2 Chainz, Rapsody tell LeBron James’ story in first 2K19 ad

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Next year is the 20th anniversary of the NBA 2K franchise.

Which made the “who goes on the cover” choice kind of obvious — LeBron James. The greatest player of his generation, of the NBA 2K era.

To announce it and promote it, 2K got rappers 2 Chainz, Rapsody and Jerreau to perform a spoken word tribute to LeBron’s legacy. Check it out above. 2K19 hits the store shelves this fall (does anyone actually buy them off the store shelves anymore?).