Former Mavericks marketing manager: Mark Cuban oversaw business side, still doesn’t get it

AP Photo/Ron Jenkins
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Sports Illustrated detailed a predatory environment – including sexual harassment and domestic violence – in the Mavericks’ business office.

Mavericks owner Mark Cuban denied much interaction with the business side, expressed outrage this occurred and vowed to fix the problems.

Melissa Weishaupt, whom Sports Illustrated cited anonymously in its initial article, says Cuban hasn’t responded appropriately.

Weishaupt in Sports Illustrated:

I’m using my name because I’m still not sure the Mavericks get it. Since the story broke, owner Mark Cuban has repeatedly claimed he oversaw only the basketball side of that franchise, not the business side.

Sorry. It doesn’t work that way. You own 100% of the team, Mark. The buck stops with you. When I worked on the Mavs’ business side, all marketing, promotional and broadcasting decisions went through you. Nothing was decided without your approval.

I am using my name because I am convinced that Cuban still doesn’t recognize the culture he’s helped create or the plight of the women who still work for him. From where I sit, Mark’s response was to rush in like some white knight in a T-shirt and jeans and yell, Don’t worry, ladies of the Mavs, I will help you with paid counseling and a hotline you can call!

Now you want to help? We are not fragile flowers. We don’t long for counseling. (As for that hotline: I’ve spoken with a dozen current and former team employees; we have no idea what this is or how to find it.) We want equitable pay. We need to be treated with respect. When deserved, we ought to be given the same promotions as our male counterparts.

This problematic culture exists throughout the world. It would hardly be a shock if it still exists within the Mavericks, even after a spotlight was shined on them. In fact, there are indications it does.

If Cuban is sincere in his desire to provide better conditions for the women working for him, he should listen to people like Weishaupt. He can defend himself if he disagrees with her claims, but he also shouldn’t act as if he automatically knows all the solutions to these problems.