On the court, Kobe Bryant went right at whoever he wanted to attack, wherever he saw a weakness.
No shock, but when Kobe wrote a series of ads for BodyArmor — the sports drink in which he owns a stake of the company — he went right at the main competition: Gatorade.
James Harden and Kristaps Porzingis star in two of the ads — Mike Trout and Skylar Diggins-Smith also have spots — and the theme is them not using outdated dress or communications. It’s the tagline of the ads — “thanks Gatorade, we’ll take it from here” — that is pure Kobe on the attack.
Plus, they’re well done.