A few years ago, the Warriors were everybody’s darlings — they were the Brazilian soccer team of the NBA, everybody’s second-favorite squad because they play the beautiful game and did it with flair. However, sustained success in today’s world means people are going to turn on them — how dare they go and add a great player — and it’s become trendier to root against the Warriors and for the next hot thing. The Warriors didn’t change. That’s just the cycle of fame.
However, the trend has not slowed Warriors merchandise sales — they are still the top-selling team in the league, the NBA announced Tuesday. Stephen Curry is on top of the individual jersey sales. Both led the list last season, and Curry has been on top for a few years now.
Those next hot things — Giannis Antetokounmpo, Kristaps Porzingis, and Joel Embiid — are fast climbing the list. Those three rank behind the expected big three of Curry, LeBron James, and Kevin Durant.
The NBA releases the jersey rankings based on NBAStore.com sales from last October through the end of 2017 (that’s not a perfect measure, but it’s representative). Here are the top 15 player jersey sales from NBA.com:
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves
Antetokounmpo has steadily climbed the list the past couple seasons, but this is the first time Porzingis or Embiid appeared in the top 15. Same with Lonzo Ball at 11 (he’s sold more gear than Kyrie Irving or Klay Thompson, which feels wrong).
As for team merchandise sales from NBA.com:
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder