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Puma signs likely No. 1 pick Deandre Ayton, hires Jay-Z

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When it was announced that likely top-three pick Marvin Bagley III signed a shoe endorsement deal with PUMA, we noted that they were going all in and spending big (Bagley’s contract is about three times the average high draft pick first shoe deal).

We didn’t know the half of it.

On Monday word came the German-based shoe manufacturer had also inked a deal with likely No. 1 pick DeAndre Ayton, had signed their original endorser Walt “Clyde” Frazier to a lifetime deal, and hired Jay-Z to help with the branding and on the business side.

That’s a heck of a day. And a massive commitment to the market.

Winning over people to buy PUMA basketball shoes is going to take a few things (including making great shoes), but getting high-profile endorsers is part of it. Ayton can potentially be that for them, a global brand ambassador.

Nick DePaula of ESPN broke the Ayton news and had details from the player himself.

For Ayton, there was plenty of interest in pursuing a shoe deal with Puma, although the brand has been out of the basketball landscape for 20 years since signing Vince Carter in 1998. Ayton shares a connection to two of its biggest ambassadors, Olympic sprinter Usain Bolt of Jamaica and pop star Rihanna of Barbados, after growing up in the Caribbean.

“Puma is pretty popular in the Bahamas,” Ayton said. “I’ve always seen the brand growing up. [Bolt] is one of the first people I saw with the brand. It’s important to me that someone I identify with and admire as an athlete is with the same brand.”

PUMA also reached an endorsement deal with NBA rookie to be Zhaire Smith.

Going old-school with Frazier was a classy touch.

But the surprise news was the partnership with Jay-Z and his Roc Nation organization. Complex had the story.

On top of that, Jay-Z has joined as the company’s president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, Jay-Z felt it “was something he wanted to be a part of,” according to Petrick.

Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.

Will this work?

Maybe, despite Nike’s stranglehold on the basketball shoe market (through the Jordan brand as well as endorsers such as LeBron James and Kevin Durant), there is room to get a foothold in the space. However, this needs to be a long-term commitment from PUMA where they not only design quality products but keep doing it for years and years. It’s one thing to maybe buy a pair of retro low-top Clydes to wear around, it’s another to get people to change the shoes the play in. People trust Nike and their products (and, to a lesser extent, Adidas and UnderArmor). PUMA has a lot of work to do to earn that level of respect.

But you can’t fault them for coming back with a big splash.

Deep and dominant Bucks give Pistons longest playoff-game losing streak of all-time

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DETROIT – Giannis Antetokounmpo finished dressing, sat in front of his locker and looked up.

Usually, that’s the signal a player is ready to begin his postgame interview.

The swarm of reporters in the visiting locker room barely even turned his direction.

“No media?” Antetokounmpo asked rhetorically as he feigned leaving. “OK.”

That the MVP favorite was an afterthought in the Bucks’ 119-103 Game 3 win over the Pistons on Saturday is a tribute to Milwaukee’s strength as a team. Four Bucks outscored Antetokounmpo as Milwaukee again crushed Detroit to take a 3-0 series lead.

All 132 teams up 3-0 in a best-of-seven series have won the series – most of them by sweep. The Bucks – who haven’t won a playoff series in the previous 17 years – can close this one in Game 4 Monday.

“It’s going to be a nice feeling, winning my first playoff series,” Antetokounmpo said after sitting back down. “And it’s going to be a nice feeling, the team getting out of the first round. And it’s going to be keep going. Whoever we play in the second round, I know it’s far away from here – six, seven days away – but whoever we play, we’re going to try to win.”

Forgive Antetokounmpo for looking ahead. Even for a team up 3-0, Milwaukee has looked particularly dominant.

The Bucks have outscored Detroit by 72 points so far – the second-largest margin through three games of a best-of-seven series. Here are the biggest combined margins through three games of all series (game scores in parentheses):

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Antetokounmpo (14 points, 10 rebounds, three assists, five fouls, four turnovers,) just never got got in a groove. The Bucks even got outscored by seven points with Antetokounmpo on the floor.

But Khris Middleton (20 points), Brook Lopez (19 points), Eric Bledsoe (19 points), Ersan Ilyasova (15 points), Nikola Mirotic (12 points) and George Hill (11 points) stepped up. The Bucks were +23 without Antetokounmpo – one of their best-ever marks while the superstar sat.

“It’s not just all about Giannis, as amazing and great as he is,” Milwaukee coach Mike Budenholzer said.

