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Instead of desired playoff appearance, Jazz might have found better prize in hotshot rookie Donovan Mitchell

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DETROIT – Donovan Mitchell inspires confidence.

Chris Paul watched him play at a spring camp and told Mitchell, who was leaning toward returning to Louisville for his junior season, to declare for the NBA draft. Jazz general manager Dennis Lindsey threatened to fire anyone who revealed how good Mitchell looked in a pre-draft workout then traded up to pick the guard No. 13. After Gordon Hayward left Utah for the Celtics in free agency and early injuries set in, Jazz coach Quin Snyder made the rookie his go-to player. Fans flocked to Mitchell for his high-flying dunks, bold pull-up 3-pointers and monster scoring games.

Between his athleticism, smooth shooting stroke and 6-foot-10 wingspan on a 6-foot-3 body, Mitchell oozed promise. His future was undeniably bright.

But, in a distinction too few made, his present was underwhelming. Mitchell’s high-scoring nights were celebrated, but his too-frequent duds were ignored. He posted big point totals out of volume far more than efficiency. At Thanksgiving, his true shooting percentage was a dreadful 46.8, well below league average of 55.6.

Mitchell didn’t step back, though. In fact, he increased his offensive load. And he’s growing up right before our eyes. His true shooting percentage since Thanksgiving is 59.0, a sparkling mark considering his high usage.

“At the end of the day, I’m a rookie,” Mitchell said. “If I miss shots, it’s to be expected. None of this was supposed to happen.”

Not based on Mitchell’s reluctance to leave Louisville. Not based on his projection – mid-to-late first round – once he finally turned pro. Not based on where he actually got picked, No. 13.

But, by now, Mitchell has already established himself as a hyped player.

Most rookies who averaged 18 points per game won Rookie of the Year. Mitchell is averaging 19.1. He might not catch the 76ers’ Ben Simmons, who appeared to be running away with the award earlier in the season, but Mitchell’s candidacy should be taken seriously.

Not that Mitchell is giving it much thought.

“We’re trying to make the playoffs, make a playoff push,” Mitchell said. “I think if I focus on that one award, it’s kind of selfish on my part to be like, ‘Alright, this is why I’m playing.’ We have bigger things in mind.”

And that’s the rub.

Teams rarely win while relying so much on rookies. Sometimes, that’s because the only way to get a rookie worth giving the ball to so much is tankingg for a high pick. Regardless of that rookie’s talent, it can take years to build back up after stripping the roster to tank.

Utah sure didn’t do that, winning 51 games and a playoff series last season. The Jazz are still a veteran team, the NBA’s eighth-oldest weighted by playing time despite the 21-year-old Mitchell nearly leading them in minutes. They were built to win now with Hayward, and his departure threw the entire franchise for a loop.

Those are big shoes for Mitchell to fill, and he’s doing an admirable job – in context.

Mitchell shoots 16.1 times per game. The only team in the last 20 years to make the playoffs with a rookie taking at least 15 shots per game: Carmelo Anthony‘s Nuggets in 2004. Even at just 20-28, Utah has the best record of any team since with a 15-shot-per-game rookie:

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It’s especially hard to win when that go-to rookie is a guard. Putting the ball in a young player’s hands that often is just asking for trouble. The last team to make the playoffs with a guard shooting 15 times per game was Mitch Richmond’s Warriors in 1989. Restrict it to point guards, and the last team was Ernie DiGregorio’s Buffalo Braves in 1974.

Mitchell’s position is hazy.

He starts with Ricky Rubio, a clear point guard. But Mitchell spends so much time as the lead ball-handler, as he can use a variety of moves to create his own shot. The Jazz also try to get him going plenty off the ball by running him off screens. He’s dangerous as a spot-up shooter.

Mitchell is nearly peerless in the breadth and depth of his scoring.

Players who match Mitchell’s volume (9.9 attempts per game) and efficiency (49.3 effective field-goal percentage) on shots off multiple dribbles: LeBron James, Victor Oladipo, James Harden, Damian Lillard, Lou Williams, Kyrie Irving, Chris Paul, Dennis Schroder, D'Angelo Russell, C.J. McCollum, Kemba Walker, DeMar DeRozan.

Players who match Mitchell’s volume (3.6 attempts per game) and efficiency (66.5 effective field-goal percentage) on catch-and-shoots: Clint Capela, Buddy Hield, Mirza Teletovic, DeAndre Jordan, LeBron James, Rudy Gobert, Kevin Durant, Reggie Bullock, Steven Adams, Giannis Antetokounmpo, Enes Kanter, Tyler Zeller, Stephen Curry, Anthony Davis, Trey Lyles, Hassan Whiteside, Jamil Wilson, Kyle Korver, Mike Scott, Dwight Powell, Julius Randle.

If you notice, the only player on both lists is LeBron.

Like LeBron and many other players, Mitchell chose his jersey number to honor Michael Jordan. But Mitchell chose No. 45, not Jordan’s more famous No. 23. Jordan wore No. 45 during his stint in baseball, Mitchell’s favorite sport growing up, then briefly during his first comeback with the Bulls, which happened before Mitchell was even born. Why not pick No. 23 like everybody else honoring Jordan wears?

“Because that’s what everybody else does,” Mitchell said. “I try to be different. I’m not like everybody else.”

Mitchell isn’t blazing a completely new trail, though. His combination of usage percentage (28.7) and true shooting percentage (54.6) is amazing for a rookie, but one other first-year player already did it:

Jordan.

By putting himself in that elite company, Mitchell isn’t having his role reduced – no matter what growing pains the Jazz must endure.

“He’s our best offensive player,” Snyder said. “So, he’s going to get responsibility. From my standpoint, there’s not a timeline.”

Mitchell plays and talks like someone whose self-confidence matches the belief everyone else has in him. So, why was he leaning toward returning to Louisville for his junior – not even sophomore – season until Paul told him otherwise? As Mitchell explains, he was too shocked by the idea of competing against players like LeBron and Durant for his confidence even to set in.

So, when did shock wear off?

“It really hasn’t, to be honest,” Mitchell said. “It’s game by game. It’s kind of crazy to me, the entire thing.”

Miami’s Bam Adebayo to go up against Kobayashi in cheeseburger-eating contest

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No team around the NBA is better known for its strict training regimens more than the Miami Heat — players who head to South Florida get the best shape of their lives. Exercise and eating right are the pillars of that plan.

Something not on the Heat training table? Cheeseburgers. Especially multiple cheeseburgers. Right before training camp opens.

But Bam Adebayo is making an exception, in the name of charity.

Adebayo and other celebrities will go up against Kobayashi — one of the legends of competitive eating — in a charity event, as reported by Ira Winderman at the Sun-Sentinel.

Wednesday’s event, which begins at 11 a.m. and is being promoted by BurgerFi and Feeding South Florida, comes as part of Hunger Action Month. In addition to Adebayo and Guinness world-record holder Takeru Kobayashi, the event will feature former Miami Hurricanes great and NFL star Russell Maryland.

To make it fair, Adebayo and the other celebrities will have six cheeseburgers in front of them, Kobayashi will need to go through 18 at the same time.

My money is still on Kobayashi.

Adebayo heads into this season with a lot on his shoulders — with Hassan Whiteside gone, Adebayo becomes the starting center for the Heat. This is a team with Jimmy Butler and Goran Dragic, one expecting to surprise some teams in the East. Adebayo is going to have to step up.

And work off those burgers.

Nets reportedly to hire former Turner executive David Levy as CEO

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In the coming weeks, Joe Tsai will get the official thumbs up from the Board of Governors and become the owner of the Brooklyn Nets.

His first move will be to bring in David Levy as CEO, reports Adrian Wojnarowski of ESPN.

Levy worked closely with the NBA in his capacity overseeing Turner Sports’ television coverage and has a strong relationship with commissioner Adam Silver.

Tsai just paid $2.3 billion for the Nets and he wants his guy overseeing it all. Levy is that guy.

What will this mean for most fans? Very little, at least at first. The Nets basketball operations side — with GM Sean Marks and coach Kenny Atkinson — is already on a solid foundation and there are not going to be changes on that end.

Levy and the Nets face a challenge few sports franchises do — they have an older, more established team playing the same sport in the same city. The Knicks have a large and established fan base that goes back generations, and just better play on the court — and the Nets were better on the court last season — is not going to change that loyalty. (The Clippers may be the only other team in a similar situation.) The Nets need to appeal to a new set of fans, ones not tied to Madison Square Garden and that legacy, and while they may never have the same power of brand in the city, New York is big enough to have a couple of fan bases.

It’s a lot of work from the business side, but Levy knew the job when he took it.

Popularity of NBA in China seems to create endless options

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BEIJING (AP) Kobe Bryant went to China for the first time in 1998, making the trip to Beijing to help operate an instructional basketball clinic for about a dozen kids. The local coaches working with him didn’t know a lot about the game. Barely anyone noticed that an NBA player was in town.

Basketball wasn’t a big deal in China.

And then everything changed very quickly.

The footprint of the NBA has grown at an extremely rapid pace over the last two decades in China, where more than 500 million people watched games last season and where one new streaming deal alone will pump $1.5 billion into the league’s coffers over the next five years.

“When I first came here, I never thought the game in China would get to be this big,” Bryant said. “But it has. And it’s not going to stop.”

The possibilities seem endless.

Could there be an NBA team in China despite the travel that would be involved? Might there be two-way player contracts between the NBA and the Chinese Basketball Association? What about the NBA constructing a team to play in China or the Chinese sending a team for a full season in the U.S.?

Farfetched as all that may sound, keep in mind that 20 years ago no one envisioned the NBA-China relationship to be this big – or that it would keep growing after Yao Ming’s run with the Houston Rockets ended eight years ago. The NBA has academies in China now, and the Chinese national team returned to the NBA Summer League in Las Vegas this year.

“It’s a good question,” Golden State coach Steve Kerr said. “I think the next step will probably come when the next Yao Ming comes. That would take it to a new level, more Chinese players to reach the NBA and make an impact.”

The marriage between the NBA and the world’s most populous country is stronger than ever. NBA officials say more than 300 million Chinese people play the game and 40 million are registered to play the 2K video game. Thousands showed up this summer just to watch the sons of Dwyane Wade and LeBron James play exhibitions with the rest of their high school teammates.

A trade war is happening between the U.S. and China, political tensions are escalating between the countries and it could impact the products of the league’s business partners . But the game itself continues to thrive.

“I think sports transcends politics and I hope the NBA can continue to connect fans globally,” Dallas Mavericks owner Mark Cuban said. “I don’t have any reason to think our relationship won’t continue to be positive.”

Nothing seems to be able to derail the NBA’s popularity.

The team that the U.S. sent to the World Cup in China didn’t feature the NBA’s biggest stars, yet drew sellout crowds for each of its first six games. U.S. coach Gregg Popovich was begged for autographs and selfies everywhere he went.

“We’ve known for a long time how big basketball has become in China, of course, but all over the world,” Popovich said. “It’s an international deal now. There are so many great players in so many countries. It’s not a secret.”

Stars like James, Stephen Curry, and James Harden have a trip to China on their annual schedules – and when Wade, the recently retired guard who has a lifetime contract with Chinese shoe company Li-Ning, visited this summer one of his events had to be halted after about 10 minutes because the mall where it was happening was overflowing with people.

Donovan Mitchell of the Utah Jazz has been to China twice this summer, once to promote his brand, the second time for the World Cup with USA Basketball. He sees it becoming an annual stop for him, too – and believes there is no ceiling for the game globally.

“Man, I couldn’t tell you,” Mitchell said. “I think it’s going to be even bigger and it’s not going to be just China. It’s going to be many more countries. The (relationship) between the NBA and China has been huge since I was a kid and it can only take off from there … because the passion and love is so strong.”

It’s not a one-sided relationship; China sees reason to invest in the NBA.

Joe Tsai, the co-founder of Chinese e-commerce giant Alibaba, agreed this summer to buy the remaining 51% that he didn’t already own of the Brooklyn Nets and Barclays Center from Mikhail Prokhorov in deals worth about $3.4 billion. In 2016, Lizhang Jiang, a businessman from Shanghai, bought 5% of the Minnesota Timberwolves, a stake he sold earlier this year.

China also takes immense pride in players like Klay Thompson wearing Chinese brands on the court. (Thompson has a 10-year deal with Chinese shoe company Anta for a reported $80 million.) And China sent its national team to NBA Summer League this past July primarily to get ready for the World Cup, but also for exposure on the NBA stage.

“I think it’s good for our players and good for the team,” China coach Li Nan said of playing in Las Vegas. “I think it’s good for everyone.”

The NBA has opened three basketball academies in China and has seen very quick success with academies in Asia and Africa. The international influence on the league was more present this past season than ever.

The NBA MVP, Giannis Antetokounmpo, is from Greece. The rookie of the year, Luka Doncic, is from Slovenia. The most improved player, Pascal Siakam, is from Cameroon. The defensive player of the year, Rudy Gobert, is from France. The All-NBA center, Nikola Jokic, is from Serbia.

“This past summer, an NBA Academy prospect from China signed a contract with a National Basketball League team in Australia, becoming the first male NBA Academy prospect from China to sign a contract with a professional team,” NBA Commissioner Adam Silver said. “And on the women’s side, Han Xu from the New York Liberty, who trained at the NBA Academy in Shandong, China, became the first NBA Academy prospect to be drafted into the NBA or WNBA.”

It hasn’t happened overnight.

Former Commissioner David Stern struck a deal with Chinese television to show games on tape-delay three decades ago, and once toyed with the idea of some sort of NBA-sponsored or branded league in China. Teams embrace the chance to play the annual preseason games in China because he exposure is worth the jet lag.

“When I have 76ers gear on and I walk through Shanghai, walk through Shenzhen, if I had a nickel for every time somebody said `Trust the process’ in perfect English I wouldn’t be standing here working,” Philadelphia 76ers CEO Scott O’Neil said, referencing the team’s motto during its rebuilding phase of recent years. “We’re very much a part of the fabric of China.”

None of this seemed possible 20 years ago or so, when Bryant made that first trip. Now fans can’t get enough.

“When you come here, you feel it from the fans, their energy, people at the hotel, people just walking around,” Kerr said in China during the World Cup. “Everybody just seems very excited about basketball.”

Same goes for the game’s future in China.

More AP NBA: https://apnews.com/NBA and https://twitter.com/AP-Sports

Michael Jordan takes another shot, enters high-end tequila business with Jeanie Buss, other owners

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Michael Jordan’s drink of choice? Tequila. And not the cheap stuff poured into a weak house margarita at a tacky chain Mexican restaurant, we’re talking the good, sipping tequila. The stuff the rest of us think we can afford about three drinks into the night already.

Now Jordan is getting into the tequila business with several other NBA owners — the Lakers’ Jeanie Buss, the Bucks’ Wes Edens, and the Celtics Wyc Grousbeck plus his then-fiancée-now-wife Emilia Fazzalari — and the brand has just launched.

Chloe Sorvino at Forbes Magazine had a more detailed breakdown about how this idea came together over a dinner they all shared at an owners’ meeting in New York in 2016.

By the time they were seated, this multibillion-dollar table was discussing the specific characteristics they wished they could find on the shelf—a tequila with a smooth, long finish like a fine cognac or whiskey.

“That was when we realized there was an opportunity in the market to create a new tequila, a better tequila,” says Fazzalari, who spent 29 years in financial services, in part developing information platforms for the energy sector, and has been heading up the project as CEO. “We let our hair down and became true friends that night.”

Tequila-fueled gamesmanship aside, the idea for Cincoro came at the right time. The United States consumes more tequila than any other nation–about 18.3 million cases last year, or 56% of global consumption, according to consultancy IWSR Drinks Market Analysis… The ultra-premium side of the American tequila market (where the starting price is $45 a bottle) is also growing fast—a 19% increase each year since 2013.

Having Jordan’s name and brand attached to the product also can help sales, as Nike will happily attest.

Maybe this works, maybe it doesn’t — much like the restaurant business, the liquor business is a fickle one that tends to defy expectations. These people have the money to afford a little loss, but they didn’t get rich taking losses very often.

Just expect if you’re sitting in the high-end seats near the court this season to watch LeBron James or Giannis Antetokounmpo or Kemba Walker, there will be certain, somewhat pricy tequila available on the menu.