Check out NBA’s new ‘Finally Mine’ Finals ad


We can forget through the many days off between games during the conference finals (and there may well be a week break between the end of those and the NBA Finals) just what is on the line — the Larry O’Brien trophy and a piece of immortality.

The NBA’s new ad “Finally Mine” is a reminder.

The music is “Finally Mine” from Juliet Roberts, in case you wondered.