For the Pistons, it wasn’t all about Blake Griffin.

Detroit’s best and most important player surprisingly played through knee pain that sidelined him the first two games. Griffin (27 points and six assists) had his moments, but he was clearly hobbled. Though the Pistons’ offense flowed far better with Griffin, their defense remains no match for the Bucks’ elite attack. Especially with Griffin slowed.

In a skid dating back to 2008, the Pistons have now tied the Knicks (2001-2012) for longest playoff-game losing streak at 13 games.

Andre Drummond and Reggie Jackson are the only current Pistons who played in a 2016 sweep to the Cavaliers. Nearly everything – arena, ownership, front office coaching staff, players – has changed since a 2009 sweep to Cleveland, which was preceded by dropping the final two games of the Eastern Conference finals the year prior against the Celtics.

But this record now falls on the franchise.

Here are the longest playoff-game losing streaks of all time:

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With a deep supporting cast he truly seems to enjoy and a win, it was easy for Antetokounmpo to brush off his lackluster game.

“Hey, there’s going to be nights like this,” Antetokounmpo said.

For Detroit, a lot of them.

Nuggets beat Spurs 117-103 to tie series at 2-2

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SAN ANTONIO (AP) — Nikola Jokic had 29 points and 12 rebounds, Jamal Murray added 24 points and the Denver Nuggets beat the San Antonio Spurs 117-103 on Saturday night, rebounding from a flat performance tie the first-round series at two games apiece.

LaMarcus Aldridge had 24 points and nine rebounds for San Antonio. DeMar DeRozan added 19 points before he was ejected with five minutes remaining after arguing with an official over an offensive foul.

Game 5 is Tuesday night in Denver.

The Nuggets were more aggressive and physical after a deflating Game 3 loss, just as Denver coach Michael Malone had hoped.

“I want to see some emotion. I want to see some fire. I want to see some passion,” Malone said prior to the game.

Malone was able to stir that fire with a couple of changes after Derrick White‘s 36-point outing in San Antonio’s Game 3 victory.

Torrey Craig started over a struggling Will Barton and was charged with defending White to open the game, with Murray switching to Forbes. The moves proved beneficial, if not at first.

White was limited to eight points on 3-for-8 shooting after going 15 for 21 on Thursday. Craig finished with 18 points, going 5 for 7 on 3-pointers. Barton finished with 12 points and made all three of his 3-point attempts.

Down by 12 points in the first quarter, Denver outscored San Antonio 69-45 in the second and third.

Aldridge had 13 points in the opening quarter, shooting 5 for 9. His final points of the quarter came when he grabbed a miss by Marco Belineli and slammed it back in. Denver rallied in the second, with Jokic and Murray combining for 15 points as the Nuggets outscored 34-22.

The Spurs stopped driving to the basket and the Nuggets began making their 3-pointers.

Denver finished 15-for-31 on 3-pointers.

 

Trail Blazers’ Maurice Harkless fined $15,000 for throwing headband into stands

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Nobody wants your sweat.

I guess that’s the message the league was trying to send Portland’s Maurice Harkless, who was fined $15,000 by the league office for “throwing” his Ninja-style headband into the crowd near the end of Portland’s Friday night loss to Oklahoma City.

“Throwing” is a strong word for the light toss he made, not that the officials cared, Harkless was given a technical and ejected at the time for the move.

Harkless was fired up as he and Russell Westbrook had been jawing at each other before the ejection.

 

Spurs’ DeMar DeRozan ejected after throwing ball at referee Scott Foster in frustration

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Scott Foster and his officiating crew refereed Game 3 between the Clippers and Warriors Thursday night, and by the end players on both teams were frustrated enough with the tightly — but not consistently — called game they were ready to throw the ball at Foster.

San Antonio’s DeMar DeRozan couldn’t resist the urge.

Near the end of the Nuggets’ road win over the Spurs — which sends the series back to Denver tied 2-2 — DeRozan was given a charge call from Foster, then threw the ball in his direction out of frustration. When the notoriously short-fused Foster realized what happened, he ejected DeRozan. The league will back Foster on this, it can’t have players throwing balls at officials or making other grand gestures to show them up.

But DeRozan’s sentiment is easy to understand.

The Athletic did a survey asked about a quarter of NBA players a series of questions, including, “Who is the worst ref?” Foster came in second with 20.7 percent of the vote (Tony Brothers won the “honor,” and he is working the playoffs as well).

Expect Foster to keep working deep into the playoffs, he has officiated 18 Finals games in his career.