond Green easily. Al Horford is going to school him with skills.

Ayton is going to be on a learning curve this season, a steep one at times. All rookies get that. What matters is how he responds and how he develops. Expectations are rightfully high, but he’s got some learning to do.

Report: Jimmy Butler may not report to camp; Minnesota owner handling trade talks

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Hot mess doesn’t do the Minnesota Timberwolves situation justice. Trainwreck? Epic fail? Cluster%*#$?

Personally, I am going to go with:

Call it what you want, within the span of a week the Timberwolves have devolved into a situation where the team’s best player is demanding a trade and now, reportedly, may just skip training camp if he’s not moved. Meanwhile, the GM is adamant in saying he will not trade said player — one Jimmy Butler — so the owner is reportedly taking this over directly and telling teams to contact him.

Here is where things stand heading into Friday night.

Butler and coach/GM Tom Thibodeau met Tuesday in Los Angeles (a meeting that was initially in Minneapolis but that got moved in Los Angeles and pushed back a day), where Thibodeau laid out his plans for the season, but before he left Butler asked for a tradespecifically to the Clippers/Nets/Knicks. This set off all sorts of social media drama with Andrew Wiggins and rumors about Towns’ girlfriend that we’re not going to dive into now, but is giving the Timberwolves organization headaches. Towns has a $158 million contract extension sitting on the table, but told management he can’t coexist with Butler and reportedly will not sign the new deal until the Butler situation is resolved.

Thibodeau has adamantly rejected teams that have called and even tried to start a trade discussion, and would rather quit than move him for a rebuilding package of picks. The offers for a Butler trade and possible rental, even from teams that could re-sign him as a free agent next summer, are not going to be that good.

Since Thibodeau wants no part of trading Butler, owner Glen Taylor — who has a rocky relationship with Thibodeau — is telling the other owners he will make the trade and to reach out to him, reports Adrian Wojnarowski of ESPN.

As the Minnesota Timberwolves front office tells inquiring rivals that the franchise has no plans to trade All-Star forward Jimmy Butler, owner Glen Taylor had a different message for owners and executives at the NBA’s Board of Governors meetings: Butler is available, and prospective suitors should contact Taylor himself should they struggle to make progress with GM Scott Layden, sources told ESPN….

“The owner’s trading him,” one Board of Governors attendee told ESPN on Friday. “That was made clear. It’s just a matter of when.”

“He basically said, ‘If you don’t get anywhere with [Layden], and you’ve got something good, bring it to me,” another high-ranking league official told ESPN.

This points to a showdown between Thibodeau and Taylor potentially looming. Want to guess who wins showdowns between owners and GMs? Every time?

Meanwhile, a frustrated Butler — who left the Timberwolves in a terrible spot with the timing of his request a week before training camp, rather than earlier in the summer — could decide to sit out training camp, reports Jon Krawczynski in a must-read breakdown of how everything went wrong over at The Athletic.

This is Jimmy Butler. Thibs’ hand-picked pride and joy. The one who pledged to have his back through thick and thin and drag this woebegone franchise out of the dank cellar and into the spotlight.

Now he wants out. And there remains a real possibility that he will not report to training camp next week if a trade has not been consummated, sources said.

There is a whole lot to sort out here. If Taylor makes a trade, is he thinking more win-now guys, or younger players more on the Towns/Wiggins timeline? Will Thibodeau still be the coach/GM come opening night? How will Minnesota fans react to the inevitable step back that would come with a Butler trade (they are not getting equal value, and he was key to their playoff push last season)? And all of that is just the tip of the iceberg.

Dumpster fire seems just about right.

In wake of Mavericks’ scandal, Adam Silver warns other teams to eliminate harassment

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The sexual harassment and workplace environment scandal that engulfed the Dallas Mavericks shook other NBA teams and forced some internal reassessment long before the league and an independent investigator released their report on Dallas this week. As part of the deal, Mark Cuban is donating $10 million to “organizations that are committed to supporting the leadership and development of women in the sports industry and combating domestic violence,” and the team must subscribe to a number of new reporting procedures.

Just to hammer the importance of the issue home, NBA Commissioner Adam Silver sent a memo to all 30 teams saying they need to think about diversity in management and have a focus on preventing workplace harassment.

While the money from the $10 million goes to good causes and is four times what the NBA could have fined Cuban itself under the current league bylaws, it is not going to hurt a man worth an estimated $3.9 billion. Cuban appeared both repentant and bothered by what was happening under his roof, but the punishment handed down came off as light, even though Cuban did quickly make changes within the organization — long before the report came out, starting at the top with the hiring of Cynthia Marshall as CEO — and was not personally involved nor did he have knowledge of the situation, according to the investigation. There is no right answer here. What would have really sent a message to teams was taking away draft picks, however, Dallas’ basketball side of the operations — players, coaches, etc. — were not implicated in the investigation, and it was instead the opposite, the basketball side was seen as a safe haven. Taking away draft picks felt like punishing the wrong people for the crimes, sort of like the NCAA. There were other options, but all seemed flawed.

Having it happen once can be spun as an outlier by the league, a one-off situation. If it happens again, the conversation changes. Silver does not want that to happen, hence the memo and reminder.